Timbuk2 was invented by a bike messenger out of necessity and became known for its high quality, customizable messenger bags. Over the years, the messenger bag moved from a working tool to a mainstream fashion accessory. As the brand grew more popular, there was a risk it could become too generic. The document proposes that for Timbuk2 to maintain its legacy, it needs to re-establish its relationship with bike messengers and incorporate today's messengers back into the brand.
Case analysis exploring ebay's strategic options. Comparisons made against Amazon.com's 1500%+ growth over the past decade versus ebay's 50%+ growth, revenues, margins and ownership of key assets, supply chain, etc.
eBay's future strategy should focus on either maintaining its existing business model or expanding its core marketplace platform. Maintaining its model would involve improving its auctions and fixed price offerings through lowering seller fees to attract more activity. Expanding could entail shifting focus to mobile devices and local inventory to attract more buyers. Additionally, eBay is looking to partner with physical retailers to drive online and store sales. It is also launching a new developer platform called X.commerce that combines technologies like PayPal, Milo, Red Laser, and Magento to help retailers expand their online and mobile presence.
Kodak and Fuji were major manufacturers of photographic equipment. Kodak pioneered inexpensive cameras and film processing but lost market share to Fuji in the 1980s as Fuji focused on faster films, brighter colors, and lower prices. Fuji also established a US film factory and sponsored the 1984 Olympics to gain market share. While both companies dominated their home markets, Kodak struggled to adapt to digital photography and filed for bankruptcy in 2012, whereas Fuji transformed successfully into new business areas.
1. Seven-Eleven Japan was established in 1973 and grew tremendously between 1985-2003, increasing the number of stores from 2,299 to 10,303 and annual sales from 386 billion to 2,343 billion yen.
2. It was founded by Masatoshi Ito after he visited 7-Eleven stores in the US and secured a licensing agreement. The first Japanese store opened in 1974 and it became the dominant convenience store chain in Japan.
3. Seven-Eleven Japan utilizes a franchise system, with responsibilities split between corporate (supply chain, advertising) and franchise owners (store operations). It pioneered many new in-store services beyond convenience goods.
Café Coffee Day is the largest coffee chain in India, operating over 1,752 outlets across India and other countries. While it holds a 45% share of the Indian coffee market, Starbucks has captured 10% since 2012. To compete, Café Coffee Day has been expanding its store network, upgrading older locations, and increasing sales through new products and improved customer experience. However, its average daily sales per outlet still lag behind Starbucks. By analyzing gaps and leveraging a cost leadership strategy, Café Coffee Day aims to strengthen its position in the growing Indian coffee market.
Zara Fashion : Marketing Strategy and M.I.S.Akash Jauhari
Zara is a Spanish clothing retailer known for its "fast fashion" business model. It focuses on design, production, and distribution processes that allow it to quickly respond to shifting consumer demands. Zara designs and produces over 12,000 new items annually and aims to get new clothing styles to stores within 4-5 weeks. It uses information systems like a centralized database, RFID, and PDAs linked to its POS system to gather customer feedback and coordinate its entire global supply chain, allowing it to rapidly replenish stores based on sales data and trends. This integrated approach has helped Zara become highly profitable and given it a competitive advantage over slower rivals.
It is a report on a case study of a company named Larson inc. which company sought detailed analysis for decision regarding it should continue its business in Nigeria or not.
This document discusses Li & Fung, a global supply chain management company. It provides background on the company's history and operations. It then analyzes competitor Inditex and discusses how Li & Fung can compete in the European market. The document outlines Li & Fung's new strategic direction of becoming both a global sourcing orchestrator and pursuing brand licensing and management. It discusses risks and rationale for this change. Finally, it analyzes opportunities and threats facing Li & Fung from trends in distribution networks and the political landscape.
Tesco is a UK-based supermarket chain founded in 1919 that is now the largest British retailer. It initially grew on the strategy of "pile it high and sell it cheap" but later underwent a makeover to improve quality. Tesco launched initiatives like its "Every Little Helps" campaign and Clubcard loyalty program to build customer relationships. Today Tesco has over 3,500 stores across 14 countries, generating £62 billion in revenue through various store formats that cater to different locations.
This document provides an agenda and overview of a case study presentation about Frito-Lay Inc.'s backhaul proposal. The summary includes:
1) Frito-Lay Inc. is proposing using their fleet of trucks to carry other companies' goods on return trips to offset delivery costs. This would involve identifying backhaul customers and making sales.
2) The presentation analyzes Frito-Lay's logistics process and types of trucks used, as well as potential annual savings from implementing backhauling.
3) Implementing backhauling faces problems related to costs, competition, operations, quality, legal issues, and other concerns that require solutions.
- Mayo Clinic is the largest integrated not-for-profit medical group practice in the world, founded in Arizona by William and Charles Mayo.
- They consistently rank at the top of best hospitals lists and specialize in heart disease, cancer, respiratory disorders, and urology.
- Their two core values are placing the patient's interests above all else and practicing teamwork by assembling a team of specialists for each patient to determine the best diagnosis and treatment.
This document discusses the challenges faced by Ben & Jerry's after being acquired by Unilever in 2000. It identifies problems such as low employee morale due to layoffs and uncertainty, losing brand loyalty as Unilever's policies restricted political involvement, and declining support for the Ben & Jerry's Foundation. Potential solutions include improving internal communications, allowing employee volunteerism, and formalizing guidelines for political and social cause support. The document also outlines Unilever and Ben & Jerry's action plans to address these issues through surveys, PR campaigns, and researching environmentally friendly options to remain true to their mission while meeting market demands.
1) Was Facebook’s decision to buy WhatsApp based on sound strategy?
2) What are the risks involved in Facebook’s strategy of acquiring WhatsApp?
3) Should Facebook, alternatively, have entered into a strategic alliance with WhatsApp rather than acquiring it?
Investment Prospectus Eternal Unltd Final (09 21 08)Sean Taylor
The document is an investment prospectus for Eternal Unlimited, an apparel brand targeting the growing mixed martial arts industry. In its first six months, Eternal Unlimited has secured accounts with the top 30 MMA retailers in the US and signed distribution deals in Canada and the UK. The prospectus highlights the rapid growth of the MMA industry and Eternal Unlimited's unique urban-inspired brand positioning as opportunities in the market. It seeks investment to expand distribution internationally, particularly in Australia.
Zara Fashion : Marketing Strategy and M.I.S.Akash Jauhari
Zara is a Spanish clothing retailer known for its "fast fashion" business model. It focuses on design, production, and distribution processes that allow it to quickly respond to shifting consumer demands. Zara designs and produces over 12,000 new items annually and aims to get new clothing styles to stores within 4-5 weeks. It uses information systems like a centralized database, RFID, and PDAs linked to its POS system to gather customer feedback and coordinate its entire global supply chain, allowing it to rapidly replenish stores based on sales data and trends. This integrated approach has helped Zara become highly profitable and given it a competitive advantage over slower rivals.
It is a report on a case study of a company named Larson inc. which company sought detailed analysis for decision regarding it should continue its business in Nigeria or not.
This document discusses Li & Fung, a global supply chain management company. It provides background on the company's history and operations. It then analyzes competitor Inditex and discusses how Li & Fung can compete in the European market. The document outlines Li & Fung's new strategic direction of becoming both a global sourcing orchestrator and pursuing brand licensing and management. It discusses risks and rationale for this change. Finally, it analyzes opportunities and threats facing Li & Fung from trends in distribution networks and the political landscape.
Tesco is a UK-based supermarket chain founded in 1919 that is now the largest British retailer. It initially grew on the strategy of "pile it high and sell it cheap" but later underwent a makeover to improve quality. Tesco launched initiatives like its "Every Little Helps" campaign and Clubcard loyalty program to build customer relationships. Today Tesco has over 3,500 stores across 14 countries, generating £62 billion in revenue through various store formats that cater to different locations.
This document provides an agenda and overview of a case study presentation about Frito-Lay Inc.'s backhaul proposal. The summary includes:
1) Frito-Lay Inc. is proposing using their fleet of trucks to carry other companies' goods on return trips to offset delivery costs. This would involve identifying backhaul customers and making sales.
2) The presentation analyzes Frito-Lay's logistics process and types of trucks used, as well as potential annual savings from implementing backhauling.
3) Implementing backhauling faces problems related to costs, competition, operations, quality, legal issues, and other concerns that require solutions.
- Mayo Clinic is the largest integrated not-for-profit medical group practice in the world, founded in Arizona by William and Charles Mayo.
- They consistently rank at the top of best hospitals lists and specialize in heart disease, cancer, respiratory disorders, and urology.
- Their two core values are placing the patient's interests above all else and practicing teamwork by assembling a team of specialists for each patient to determine the best diagnosis and treatment.
This document discusses the challenges faced by Ben & Jerry's after being acquired by Unilever in 2000. It identifies problems such as low employee morale due to layoffs and uncertainty, losing brand loyalty as Unilever's policies restricted political involvement, and declining support for the Ben & Jerry's Foundation. Potential solutions include improving internal communications, allowing employee volunteerism, and formalizing guidelines for political and social cause support. The document also outlines Unilever and Ben & Jerry's action plans to address these issues through surveys, PR campaigns, and researching environmentally friendly options to remain true to their mission while meeting market demands.
1) Was Facebook’s decision to buy WhatsApp based on sound strategy?
2) What are the risks involved in Facebook’s strategy of acquiring WhatsApp?
3) Should Facebook, alternatively, have entered into a strategic alliance with WhatsApp rather than acquiring it?
Investment Prospectus Eternal Unltd Final (09 21 08)Sean Taylor
The document is an investment prospectus for Eternal Unlimited, an apparel brand targeting the growing mixed martial arts industry. In its first six months, Eternal Unlimited has secured accounts with the top 30 MMA retailers in the US and signed distribution deals in Canada and the UK. The prospectus highlights the rapid growth of the MMA industry and Eternal Unlimited's unique urban-inspired brand positioning as opportunities in the market. It seeks investment to expand distribution internationally, particularly in Australia.