This document discusses Splunk's data modeling capabilities and how they enable faster analytics over raw machine data. It introduces data models, which allow domain knowledge to be shared and reused. Data models map data onto hierarchical structures and enable non-technical users to build reports without using the Splunk search language. The document covers best practices for building data models and how pivot searches are generated from the underlying data model objects. It also discusses managing, securing, and accelerating analytics with data models.