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Copyright © 2015 Splunk Inc.
“Splunk Different”
Rob Frazier, Concanon
Certified Splunk Architect,
Professional Consultant
2
About Concanon
• Consulting arm of the Scianta
Analytics group
• Splunk professional services
and reseller partner
• Expertise in Big Data and
Business Analytics
3
Rob’s Voyage of Splunk Discovery
• Rob Frazier, Certified Splunk Architect &
Professional Consultant
– Started as Security Guy
– Worked for an Enterprise with
performance struggles that viewed
Splunk as a “log aggregator”
– Used “*Nix” app & solved initial problem
• Experimented with reverse-engineered
dashboards
• And Voila! – a Splunk Analyst was born
4
Like Aladdin, I Found a Whole New World
• Data opens the doors
to the “magic carpet” of
Operational Intelligence (OI)
• Suddenly, I was able to:
– Correlate multiple logs
– Compare CPU usage, memory,
network latency storage
– See all through one pane of glass
“Expand your
horizons beyond
your immediate
use case.”
5
Data Riches in a New World
• With Operational Intelligence,
hidden secrets turn into discoveries
• Correlating networks discovered
latency bottle necks
• Tracking logs pinpointed issues down to
the building (and sometimes floor)
• Troubleshooting shaved break fixes
from hours to minutes
6
So What Is Splunk?
• Splunk is more than:
– a log aggregrator
– a single use-case fix
• Splunk is the Data Platform
• Gathers any and all data
– If it creates logs, it will go into Splunk
• Once inside Splunk, view the data
from 360 degrees, every angle, any context
• Data already being collected applied in
creative ways brings business value/impact
• Go even farther with Java
What can you do
with Splunk & Java?
Anything you can
imagine!
7
Splunk Value
• Digital devices create logs
– From super computers to traffic signals,
baby monitors to car engines, elevators,
smart appliances
• Splunk log analysis “out of the box”
helps keep your systems running and healthy
• Added value comes when you start to look at data
– context - collection and correlation with other devices
– timing - what was happening at the same time,
leading up to, or following events
8
Splunk-oration Spans Industries: Manufacturing
• Large Manufacturer set up high availability Splunk instance on
two continents
– Fed manufacturing data into Hadoop (Hunk on front end)
– Found causes of defects faster
• They were able to:
– Find and fix machines that should be going
“whompa whompa whompa whompa” but instead went
“whompa whompa *click* whompa whompa”
– Predict defects in products before they reached the customer
– Learn from machinery when maintenance is needed
(planes, trains, automobiles), IC chips, robots
9
Splunk-oration for Security Ninjas
• Installed Splunk ES
– Data Driven Security Operations Center
– Great Side effects
• Critical App, fixed in 20 minutes
• Maintenance data fed into Splunk
• Operational Intelligence from Security Intelligence
• Maximum ROI
10
Splunk-oration for the Internet of Things
• Network Access Solution
– IoT devices like cameras, door alarms, vaults, DVRs -
don’t behave like laptops, workstations
– BYOD such as phones, tablets
– Gaps in existing commercial security appliances
• Splunk Correlation and Analysis
– Use data from security vendor devices
– Establish patterns of correlation, behaviors
– Use weighted scores for predictive analysis
– Know if a device is an IoT device you want on your network,
and what is a foreign device you don’t
11
Splunk-oration for Smart Buildings
• Resort Hotel Customer
• Tracked maintenance and security of hotel rooms
– Doors card key locks working, door shut or ajar
– A/C ok
– Elevators operating correctly
• Enhanced customer experience
• By-product: reduced operating cost for energy and
maintenance
12
Splunk-oration for Telcos
(Drive Marketing and Revenue Opps)
• Large Telco in Europe uses Splunk to:
– Monitor wireless networks health and performance
– See valuable info from connected devices
– Target ads based on user behavior to drive sales
– Increase revenue from roaming users
– Gain usable marketing info from user patterns on mobile devices,
websites visited
13
“Splunk Different” – Find Your Gold Mines
• Collecting logs is like mining for gold –
tons of ore >> ounces of gold
• Splunk mines the tons of ore
in the indexers
• Searches extract the gold
• Splunk-spectors search for the gold in the data
• You strike it rich when you find new contexts and correlation
that reveal insight and information about your systems, devices,
customers and business
“Data is the raw
material; you build the
machine that mines
gold out of it.”
14
Where Will Your Data Take You Today?
• Splunk is more than a logging tool – it is a data analysis
platform
• Splunk Different
– What data do you have?
– How do you use it?
– Find new contexts and content from correlations
• Splunk is limited only by imagination
• The information is there for you to discover
15
Become a Splunk-overer
• Splunk education programs
– Delivered anywhere via webex
– No travel, half-day classes
– Minimum schedule impact, maximum work value
• Splunkconf
– Hogwarts for data wizards
– New ways to find new value
– Fabulous new use cases
 Splunk Yourself Minecraft
 Brewing with Splunk Internet of Things
 Data Science
16
Expand the Splunk Universe
• Splunk Universe
– Apps
– Answers
– Premium Apps
– Docs
Thank You
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Splunk Different

  • 1. Copyright © 2015 Splunk Inc. “Splunk Different” Rob Frazier, Concanon Certified Splunk Architect, Professional Consultant
  • 2. 2 About Concanon • Consulting arm of the Scianta Analytics group • Splunk professional services and reseller partner • Expertise in Big Data and Business Analytics
  • 3. 3 Rob’s Voyage of Splunk Discovery • Rob Frazier, Certified Splunk Architect & Professional Consultant – Started as Security Guy – Worked for an Enterprise with performance struggles that viewed Splunk as a “log aggregator” – Used “*Nix” app & solved initial problem • Experimented with reverse-engineered dashboards • And Voila! – a Splunk Analyst was born
  • 4. 4 Like Aladdin, I Found a Whole New World • Data opens the doors to the “magic carpet” of Operational Intelligence (OI) • Suddenly, I was able to: – Correlate multiple logs – Compare CPU usage, memory, network latency storage – See all through one pane of glass “Expand your horizons beyond your immediate use case.”
  • 5. 5 Data Riches in a New World • With Operational Intelligence, hidden secrets turn into discoveries • Correlating networks discovered latency bottle necks • Tracking logs pinpointed issues down to the building (and sometimes floor) • Troubleshooting shaved break fixes from hours to minutes
  • 6. 6 So What Is Splunk? • Splunk is more than: – a log aggregrator – a single use-case fix • Splunk is the Data Platform • Gathers any and all data – If it creates logs, it will go into Splunk • Once inside Splunk, view the data from 360 degrees, every angle, any context • Data already being collected applied in creative ways brings business value/impact • Go even farther with Java What can you do with Splunk & Java? Anything you can imagine!
  • 7. 7 Splunk Value • Digital devices create logs – From super computers to traffic signals, baby monitors to car engines, elevators, smart appliances • Splunk log analysis “out of the box” helps keep your systems running and healthy • Added value comes when you start to look at data – context - collection and correlation with other devices – timing - what was happening at the same time, leading up to, or following events
  • 8. 8 Splunk-oration Spans Industries: Manufacturing • Large Manufacturer set up high availability Splunk instance on two continents – Fed manufacturing data into Hadoop (Hunk on front end) – Found causes of defects faster • They were able to: – Find and fix machines that should be going “whompa whompa whompa whompa” but instead went “whompa whompa *click* whompa whompa” – Predict defects in products before they reached the customer – Learn from machinery when maintenance is needed (planes, trains, automobiles), IC chips, robots
  • 9. 9 Splunk-oration for Security Ninjas • Installed Splunk ES – Data Driven Security Operations Center – Great Side effects • Critical App, fixed in 20 minutes • Maintenance data fed into Splunk • Operational Intelligence from Security Intelligence • Maximum ROI
  • 10. 10 Splunk-oration for the Internet of Things • Network Access Solution – IoT devices like cameras, door alarms, vaults, DVRs - don’t behave like laptops, workstations – BYOD such as phones, tablets – Gaps in existing commercial security appliances • Splunk Correlation and Analysis – Use data from security vendor devices – Establish patterns of correlation, behaviors – Use weighted scores for predictive analysis – Know if a device is an IoT device you want on your network, and what is a foreign device you don’t
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  • 13. 13 “Splunk Different” – Find Your Gold Mines • Collecting logs is like mining for gold – tons of ore >> ounces of gold • Splunk mines the tons of ore in the indexers • Searches extract the gold • Splunk-spectors search for the gold in the data • You strike it rich when you find new contexts and correlation that reveal insight and information about your systems, devices, customers and business “Data is the raw material; you build the machine that mines gold out of it.”
  • 14. 14 Where Will Your Data Take You Today? • Splunk is more than a logging tool – it is a data analysis platform • Splunk Different – What data do you have? – How do you use it? – Find new contexts and content from correlations • Splunk is limited only by imagination • The information is there for you to discover
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