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Solving problems
    with “Web 2.0” technologies




                 Dorothea Salo
               9 October 2009
A 2.0 Taxonomy
What 2.0 services tend
   to have in common
• Interactive, not broadcast
  •   Comments
  •   Ratings
  •   Conversation
  •   Collaboration

• Network effects
• “Glue” for mashups and recombination
  •   RSS, PubSubHubBub, APIs...
Stuff, or people?
• Stuff
  •   Flickr: photographs
  •   YouTube: video
  •   Pandora, Slacker, last.fm: music
  •   delicious.com, digg, reddit: links
  •   WordPress, Blogger, LiveJournal: writing

• People
  •   social networks: MySpace, Facebook
  •   “lifestreaming”: FriendFeed
  •   talking: IM, Twitter
Using 2.0 to solve
professional problems
esse nger
          M             EmailCiteULike
Instant
                              ERVs
      RSS feeds        L ISTS


   TECHNOLOGY FATIGUE
                             del.icio.us


                          eblogs
                         W
Here’s the secret...

 • They’re just tools.
                    (Okay, and toys, but we’re at work, right?)


 • Tools solve problems.
 • No problem? No need for a tool.
 • Otherwise...

START WITH THE PROBLEM
NOT THE TOOL!
Problem:
Keeping up... without drowning

   • I get too much email. Don’t you?
   • Wouldn’t it be nice if...
    •   Routine notifications didn’t interrupt your day
    •   Routine notifications went quietly away once you read
        them, instead of cluttering up everything?
    •   You could ask questions or discuss matters without
        bothering people who aren’t interested?
Solution:
Weblogs plus feedreaders
• There’s a catch: you need both!
  •   If you just start the weblog, nobody reads it.
  •   Eventually, everybody goes back to email because “nobody
      reads weblogs.”

• Three steps
  1. Start everybody on Bloglines or Google Reader.
  2. Start the weblog.
  3. Go cold-turkey on email!

• Start with a small group.
Works for professional
          reading too!
• Too busy to read the print literature? Me too.
• The same people who write the literature
  are writing weblogs!
  •   Andrew Pace... has a weblog. (“Hectic Pace”)
  •   Roy Tennant... blogs for Library Journal.
  •   Lorcan Dempsey... has a weblog.

• Catholic librarians too!
  •   http://lifeofacatholiclibrarian.blogspot.com/
  •   http://catholiclibrarian.blogspot.com/
Solving Problems with Web 2.0
Solving Problems with Web 2.0
Problem:
  Writing collaboratively
• Everything from policies to pathfinders!
• Emailing Word docs around is a hassle.
  •   Nobody knows who has the latest version.
  •   One version + three editors = three versions (or more!)
  •   Inbox gets clogged even more.
  •   Often you want the final version on the Web. Word is a
      lousy choice for that!

• Ugh, there’s got to be a better way!
One solution: wikis

• No, you don’t have to let “everyone” edit
  them! Or see them!
• Some have WYSIWYG plug-ins, so you
  don’t have to memorize weird punctuation.
• Tip: wikimatrix.org to choose a wikihost
  that’s right for your purposes.
Solving Problems with Web 2.0
Another: Google Docs

• Docs and Spreadsheets (docs.google.com)
  •   Also slides!

• Restricts access to just the people who
  need to see it
• Exports to MS Office, Open Office, HTML,
  PDF, text
  •   ... so if you need that Word doc, you have it!
Solving Problems with Web 2.0
Problem:
Getting stuff on the Web fast

   • Who wants to hassle with Dreamweaver
     or FTP?
   • Who can afford to wait while one
     designated person puts things online?
   • Who can afford to wait for changes?
Solutions: many!

• Weblogs
  •   for announcements

• Wikis
  •   for collaborative knowledge-bases
  •   especially great for reference

• Project-tracking sites (Basecamp, etc.)
• Twitter, if you’re brief
Problem:
    Keeping track of stuff

• More stuff flashes up on the Web than I can
  possibly remember. A lot of it is useful... but
  not right this second.
• But when the need arises... will I remember
  where the site is?
Solution:
social bookmarking services

• delicious.com: granddaddy of ’em all
• Steps:
  1. Sign up.
  2. Add a bookmarklet to your web browser.
  3. Bookmark, tag, remember!

• The “social” part doesn’t have to matter.
Solving Problems with Web 2.0
Solution:
online reference trackers

• Connotea
 •   I find it a bit clunky, but it works.

• Zotero
 •   Firefox only
 •   You can share citations with a group or with the world!
 •   PDF and website storage, full-text search
Solving Problems with Web 2.0
But, Dorothea...
                                   lem!
                              prob
                         d my w
                  cribe o kno
        en  ’t des sed t          n to
You hav I suppo .0 solutio n
       am
 How er there d th ’s a 2 at solutio
 w  heth will I fin
  it? How exists?
   eve n if it
Solutions
• Keep up with one or two general-awareness
  techblogs (in your feedreader!).
  •   I like lifehacker.com and Librarian In Black.
  •   Have your del.icio.us bookmarklet handy!

• Build your network of 2.0 users, on and off-
  campus.
• Listen when colleagues, patrons, friends talk
  about the tools they use! Then check ’em out
  for yourself.
• Eventually, you will develop your “2.0” radar...
  and see uses for new tools as they turn up!
Solving Problems with Web 2.0
“The social”
 what does it mean for us
        and our patrons?
Networks of stuff

• Can help us share and publicize our collections
  •   Adding digitized materials to Flickr

• Can help us track what’s new and worthwhile
• Can offer us materials for legal use and reuse
  •   Flickr, ccMixter
  •   Open access, open educational resources, open textbooks
Solving Problems with Web 2.0
(A word about copyright)

• If it’s on the Internet, assume it’s copyrighted.
  •   “Credit” is NOT a defense against infringement

• If you want to use it
  •   Public domain or US government documents
  •   Creative Commons
  •   Fair use and TEACH Act exemptions

• Linking is generally okay.
Networks of people


• Connect us to our colleagues
• Connect us to our patrons
• Connect us to our family and friends
Facebook

• Started as a collegiate network
• Expanded to alumni, then everyone
• Serious, repeated privacy breaches
• Still extremely popular, especially among
  teens and college-age youth
• “Stranger danger”? Not really.
MySpace

• Facebook competitor
• Popular among youth of lower
  socioeconomic status
 •   So if you block MySpace but not Facebook...

• Bands and musicians well-represented
• Use declining slightly
Twitter

• 140-character “microblogging”
• For all the talk about teenagers, most
  popular among the 30+ set!
• Has its own customs
  •   “Retweeting”
  •   Hashtags

• Fun, easy to play with
Recommendations
“Do I have to?”
• Sometimes!
  •   Are you going to turn down a workable solution just
      because it’s 2.0?
  •   It never hurts to know what your learners are doing. It
      may help.
  •   But there are also blind alleys, and beware the “creepy
      treehouse effect.”

• So the first thing to do is listen.
  •   Listen to your patrons.
  •   Listen to your colleagues.
  •   Listen to your heart!

• Play. Really.
Thank you!
         Dorothea Salo
 dsalo@library.wisc.edu
       AIM: mindsatuw
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Solving Problems with Web 2.0

  • 1. Solving problems with “Web 2.0” technologies Dorothea Salo 9 October 2009
  • 3. What 2.0 services tend to have in common • Interactive, not broadcast • Comments • Ratings • Conversation • Collaboration • Network effects • “Glue” for mashups and recombination • RSS, PubSubHubBub, APIs...
  • 4. Stuff, or people? • Stuff • Flickr: photographs • YouTube: video • Pandora, Slacker, last.fm: music • delicious.com, digg, reddit: links • WordPress, Blogger, LiveJournal: writing • People • social networks: MySpace, Facebook • “lifestreaming”: FriendFeed • talking: IM, Twitter
  • 5. Using 2.0 to solve professional problems
  • 6. esse nger M EmailCiteULike Instant ERVs RSS feeds L ISTS TECHNOLOGY FATIGUE del.icio.us eblogs W
  • 7. Here’s the secret... • They’re just tools. (Okay, and toys, but we’re at work, right?) • Tools solve problems. • No problem? No need for a tool. • Otherwise... START WITH THE PROBLEM NOT THE TOOL!
  • 8. Problem: Keeping up... without drowning • I get too much email. Don’t you? • Wouldn’t it be nice if... • Routine notifications didn’t interrupt your day • Routine notifications went quietly away once you read them, instead of cluttering up everything? • You could ask questions or discuss matters without bothering people who aren’t interested?
  • 9. Solution: Weblogs plus feedreaders • There’s a catch: you need both! • If you just start the weblog, nobody reads it. • Eventually, everybody goes back to email because “nobody reads weblogs.” • Three steps 1. Start everybody on Bloglines or Google Reader. 2. Start the weblog. 3. Go cold-turkey on email! • Start with a small group.
  • 10. Works for professional reading too! • Too busy to read the print literature? Me too. • The same people who write the literature are writing weblogs! • Andrew Pace... has a weblog. (“Hectic Pace”) • Roy Tennant... blogs for Library Journal. • Lorcan Dempsey... has a weblog. • Catholic librarians too! • http://lifeofacatholiclibrarian.blogspot.com/ • http://catholiclibrarian.blogspot.com/
  • 13. Problem: Writing collaboratively • Everything from policies to pathfinders! • Emailing Word docs around is a hassle. • Nobody knows who has the latest version. • One version + three editors = three versions (or more!) • Inbox gets clogged even more. • Often you want the final version on the Web. Word is a lousy choice for that! • Ugh, there’s got to be a better way!
  • 14. One solution: wikis • No, you don’t have to let “everyone” edit them! Or see them! • Some have WYSIWYG plug-ins, so you don’t have to memorize weird punctuation. • Tip: wikimatrix.org to choose a wikihost that’s right for your purposes.
  • 16. Another: Google Docs • Docs and Spreadsheets (docs.google.com) • Also slides! • Restricts access to just the people who need to see it • Exports to MS Office, Open Office, HTML, PDF, text • ... so if you need that Word doc, you have it!
  • 18. Problem: Getting stuff on the Web fast • Who wants to hassle with Dreamweaver or FTP? • Who can afford to wait while one designated person puts things online? • Who can afford to wait for changes?
  • 19. Solutions: many! • Weblogs • for announcements • Wikis • for collaborative knowledge-bases • especially great for reference • Project-tracking sites (Basecamp, etc.) • Twitter, if you’re brief
  • 20. Problem: Keeping track of stuff • More stuff flashes up on the Web than I can possibly remember. A lot of it is useful... but not right this second. • But when the need arises... will I remember where the site is?
  • 21. Solution: social bookmarking services • delicious.com: granddaddy of ’em all • Steps: 1. Sign up. 2. Add a bookmarklet to your web browser. 3. Bookmark, tag, remember! • The “social” part doesn’t have to matter.
  • 23. Solution: online reference trackers • Connotea • I find it a bit clunky, but it works. • Zotero • Firefox only • You can share citations with a group or with the world! • PDF and website storage, full-text search
  • 25. But, Dorothea... lem! prob d my w cribe o kno en ’t des sed t n to You hav I suppo .0 solutio n am How er there d th ’s a 2 at solutio w heth will I fin it? How exists? eve n if it
  • 26. Solutions • Keep up with one or two general-awareness techblogs (in your feedreader!). • I like lifehacker.com and Librarian In Black. • Have your del.icio.us bookmarklet handy! • Build your network of 2.0 users, on and off- campus. • Listen when colleagues, patrons, friends talk about the tools they use! Then check ’em out for yourself. • Eventually, you will develop your “2.0” radar... and see uses for new tools as they turn up!
  • 28. “The social” what does it mean for us and our patrons?
  • 29. Networks of stuff • Can help us share and publicize our collections • Adding digitized materials to Flickr • Can help us track what’s new and worthwhile • Can offer us materials for legal use and reuse • Flickr, ccMixter • Open access, open educational resources, open textbooks
  • 31. (A word about copyright) • If it’s on the Internet, assume it’s copyrighted. • “Credit” is NOT a defense against infringement • If you want to use it • Public domain or US government documents • Creative Commons • Fair use and TEACH Act exemptions • Linking is generally okay.
  • 32. Networks of people • Connect us to our colleagues • Connect us to our patrons • Connect us to our family and friends
  • 33. Facebook • Started as a collegiate network • Expanded to alumni, then everyone • Serious, repeated privacy breaches • Still extremely popular, especially among teens and college-age youth • “Stranger danger”? Not really.
  • 34. MySpace • Facebook competitor • Popular among youth of lower socioeconomic status • So if you block MySpace but not Facebook... • Bands and musicians well-represented • Use declining slightly
  • 35. Twitter • 140-character “microblogging” • For all the talk about teenagers, most popular among the 30+ set! • Has its own customs • “Retweeting” • Hashtags • Fun, easy to play with
  • 37. “Do I have to?” • Sometimes! • Are you going to turn down a workable solution just because it’s 2.0? • It never hurts to know what your learners are doing. It may help. • But there are also blind alleys, and beware the “creepy treehouse effect.” • So the first thing to do is listen. • Listen to your patrons. • Listen to your colleagues. • Listen to your heart! • Play. Really.
  • 38. Thank you! Dorothea Salo [email protected] AIM: mindsatuw