Southeast Texas Museum Association Talk on Social Media
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Southeast Texas Museum Association Talk on Social Media
- 1. www.flickr.com/photos/marcelgermain/3840003650 Museums in a 2.0 World Social Media and the world of Curation Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
- 5. Some things we will look into today... • You, your Brand + the Web • Online toolkit • Offline infrastructure www.flickr.com/photos/marcelgermain/3840003650 Using online tools for offline change Find this presentation: www.slideshare.net/eschipul
- 8. More than just a building www.flickr.com/photos/eschipul/4301609721/ www.flickr.com/photos/eschipul/4301609721
- 9. More than just a person Hi, I’m happykatie
- 10. Welcome to the Personal Brand Era
- 11. www.flickr.com/photos/limonada/543042006 Your online tools
- 12. Who and Where is your audience? ???????????? ???????????? ? ????????????
- 14. Showcasing tremendous staff knowledge + brain candy http://blog.hmns.org
- 15. Behind the scenes artist magic! http://i-seldom-do.livejournal.com/
- 16. 300 million Facebook-ers 307 million Americans www.flickr.com/photos/lynt/139770624
- 17. Avoiding someone? BLOCK THEM!
- 18. Strong fan following Event planning Rich Media How can you engage your Community? www.facebook.com/AmericanFolkArtMuseum
- 19. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
- 20. Sell stuff! Let your fans support you Start advertising! Share your favorite art
- 21. The Facebook Marketing Bible: www.insidefacebook.com
- 23. Twitter keeps everyone in the know www.twitter.com/audreykawasaki http://search.twitter.com www.twitter.com/AuroraPicture
- 24. Twitter keeps everyone in the know
- 26. Custom Web content www.youtube.com/childrensmuseumhou Share IRL promos http://www.youtube.com/user/BrooklynMuseum
- 27. Sharing your passion, your work, your heart www.flickr.com/photos/tetheredto
- 29. ((( make it work ))) infrastructure
- 31. Help us create Social Objects www.flickr.com/photos/jonlewisphotography/3706069312
- 32. Give the masses WiFi www.flickr.com/photos/polvero/3466964233/
- 33. ((( think, plan, listen ))) listen listen listen
- 34. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
- 35. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
- 36. Addictive and essential Google Reader: www.google.com/reader
- 37. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
- 38. Let’s put it all together now • Find the tools that work for you • Grow your Heroes • Make it easy to talk about you www.flickr.com/photos/99047728@N00/395440228/ Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
- 39. Thanks for participating today! Ed Schipul Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 500 Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.flickr.com/eschipul
Editor's Notes
- #3: http://www.flickr.com/photos/bump/3980940376/sizes/l/
- #9: http://www.flickr.com/photos/19251296@N00/2254667375/ http://www.flickr.com/photos/32323502@N00/3535655870/ http://www.flickr.com/photos/84104729@N00/146816707/
- #30: www.flickr.com/photos/joao_pelo/2371399151 www.flickr.com/photos/hyperspace/351594112 http://www.flickr.com/photos/31533886@N00/3638884890/ http://www.flickr.com/photos/95572727@N00/310074290/