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Splunk Overview

Splunk
Splunk

Splunk provides software that allows users to search, monitor, and analyze machine-generated data. It collects data from websites, applications, servers, networks and other devices and stores large amounts of data. The software provides dashboards, reports and alerts to help users gain operational intelligence and insights. It is used by over 4,400 customers across many industries to solve IT and business challenges.

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Copyright © 2012 Splunk, Inc. Splunk Overview
Safe Harbor Statement During the course of this presentation, we may make forward looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release. 2
Company Overview Company (NASDAQ: SPLK) Founded 2004, first software release in 2006 HQ: San Francisco / Region HQ: London, Hong Kong Over 600 employees, based in 12 countries FY2012 $120 million; +83% year-over-year Business Model / Products Free download to massive scale On-premise, in the cloud and SaaS 4,800+ Customers Customers in over 85 countries 54 of the Fortune 100 Largest license: 100 Terabytes per day 3
Make machine data accessible, usable and valuable to everyone. 4
Most Enterprise Data is Machine-generated Industrial Data + Core IT Customer-facing IT Additional Sources Web Online Services Shopping RFID Desktops Databases Carts Shipping Security Developers Servers Applications Social Media GPS/Cellular Energy Telecoms Networking Storage Manufacturing Clickstream Messaging Cloud Virtual Physical 5
Exponentially Growing Complexity Industrial Data + Core IT Customer-facing IT Additional Sources Web Fastest growing, most complex segment of big Shopping Services data Online RFID Desktops Databases Carts Shipping Generated continuously by websites, communications, networking and complex IT Security Developers GPS/Cellular infrastructures Energy Servers Applications Social Media Telecoms Contains categorical record of all activity and behavior Value from data largely untapped – extremely difficult to Networking Storage Manufacturing Clickstream process and analyze by traditional methods or in a Messaging timely manner Cloud Virtual Physical 6
Many ‘Single Panes of Glass’ Transaction Compliance Audit Monitoring Operational Trouble Ticket Insights Business SIEM APM Services DW Web ECA Online Analytics Security Incident Shopping RFID Desktops Databases Carts Shipping Security Developers Servers Applications Social Media GPS/Cellular Energy Telecoms Networking Storage Manufacturing Clickstream Messaging Cloud Virtual Physical 7
What It’s Like In The Trenches Application Application Systems Application Database Service Desk Support Developer Administrator Developer Administrator Log call. The Java monitoring Stop working on Stop current task Manual DBA analyzes console says tools don’t new code to to identify and investigation audit logs which everything is show anything troubleshoot. gather establishes not points to bad green. either. Call the Need production logs application query. developer. production logs! for developer. problem. ESCALATE. ESCALATE. ESCALATE. RESPOND. ESCALATE. NOW WHAT? 8
What Does Machine Data Look Like? Sources Order Processing Middleware Error Care IVR Twitter 9
Machine Data Contains Critical Insights Sources Customer ID Order ID Product ID Order Processing Order ID Customer ID Middleware Error Time Waiting On Hold Care IVR Customer ID Twitter ID Customer’s Tweet Twitter Company’s Twitter ID 10
Machine Data Contains Critical Insights Sources Customer ID Order ID Product ID Order Processing Order ID Customer ID Middleware Error Time Waiting On Hold Care IVR Customer ID Twitter ID Customer’s Tweet Twitter Company’s Twitter ID 11
Search, Investigate and Explore Your Data Find and fix issues and incidents dramatically faster across your organization Web Services Shipping RFID Online Web Desktops Developers Databases/ Services DWH Shopping Carts Servers Security Telecoms App Support Energy Social Media GPS/Cellular Networking Storage Manufacturing Messaging Clickstream 12
Harnessing Machine Data Requires a New Approach Business Application Data Human-generated Data Machine-generated Data Relational data, highly Generated by human-to-human Time series, diverse, unstructured, no structured, based on inflexible interaction predefined schema schema Includes email, IM, voice, video, text Encapsulates human-generated Financial records, multidimensional content (e.g. social data) data, math computation Stored in centralized corporate servers, fileshares and desktops Generated by all IT systems and Monthly reporting, not for real-time technology devices events Massive volume; fast navigation and correlation paramount 13
Innovative, Powerful and Easy to Use Software Ad hoc Monitor Report Custom Developer search and alert and dashboards Platform analyze Data collection and indexing Splunk storage Other Big Data stores 14
Innovative, Powerful and Easy to Use Software Ad hoc Monitor Report Custom Developer search and alert and dashboards Platform analyze Any amount, any location, any source. No upfront schema Data collection and indexing No custom connectors No RDBMS Splunk storage Other Big Data stores No need to filter/forward 15
Turning Machine Data into Operational Intelligence Proactive Real-time Business Insight Operational Visibility Proactive Monitoring and Alerting Search and Investigate Reactive 16
Operational Intelligence for IT and Business Users IT Operations Management Web Intelligence Application Management Business Analytics Security and Compliance Customer LOB Owners/ Support Executives Operations Website/Business Teams Analysts System Application IT Security Auditors Administrator Developers Executives Analysts 17
Splunk Delivers Value Across IT and the Business Security App Dev & IT Web Business Industrial App Mgmt. Ops. & Intelligence Analytics Data Compliance Developer Platform (REST API, SDKs) Small Data. Big Data. Huge Data. 18
Continuous Development for Over 8 Years 5 4 4.1 4.2 4.3 1 2 3 Engine Platform Tool “Platform for operational “Engine for machine- intelligence” “Google for the generated data” datacenter” 19
Investing for the Future Cloud Content Developer Enterprise
Overview of the Splunk Platform Inputs, Apps, Other Content Operational Intelligence Platform Content UI API SDKs User and Developer Interfaces Core Functions Core Engine Search Processing Language Indexing Collection 21
What’s Possible with the Splunk Platform? Power mobile Log directly to Extract Splunk Customer Integrate Run Splunk apps with KPIs Splunk from data for long specific Splunk with searches from and alerts remote term dashboards your BI tools within your from Splunk devices warehousing with user data application SDKs UI API 22
A Wealth of Splunk Apps Over 320 Splunk Apps on Splunkbase Palo Alto Networks VMware Microsoft Exchange F5 Hadoop Connect Microsoft Active Directory E BlueCoat HadoopOps Enterprise Security S NetFlow WebSphere Google Maps Citrix NetScaler + AppFlow Cisco UCS FireEye Citrix XenDesktop Cisco Security PCI Citrix XenApp 23
Enabling the Big Data Ecosystem Real-time Dashboards, Collection and Reports, Analysis Access Controls Splunk Hadoop Connect • Reliable Data Export • Index Hadoop Data > > Splunk App for HadoopOps > > • Troubleshoot, monitor and > > analyze end-to-end Hadoop environment 24
Deployment Options Splunk Enterprise Runs: Delivered as a Service On-premise, For organizations that In private clouds, develop and run applications Public clouds in the public cloud Hybrid environments 25
How Do Developers Use Splunk? 1 2 3 Accelerate Secure + Integrate Build Real-time with IT Data Dev & Test Infrastructure Applications 26
Operational Intelligence Across the Business Provided higher service levels Providing usage metrics and analytics for their business Now offering new services: reporting on customer email campaigns Narayan Bharadwaj “ We have taken application performance troubleshooting “ “ The fact that we had a data treasure chest was not “ Director, Product Management for 100,000 customers to the obvious until Splunk came next level. in to the picture. 27
Real-time Operational Intelligence Splunk reduced outage frequency, delivering an annual ROI of $1.3M Drives capacity and maintenance window planning Delivered executive dashboards showing activations by minute, by channel, by market, by device type in hours, not weeks or months Ty Prikkhi “ In a matter of hours, Splunk lets us build“ dashboards to compare and correlate whatever Senior Operations Manager we want—nothing else lets us do that. 28
Enabling High Performance Global Trade Infrastructure Trading infrastructure - thousands of transactions across many applications and silos (What is each transaction worth?) In-depth visibility across silos: – Troubleshoot cross-silo problems within seconds – Improves system uptime with predictive capacity alerts – Understand user trends – Improve user experience – Accelerates trade processing times – Report back to management “ Leading European Financial Firm Team Lead Trading Infrastructure “ Today, we run threshold-based alerts to address issues before they cause downtime. 29
Proactive Security Monitoring and Forensics Enabled proactive threat assessment, mitigation planning, incident trending with analysis, security architecture, incident detection and response Delivered a centralized view into user activities and in-scope systems Dave Schwartzburg Computer Security Incident “ Splunk allows us to log sources, enabling correlate disparate quickly consolidate and Response Team “ previously impractical monitoring and response scenarios. 30
Why Bronto Software Chose to Buy Not Build SaaS-based marketing Heavy use of eng resources 1 engineer to deploy platform with over 1000+ Long return cycle Immediate return clients globally Actually cost less than build Expensive $$$ 10s millions of emails, SMS Dependent on bleeding edge Fit in our open-source and social media messages; software environment 100s millions of tracking (Flume, HBase, Hadoop) Compatible with existing events daily framework Required massive collection and analysis “ of disparate logs and machine data “ Splunk is powerful, easy to use … its versatility lets us solve IT and business problems quickly … Splunk has freed up a huge amount of time for my team. Doug Hairfield Manager Systems Engineering 31
Major Online Travel Service Splunk Use: Monitoring 100% of their infrastructure Over 11,000 servers sending data / over 6.5TB per day Application monitoring, infrastructure management, and web analytics Value Delivered: Over 25X ROI in just 9 months Millions in cost reduction by removing unused servers 82% reduction in MTTR + improved uptime “ Focus on innovation vs. operations; 3000 “ At leastto Splunk! 2 promotions this year are thanks one of my users of Splunk 32
A World Beyond IT Commercial Transport Health and Safety Power and Energy Supporting the next gen airliner Personal Activity Tracking Building Power Consumption Cars as telemetry sensors Flood monitoring warning Home Energy Management 33
Reducing Your Power Bills with Splunk Gaining insight into building/ facility energy use and expense Correlates data generated by building control systems, enterprise applications, asset management systems and other associated facility management applications Monitoring temperature, humidity, power quality for environmental monitoring, modeling and real-time alerting Optimizing facility and asset spend across campuses or globally distributed chains Brian Gilmore Program Manager, “ Splunk helpsandbridge the gap between building intelligence us “ operational intelligence to Enterprise Intelligence and Automation Control Solutions power the intelligent enterprise. 34
Customer ROI Case Studies 35
Broad Adoption Across 4,400+ Customers in 80+ Countries Over Half the Fortune 100 Financial Services & Insurance Retail Technology Cloud and Online Services Cloud and Online Services Cloud and Online Services Cloud and Online Services Government Healthcare Manufacturing Media & Entertainment Cloud and Online Services Cloud and Online Services Cloud and Online Services Cloud and Online Services Energy and Utilities Education Telecommunications Travel and Leisure Cloud and Online Services Cloud and Online Services Cloud and Online Services Cloud and Online Services 36
Easy to Get Started Download and install in minutes 1. Download 2. Eat your Machine Data 3. Start Splunking 37
Massive Linear Scalability to Tens of TBs/Day Offload search load to Splunk Search Heads Auto load-balanced forwarding to as many Splunk Indexers as you need to index terabytes/day 38
A Growing, Global Community of Users Developer Portal Splunk Answers Community Events Splunkbase 1,000+ unique 20,000+ questions – Local User Groups 320+ apps visitors per week and answers and to dev.splunk.com SplunkLive events 39
Copyright © 2012 Splunk, Inc. Make Machine Data Accessible, Usable and Valuable to IT and Business Users 40
Thank You
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Splunk Overview

  • 1. Copyright © 2012 Splunk, Inc. Splunk Overview
  • 2. Safe Harbor Statement During the course of this presentation, we may make forward looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release. 2
  • 3. Company Overview Company (NASDAQ: SPLK) Founded 2004, first software release in 2006 HQ: San Francisco / Region HQ: London, Hong Kong Over 600 employees, based in 12 countries FY2012 $120 million; +83% year-over-year Business Model / Products Free download to massive scale On-premise, in the cloud and SaaS 4,800+ Customers Customers in over 85 countries 54 of the Fortune 100 Largest license: 100 Terabytes per day 3
  • 4. Make machine data accessible, usable and valuable to everyone. 4
  • 5. Most Enterprise Data is Machine-generated Industrial Data + Core IT Customer-facing IT Additional Sources Web Online Services Shopping RFID Desktops Databases Carts Shipping Security Developers Servers Applications Social Media GPS/Cellular Energy Telecoms Networking Storage Manufacturing Clickstream Messaging Cloud Virtual Physical 5
  • 6. Exponentially Growing Complexity Industrial Data + Core IT Customer-facing IT Additional Sources Web Fastest growing, most complex segment of big Shopping Services data Online RFID Desktops Databases Carts Shipping Generated continuously by websites, communications, networking and complex IT Security Developers GPS/Cellular infrastructures Energy Servers Applications Social Media Telecoms Contains categorical record of all activity and behavior Value from data largely untapped – extremely difficult to Networking Storage Manufacturing Clickstream process and analyze by traditional methods or in a Messaging timely manner Cloud Virtual Physical 6
  • 7. Many ‘Single Panes of Glass’ Transaction Compliance Audit Monitoring Operational Trouble Ticket Insights Business SIEM APM Services DW Web ECA Online Analytics Security Incident Shopping RFID Desktops Databases Carts Shipping Security Developers Servers Applications Social Media GPS/Cellular Energy Telecoms Networking Storage Manufacturing Clickstream Messaging Cloud Virtual Physical 7
  • 8. What It’s Like In The Trenches Application Application Systems Application Database Service Desk Support Developer Administrator Developer Administrator Log call. The Java monitoring Stop working on Stop current task Manual DBA analyzes console says tools don’t new code to to identify and investigation audit logs which everything is show anything troubleshoot. gather establishes not points to bad green. either. Call the Need production logs application query. developer. production logs! for developer. problem. ESCALATE. ESCALATE. ESCALATE. RESPOND. ESCALATE. NOW WHAT? 8
  • 9. What Does Machine Data Look Like? Sources Order Processing Middleware Error Care IVR Twitter 9
  • 10. Machine Data Contains Critical Insights Sources Customer ID Order ID Product ID Order Processing Order ID Customer ID Middleware Error Time Waiting On Hold Care IVR Customer ID Twitter ID Customer’s Tweet Twitter Company’s Twitter ID 10
  • 11. Machine Data Contains Critical Insights Sources Customer ID Order ID Product ID Order Processing Order ID Customer ID Middleware Error Time Waiting On Hold Care IVR Customer ID Twitter ID Customer’s Tweet Twitter Company’s Twitter ID 11
  • 12. Search, Investigate and Explore Your Data Find and fix issues and incidents dramatically faster across your organization Web Services Shipping RFID Online Web Desktops Developers Databases/ Services DWH Shopping Carts Servers Security Telecoms App Support Energy Social Media GPS/Cellular Networking Storage Manufacturing Messaging Clickstream 12
  • 13. Harnessing Machine Data Requires a New Approach Business Application Data Human-generated Data Machine-generated Data Relational data, highly Generated by human-to-human Time series, diverse, unstructured, no structured, based on inflexible interaction predefined schema schema Includes email, IM, voice, video, text Encapsulates human-generated Financial records, multidimensional content (e.g. social data) data, math computation Stored in centralized corporate servers, fileshares and desktops Generated by all IT systems and Monthly reporting, not for real-time technology devices events Massive volume; fast navigation and correlation paramount 13
  • 14. Innovative, Powerful and Easy to Use Software Ad hoc Monitor Report Custom Developer search and alert and dashboards Platform analyze Data collection and indexing Splunk storage Other Big Data stores 14
  • 15. Innovative, Powerful and Easy to Use Software Ad hoc Monitor Report Custom Developer search and alert and dashboards Platform analyze Any amount, any location, any source. No upfront schema Data collection and indexing No custom connectors No RDBMS Splunk storage Other Big Data stores No need to filter/forward 15
  • 16. Turning Machine Data into Operational Intelligence Proactive Real-time Business Insight Operational Visibility Proactive Monitoring and Alerting Search and Investigate Reactive 16
  • 17. Operational Intelligence for IT and Business Users IT Operations Management Web Intelligence Application Management Business Analytics Security and Compliance Customer LOB Owners/ Support Executives Operations Website/Business Teams Analysts System Application IT Security Auditors Administrator Developers Executives Analysts 17
  • 18. Splunk Delivers Value Across IT and the Business Security App Dev & IT Web Business Industrial App Mgmt. Ops. & Intelligence Analytics Data Compliance Developer Platform (REST API, SDKs) Small Data. Big Data. Huge Data. 18
  • 19. Continuous Development for Over 8 Years 5 4 4.1 4.2 4.3 1 2 3 Engine Platform Tool “Platform for operational “Engine for machine- intelligence” “Google for the generated data” datacenter” 19
  • 20. Investing for the Future Cloud Content Developer Enterprise
  • 21. Overview of the Splunk Platform Inputs, Apps, Other Content Operational Intelligence Platform Content UI API SDKs User and Developer Interfaces Core Functions Core Engine Search Processing Language Indexing Collection 21
  • 22. What’s Possible with the Splunk Platform? Power mobile Log directly to Extract Splunk Customer Integrate Run Splunk apps with KPIs Splunk from data for long specific Splunk with searches from and alerts remote term dashboards your BI tools within your from Splunk devices warehousing with user data application SDKs UI API 22
  • 23. A Wealth of Splunk Apps Over 320 Splunk Apps on Splunkbase Palo Alto Networks VMware Microsoft Exchange F5 Hadoop Connect Microsoft Active Directory E BlueCoat HadoopOps Enterprise Security S NetFlow WebSphere Google Maps Citrix NetScaler + AppFlow Cisco UCS FireEye Citrix XenDesktop Cisco Security PCI Citrix XenApp 23
  • 24. Enabling the Big Data Ecosystem Real-time Dashboards, Collection and Reports, Analysis Access Controls Splunk Hadoop Connect • Reliable Data Export • Index Hadoop Data > > Splunk App for HadoopOps > > • Troubleshoot, monitor and > > analyze end-to-end Hadoop environment 24
  • 25. Deployment Options Splunk Enterprise Runs: Delivered as a Service On-premise, For organizations that In private clouds, develop and run applications Public clouds in the public cloud Hybrid environments 25
  • 26. How Do Developers Use Splunk? 1 2 3 Accelerate Secure + Integrate Build Real-time with IT Data Dev & Test Infrastructure Applications 26
  • 27. Operational Intelligence Across the Business Provided higher service levels Providing usage metrics and analytics for their business Now offering new services: reporting on customer email campaigns Narayan Bharadwaj “ We have taken application performance troubleshooting “ “ The fact that we had a data treasure chest was not “ Director, Product Management for 100,000 customers to the obvious until Splunk came next level. in to the picture. 27
  • 28. Real-time Operational Intelligence Splunk reduced outage frequency, delivering an annual ROI of $1.3M Drives capacity and maintenance window planning Delivered executive dashboards showing activations by minute, by channel, by market, by device type in hours, not weeks or months Ty Prikkhi “ In a matter of hours, Splunk lets us build“ dashboards to compare and correlate whatever Senior Operations Manager we want—nothing else lets us do that. 28
  • 29. Enabling High Performance Global Trade Infrastructure Trading infrastructure - thousands of transactions across many applications and silos (What is each transaction worth?) In-depth visibility across silos: – Troubleshoot cross-silo problems within seconds – Improves system uptime with predictive capacity alerts – Understand user trends – Improve user experience – Accelerates trade processing times – Report back to management “ Leading European Financial Firm Team Lead Trading Infrastructure “ Today, we run threshold-based alerts to address issues before they cause downtime. 29
  • 30. Proactive Security Monitoring and Forensics Enabled proactive threat assessment, mitigation planning, incident trending with analysis, security architecture, incident detection and response Delivered a centralized view into user activities and in-scope systems Dave Schwartzburg Computer Security Incident “ Splunk allows us to log sources, enabling correlate disparate quickly consolidate and Response Team “ previously impractical monitoring and response scenarios. 30
  • 31. Why Bronto Software Chose to Buy Not Build SaaS-based marketing Heavy use of eng resources 1 engineer to deploy platform with over 1000+ Long return cycle Immediate return clients globally Actually cost less than build Expensive $$$ 10s millions of emails, SMS Dependent on bleeding edge Fit in our open-source and social media messages; software environment 100s millions of tracking (Flume, HBase, Hadoop) Compatible with existing events daily framework Required massive collection and analysis “ of disparate logs and machine data “ Splunk is powerful, easy to use … its versatility lets us solve IT and business problems quickly … Splunk has freed up a huge amount of time for my team. Doug Hairfield Manager Systems Engineering 31
  • 32. Major Online Travel Service Splunk Use: Monitoring 100% of their infrastructure Over 11,000 servers sending data / over 6.5TB per day Application monitoring, infrastructure management, and web analytics Value Delivered: Over 25X ROI in just 9 months Millions in cost reduction by removing unused servers 82% reduction in MTTR + improved uptime “ Focus on innovation vs. operations; 3000 “ At leastto Splunk! 2 promotions this year are thanks one of my users of Splunk 32
  • 33. A World Beyond IT Commercial Transport Health and Safety Power and Energy Supporting the next gen airliner Personal Activity Tracking Building Power Consumption Cars as telemetry sensors Flood monitoring warning Home Energy Management 33
  • 34. Reducing Your Power Bills with Splunk Gaining insight into building/ facility energy use and expense Correlates data generated by building control systems, enterprise applications, asset management systems and other associated facility management applications Monitoring temperature, humidity, power quality for environmental monitoring, modeling and real-time alerting Optimizing facility and asset spend across campuses or globally distributed chains Brian Gilmore Program Manager, “ Splunk helpsandbridge the gap between building intelligence us “ operational intelligence to Enterprise Intelligence and Automation Control Solutions power the intelligent enterprise. 34
  • 35. Customer ROI Case Studies 35
  • 36. Broad Adoption Across 4,400+ Customers in 80+ Countries Over Half the Fortune 100 Financial Services & Insurance Retail Technology Cloud and Online Services Cloud and Online Services Cloud and Online Services Cloud and Online Services Government Healthcare Manufacturing Media & Entertainment Cloud and Online Services Cloud and Online Services Cloud and Online Services Cloud and Online Services Energy and Utilities Education Telecommunications Travel and Leisure Cloud and Online Services Cloud and Online Services Cloud and Online Services Cloud and Online Services 36
  • 37. Easy to Get Started Download and install in minutes 1. Download 2. Eat your Machine Data 3. Start Splunking 37
  • 38. Massive Linear Scalability to Tens of TBs/Day Offload search load to Splunk Search Heads Auto load-balanced forwarding to as many Splunk Indexers as you need to index terabytes/day 38
  • 39. A Growing, Global Community of Users Developer Portal Splunk Answers Community Events Splunkbase 1,000+ unique 20,000+ questions – Local User Groups 320+ apps visitors per week and answers and to dev.splunk.com SplunkLive events 39
  • 40. Copyright © 2012 Splunk, Inc. Make Machine Data Accessible, Usable and Valuable to IT and Business Users 40

Editor's Notes

  • #3: Splunk safe harbor statement.