SlideShare a Scribd company logo
Second Stage 
Cloud 
JAMES STATEN VP & ANALYST | FORRESTER RESEARCH | @Staten7
Tech adoption stages (or cycles) 
Each technology “cycle” (the result of technology disruption) is characterized by three periods or phases. Organizations follow 
the “phase du jour” in their approach to identifying problems and provide answers to business requirements 
› The exploration phase 
© 2013 Forrester Research, Inc. Reproduction Prohibited 
122 
• Intense technological competition. 
• Search for a dominant technology 
› The rationalization phase 
• Technological orientation is mostly set 
• Competition is on service value 
› The optimization phase 
• Technology is second, value first 
• Competition is on cost/value ratio 
Note: all enterprises do not evolve at the same velocity through these phases. Some lag significantly. 
Source: February 2014, “Transform I&O For the Future Technology Management Cycle.”
© 2013 Forrester Research, Inc. Reproduction Prohibited 
123 
Each tech cycle’s adoption passes through the three phases 
› Mainframe (EDP) Cycle 
• Exploration (1964-1974): focus on processor speed, SMP vs. single CPU, OS war culminating with IBM VM, etc.. 
• Rationalization (1975-1982): focus on software (unbundling of hardware/software), generalization of on-line transactional 
processing, introduction of networking “philosophies” (SNA, OSI, X25..) and PDN (Public Data Networks), generalization of ASCII as 
data code 
• Optimization (1983-1990): focus on packaged applications and dedicated systems (VAX, HP3000), introduction of PC and Unix 
workstations. Ends with a pivot to distributed systems to counteract IBM dominance in solution oriented systems (ISV writing to the 
broadest platform base). 
› Distributed (IT) Cycle 
• Exploration (1990-1998): technology wars (RISC and CISC), OS wars (UX, AIX, Solaris). Introduction of “system 
management” (SNMP) 
• Rationalization (1999-2004): trends to standardize on Intel, Linux and Windows. Accent on software integration, dominance of 
TCP-IP and Ethernet 
• Optimization (2005-present): commoditization, consolidation and virtualization. IT becomes service oriented. 
Source: February 2014, “Transform I&O For the Future Technology Management Cycle.”
© 2013 Forrester Research, Inc. Reproduction Prohibited 
124 
Where are we Today? 
›We are concluding the optimization phase 
of client-server (traditional IT) 
! 
›We are entering the rationalization 
phase of cloud computing
Stage 2: Rationalization of Cloud 
›What it means: 
•Hypergrowth for cloud services 
•Shift in SaaS adoption from biz to IT 
•Shift in Cloud platform adoption from DevOps to Coders + Ops 
•IT Ops stops fighting against cloud 
› Shift in focus to become a broker 
› Strategic rightsourcing of the app portfolio 
› Rationalization about private cloud initiatives 
› But remember, we are just starting phase two
This puts public cloud services in hypergrowth mode 
April 2014 “The Public Cloud Market Is Now In Hypergrowth” 
© 2014 Forrester Research, Inc. Reproduction Prohibited
How much of the server-side code that you write is deployed to cloud environments today? How do you expect that to 
<20% 20% to 39% 40% to 59% 60% to 79% 80% to 99% 100% 
Don't know 
Current 
2015 (estimate) 
6% 
11% 
2017 (estimate) 13% 
© 2013 Forrester Research, Inc. Reproduction Prohibited 
127 
Huge shift to cloud environments in the next two years 
change in the future? 
Source: Forrester Research, Forrsights Developer Survey, Q1 2013 
11% 
11% 
4% 
5% 
20% 
6% 
3% 
18% 
30% 
6% 
19% 
15% 
16% 
13% 
23% 
24% 
6% 
40% 
Sample Size = 124 Enterprise Developers
DevOps gives way to other devs 
DevOps 
• Coder. 
• Must configure 
platform 
services and 
virtual 
resources. 
• Usually codes 
locally, deploys 
own stack to 
cloud. 
Source: Forrester Research, Inc. 
Coders 
• Coder. 
• Avoids platform 
and virtual 
resource 
configuration. 
• Usually codes 
locally, deploys 
own stack to 
cloud. 
Rapid Devs 
• Domain expert. 
• Shuns platform 
and virtual 
resource 
configuration. 
• Develops in the 
cloud platform.
High satisfaction on cloud platforms comes through managing 
The Uneven Handshake 
Vendor 
responsibility 
Customer responsibility 
› Physical support infrastructure (facilities, rack space, 
power, cooling, cabling, etc) 
› Abstracted services (SaaS application, hosted 
framework, customization platform, configurable 
security, etc) 
› Physical and virtual infrastructure security and 
availability (servers, storage, network bandwidth, etc) 
› Basic monitoring 
› Element management 
The Managed Cloud Opportunity 
› Your use of the application 
› Any technology supplementations (e.g., SSO, BCDR, security) 
› Customization & governance (who has authority/responsibility to make changes) 
› Lifecycle management (Upgrades, process change, integration changes) 
› Customer experience (monitoring & management) 
› Business process monitoring, end user performance monitoring (visibility) 
› Dependency mapping and tracking 
› Capacity management
Thank you
Rackspace::Solve NYC - Second Stage Cloud

More Related Content

PDF
Rackspace::Solve NYC - Solving for Rapid Customer Growth and Scale Through De...
PPTX
The Evolution of OpenStack – From Infancy to Enterprise
PDF
Pivotal Digital Transformation Forum: Cloud and Devops - The Reality
PPTX
OpenStack Trends for the Enterprise
PDF
10 Good Reasons: NetApp AltaVault
PDF
CSX: Real-time Business Discovery with the Elastic Stack
PPTX
Commerce as a Service with Cloud Foundry (Cloud Foundry Summit 2014)
PDF
OpenStack at the speed of business with SolidFire & Red Hat
Rackspace::Solve NYC - Solving for Rapid Customer Growth and Scale Through De...
The Evolution of OpenStack – From Infancy to Enterprise
Pivotal Digital Transformation Forum: Cloud and Devops - The Reality
OpenStack Trends for the Enterprise
10 Good Reasons: NetApp AltaVault
CSX: Real-time Business Discovery with the Elastic Stack
Commerce as a Service with Cloud Foundry (Cloud Foundry Summit 2014)
OpenStack at the speed of business with SolidFire & Red Hat

What's hot (20)

PPTX
The move from Siloed to Shared Infrastructure – and the future of the Data Ce...
PPTX
Cost Effectively Run Multiple Oracle Database Copies at Scale
PPTX
Databarracks & SolidFire - How to run tier 1 applications in the cloud
PDF
10 Good Reasons: NetApp Ransomware Protection
PPTX
Webinar: Don't believe the hype, you don't need dedicated storage for VDI
PPTX
OpenStack101: Introductions to Private and Hybrid Clouds (BrightTALK)
PDF
Get the most out OpenStack block storage with SolidFire
PDF
Capgemini: Observability within the Dutch government
PPTX
Disaster recovery on demand on the cloud
PDF
4 Ways FlexPod Forms the Foundation for Cisco and NetApp Success
PPTX
Aeris + Cassandra: An IOT Solution Helping Automakers Make the Connected Car ...
PDF
10 Reasons to Choose NetApp for EUC/VDI
PDF
InfoTrack: Creating a single source of truth with the Elastic Stack
PDF
Accelerate, Simplify, and Be Future-Ready with NetApp for SAP
PPTX
Big Data on OpenStack
PDF
Redefining HCI: How to Go from Hyper Converged to Hybrid Cloud Infrastructure
PDF
Owasp appsec container_security_supply_chain
PDF
NetApp 2019 Perspectives
PPTX
Rackspace: Unlock Your Cloud - RightScale Compute 2013
PDF
Elastic Cloud Enterprise @ Cisco
The move from Siloed to Shared Infrastructure – and the future of the Data Ce...
Cost Effectively Run Multiple Oracle Database Copies at Scale
Databarracks & SolidFire - How to run tier 1 applications in the cloud
10 Good Reasons: NetApp Ransomware Protection
Webinar: Don't believe the hype, you don't need dedicated storage for VDI
OpenStack101: Introductions to Private and Hybrid Clouds (BrightTALK)
Get the most out OpenStack block storage with SolidFire
Capgemini: Observability within the Dutch government
Disaster recovery on demand on the cloud
4 Ways FlexPod Forms the Foundation for Cisco and NetApp Success
Aeris + Cassandra: An IOT Solution Helping Automakers Make the Connected Car ...
10 Reasons to Choose NetApp for EUC/VDI
InfoTrack: Creating a single source of truth with the Elastic Stack
Accelerate, Simplify, and Be Future-Ready with NetApp for SAP
Big Data on OpenStack
Redefining HCI: How to Go from Hyper Converged to Hybrid Cloud Infrastructure
Owasp appsec container_security_supply_chain
NetApp 2019 Perspectives
Rackspace: Unlock Your Cloud - RightScale Compute 2013
Elastic Cloud Enterprise @ Cisco
Ad

Similar to Rackspace::Solve NYC - Second Stage Cloud (20)

PDF
May 2013 Federal Cloud Computing Summit Keynote by David Cearly
PDF
Benchmark Your Enterprise Cloud Adoption Benchmarks: The Cloud Computing Play...
PDF
Benchmark Your Enterprise Cloud Adoption Benchmarks: The Cloud Computing Play...
PPT
Rio Info 2010 - Seminário de Tecnologia - Integracao de Servicos - Cesar Taur...
PDF
State of the Cloud and Data Centers 2014
PDF
Why the cloud is a trend
DOCX
New Trends in Cloud Computing
PDF
Cloud computing insights from110 implementation projects
PDF
IDC FutureScape Exec Summary Cloud
PPTX
Solution day : Running infrastructure like a cloud speed and agile
PPTX
CAMP IT Slides - Skytap - Brian White
PDF
VMblog - 2020 IT Predictions from 26 Industry Experts
PDF
Cloud Computing 2025 - Mapping the Future Landscape.pdf
PPT
F ernando sousa ibm_from hype to realiity
PDF
TCS Global Cloud Study – United Kingdom & Ireland
PDF
TCS Global Cloud Study – Asia-Pacific
PPT
Cloud infrastructure and Cloud Services
PPTX
IEEE PHM Cloud Computing
PPTX
PPTX
Comspark 2018 Presentation - The Extinction of legacy IT
May 2013 Federal Cloud Computing Summit Keynote by David Cearly
Benchmark Your Enterprise Cloud Adoption Benchmarks: The Cloud Computing Play...
Benchmark Your Enterprise Cloud Adoption Benchmarks: The Cloud Computing Play...
Rio Info 2010 - Seminário de Tecnologia - Integracao de Servicos - Cesar Taur...
State of the Cloud and Data Centers 2014
Why the cloud is a trend
New Trends in Cloud Computing
Cloud computing insights from110 implementation projects
IDC FutureScape Exec Summary Cloud
Solution day : Running infrastructure like a cloud speed and agile
CAMP IT Slides - Skytap - Brian White
VMblog - 2020 IT Predictions from 26 Industry Experts
Cloud Computing 2025 - Mapping the Future Landscape.pdf
F ernando sousa ibm_from hype to realiity
TCS Global Cloud Study – United Kingdom & Ireland
TCS Global Cloud Study – Asia-Pacific
Cloud infrastructure and Cloud Services
IEEE PHM Cloud Computing
Comspark 2018 Presentation - The Extinction of legacy IT
Ad

More from Rackspace (20)

PPTX
What Would You Do With More Time?
PPTX
RMS Security Breakfast
PDF
6 Commonly Asked Questions from Customers Building on AWS
PPTX
How Startups can leverage big data?
PPTX
Become an IT Service Broker
PPTX
Deploy Apache Spark™ on Rackspace OnMetal™ for Cloud Big Data Platform
PPTX
Rethinking People Costs in Enterprise IT
PPTX
Starting the Journey to Managed Infrastructure Services
PDF
Rackspace::Solve NYC - Welcome Keynote featuring Rackspace CTO John Engates
PDF
Rackspace::Solve NYC - Solving for Rapid Customer Growth and Scale Through De...
PDF
Rackspace::Solve NYC - The Future of Applications with Ken Cochrane, Engineer...
PPTX
vCenter Site Recovery Manager: Architecting a DR Solution
PPTX
Outsourcing IT Projects to Managed Hosting of the Cloud
PPTX
How to Bring Shadow IT to the Light
PPTX
DR-to-the-Cloud Best Practices
PPTX
Migrating Traditional Apps from On-Premises to the Hybrid Cloud
PDF
Rackspace::Solve SFO - CoreOS CEO Alex Polvi on Solving for What's Next
PDF
Rackspace::Solve SFO - Rackspace CEO Taylor Rhodes on the Power of Solving Pr...
PDF
Rackspace::Solve SFO - Solving for the Coming Tidal Wave of Choices with Avai...
PPTX
vSphere with Openstack
What Would You Do With More Time?
RMS Security Breakfast
6 Commonly Asked Questions from Customers Building on AWS
How Startups can leverage big data?
Become an IT Service Broker
Deploy Apache Spark™ on Rackspace OnMetal™ for Cloud Big Data Platform
Rethinking People Costs in Enterprise IT
Starting the Journey to Managed Infrastructure Services
Rackspace::Solve NYC - Welcome Keynote featuring Rackspace CTO John Engates
Rackspace::Solve NYC - Solving for Rapid Customer Growth and Scale Through De...
Rackspace::Solve NYC - The Future of Applications with Ken Cochrane, Engineer...
vCenter Site Recovery Manager: Architecting a DR Solution
Outsourcing IT Projects to Managed Hosting of the Cloud
How to Bring Shadow IT to the Light
DR-to-the-Cloud Best Practices
Migrating Traditional Apps from On-Premises to the Hybrid Cloud
Rackspace::Solve SFO - CoreOS CEO Alex Polvi on Solving for What's Next
Rackspace::Solve SFO - Rackspace CEO Taylor Rhodes on the Power of Solving Pr...
Rackspace::Solve SFO - Solving for the Coming Tidal Wave of Choices with Avai...
vSphere with Openstack

Recently uploaded (20)

PPTX
20250228 LYD VKU AI Blended-Learning.pptx
PPTX
Cloud computing and distributed systems.
PDF
Per capita expenditure prediction using model stacking based on satellite ima...
PDF
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
PPTX
PA Analog/Digital System: The Backbone of Modern Surveillance and Communication
PDF
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
PDF
CIFDAQ's Market Insight: SEC Turns Pro Crypto
PPTX
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
PPT
“AI and Expert System Decision Support & Business Intelligence Systems”
PDF
Empathic Computing: Creating Shared Understanding
PDF
Advanced methodologies resolving dimensionality complications for autism neur...
PDF
[발표본] 너의 과제는 클라우드에 있어_KTDS_김동현_20250524.pdf
PDF
Advanced Soft Computing BINUS July 2025.pdf
PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
PDF
Unlocking AI with Model Context Protocol (MCP)
PDF
Electronic commerce courselecture one. Pdf
PPTX
Big Data Technologies - Introduction.pptx
PDF
Chapter 3 Spatial Domain Image Processing.pdf
PDF
Approach and Philosophy of On baking technology
PDF
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
20250228 LYD VKU AI Blended-Learning.pptx
Cloud computing and distributed systems.
Per capita expenditure prediction using model stacking based on satellite ima...
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
PA Analog/Digital System: The Backbone of Modern Surveillance and Communication
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
CIFDAQ's Market Insight: SEC Turns Pro Crypto
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
“AI and Expert System Decision Support & Business Intelligence Systems”
Empathic Computing: Creating Shared Understanding
Advanced methodologies resolving dimensionality complications for autism neur...
[발표본] 너의 과제는 클라우드에 있어_KTDS_김동현_20250524.pdf
Advanced Soft Computing BINUS July 2025.pdf
Reach Out and Touch Someone: Haptics and Empathic Computing
Unlocking AI with Model Context Protocol (MCP)
Electronic commerce courselecture one. Pdf
Big Data Technologies - Introduction.pptx
Chapter 3 Spatial Domain Image Processing.pdf
Approach and Philosophy of On baking technology
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...

Rackspace::Solve NYC - Second Stage Cloud

  • 1. Second Stage Cloud JAMES STATEN VP & ANALYST | FORRESTER RESEARCH | @Staten7
  • 2. Tech adoption stages (or cycles) Each technology “cycle” (the result of technology disruption) is characterized by three periods or phases. Organizations follow the “phase du jour” in their approach to identifying problems and provide answers to business requirements › The exploration phase © 2013 Forrester Research, Inc. Reproduction Prohibited 122 • Intense technological competition. • Search for a dominant technology › The rationalization phase • Technological orientation is mostly set • Competition is on service value › The optimization phase • Technology is second, value first • Competition is on cost/value ratio Note: all enterprises do not evolve at the same velocity through these phases. Some lag significantly. Source: February 2014, “Transform I&O For the Future Technology Management Cycle.”
  • 3. © 2013 Forrester Research, Inc. Reproduction Prohibited 123 Each tech cycle’s adoption passes through the three phases › Mainframe (EDP) Cycle • Exploration (1964-1974): focus on processor speed, SMP vs. single CPU, OS war culminating with IBM VM, etc.. • Rationalization (1975-1982): focus on software (unbundling of hardware/software), generalization of on-line transactional processing, introduction of networking “philosophies” (SNA, OSI, X25..) and PDN (Public Data Networks), generalization of ASCII as data code • Optimization (1983-1990): focus on packaged applications and dedicated systems (VAX, HP3000), introduction of PC and Unix workstations. Ends with a pivot to distributed systems to counteract IBM dominance in solution oriented systems (ISV writing to the broadest platform base). › Distributed (IT) Cycle • Exploration (1990-1998): technology wars (RISC and CISC), OS wars (UX, AIX, Solaris). Introduction of “system management” (SNMP) • Rationalization (1999-2004): trends to standardize on Intel, Linux and Windows. Accent on software integration, dominance of TCP-IP and Ethernet • Optimization (2005-present): commoditization, consolidation and virtualization. IT becomes service oriented. Source: February 2014, “Transform I&O For the Future Technology Management Cycle.”
  • 4. © 2013 Forrester Research, Inc. Reproduction Prohibited 124 Where are we Today? ›We are concluding the optimization phase of client-server (traditional IT) ! ›We are entering the rationalization phase of cloud computing
  • 5. Stage 2: Rationalization of Cloud ›What it means: •Hypergrowth for cloud services •Shift in SaaS adoption from biz to IT •Shift in Cloud platform adoption from DevOps to Coders + Ops •IT Ops stops fighting against cloud › Shift in focus to become a broker › Strategic rightsourcing of the app portfolio › Rationalization about private cloud initiatives › But remember, we are just starting phase two
  • 6. This puts public cloud services in hypergrowth mode April 2014 “The Public Cloud Market Is Now In Hypergrowth” © 2014 Forrester Research, Inc. Reproduction Prohibited
  • 7. How much of the server-side code that you write is deployed to cloud environments today? How do you expect that to <20% 20% to 39% 40% to 59% 60% to 79% 80% to 99% 100% Don't know Current 2015 (estimate) 6% 11% 2017 (estimate) 13% © 2013 Forrester Research, Inc. Reproduction Prohibited 127 Huge shift to cloud environments in the next two years change in the future? Source: Forrester Research, Forrsights Developer Survey, Q1 2013 11% 11% 4% 5% 20% 6% 3% 18% 30% 6% 19% 15% 16% 13% 23% 24% 6% 40% Sample Size = 124 Enterprise Developers
  • 8. DevOps gives way to other devs DevOps • Coder. • Must configure platform services and virtual resources. • Usually codes locally, deploys own stack to cloud. Source: Forrester Research, Inc. Coders • Coder. • Avoids platform and virtual resource configuration. • Usually codes locally, deploys own stack to cloud. Rapid Devs • Domain expert. • Shuns platform and virtual resource configuration. • Develops in the cloud platform.
  • 9. High satisfaction on cloud platforms comes through managing The Uneven Handshake Vendor responsibility Customer responsibility › Physical support infrastructure (facilities, rack space, power, cooling, cabling, etc) › Abstracted services (SaaS application, hosted framework, customization platform, configurable security, etc) › Physical and virtual infrastructure security and availability (servers, storage, network bandwidth, etc) › Basic monitoring › Element management The Managed Cloud Opportunity › Your use of the application › Any technology supplementations (e.g., SSO, BCDR, security) › Customization & governance (who has authority/responsibility to make changes) › Lifecycle management (Upgrades, process change, integration changes) › Customer experience (monitoring & management) › Business process monitoring, end user performance monitoring (visibility) › Dependency mapping and tracking › Capacity management