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Copyright © 2013 Splunk Inc.

What’s New in Splunk
Enterprise 6
Legal Notices
During the course of this presentation, we may make forward-looking statements regarding future events or the
expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could differ
materially. For important factors that may cause actual results to differ from those contained in our forward-looking
statements, please review our filings with the SEC. The forward-looking statements made in this presentation are
being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation
may not contain current or accurate information. We do not assume any obligation to update any forward-looking
statements we may make. In addition, any information about our roadmap outlines our general product direction
and is subject to change at any time without notice. It is for informational purposes only and shall not, be
incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the
features or functionality described or to include any such feature or functionality in a future release.
Splunk, Splunk>, Splunk Storm, Listen to Your Data, SPL and The Engine for Machine Data are trademarks and registered trademarks of
Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective
owners.

©2013 Splunk Inc. All rights reserved.

2
Splunk Company Update
Company
(NASDAQ: SPLK)

2004

founded

2006

first software
release

HQ

San Francisco

Business Model /
Products
On-premise
In the cloud

SaaS

3

Customers
6000+

60+

of the
Fortune 100

Largest license:

100 Terabytes/day
Industry Recognition

#1

Big Data
Innovator

2013 SIEM Magic Quadrant

LEADER
2012 Security Market Growth

#4

Most
Innovative

#1 Worldwide
2012 IT Operations Market Growth

#3 Worldwide

4

Best SIEM North America
Best Enterprise
Security Solution EMEA
The Accelerating Pace of Data
Volume | Velocity | Variety | Variability

Machine data is the fastest growing, most
complex, most valuable area of big

5

GPS,
RFID,
data
Hypervisor,
Web Servers,
Email, Messaging,
Clickstreams, Mobile,
Telephony, IVR, Databases,
Sensors, Telematics, Storage,
Servers, Security Devices, Desktops
What Does Machine Data Look Like?
Sources
Order Processing

Middleware
Error

Care IVR

Twitter
6
Machine Data Contains Critical Insights
Sources

Customer ID

Order ID

Product ID

Order Processing

Order ID

Customer ID

Middleware
Error

Time Waiting On Hold
Care IVR

Customer ID

Twitter ID

Twitter

Company’s Twitter ID
7

Customer’s Tweet
Machine Data Contains Critical Insights
Sources

Customer ID

Order ID

Product ID

Order Processing

Order ID

Customer ID

Middleware
Error

Time Waiting On Hold
Care IVR

Customer ID

Twitter ID

Twitter

Company’s Twitter ID
8

Customer’s Tweet
Make machine data accessible, usable
and valuable to everyone.
9
Industry Leading Platform for Machine Data
Operational Intelligence

Any Machine Data
Online
Services

Search and
Investigation

Web
Services
Security

Servers

GPS
Location
Networks

Storage

Proactive
Monitoring

Operational
Visibility

Real-time
Business
Insights

Packaged
Applications

Desktops
Messaging

Online
Shopping
Cart

Telecoms

RFID
Energy
Meters
Databases

Web
Clickstreams
Smartphones
and Devices

Custom
Applications

Call Detail
Records

HA Indexes
and Storage

10

Commodity
Servers
Industry Leading Platform for Machine Data
Operational Intelligence

Any Machine Data
Online
Services

Search and
Investigation

Web
Services

Operational
Visibility

Any amount, any location, any source

Security

Servers

GPS
Location

Networks
Storage

Proactive
Monitoring

Packaged
Applications

Desktops

Online
Shopping
Cart

Schemaon-the-fly

Telecoms

Custom
Applications

Energy
Meters

Databases

Web
Clickstreams
Smartphones
and Devices

No
back-end
RDBMS

Universal
forwarding

Messaging

RFID

Call Detail
Records

Real-time
Business
Insights

HA Indexes
and Storage

11

No need
to filter
data
Commodity
Servers
Turning Machine Data Into Operational Intelligence
Operational
Visibility

Search
and
Investigate

Real-time
Business
Insight

Proactive

Proactive
Monitoring
and Alerting

Reactive
12
Operational Intelligence for IT and Business Users
Industrial Data / Internet of Things

IT Operations Management

Digital Intelligence

Application Management

Security and Compliance

Customer
Support

Operations
System
Teams
Administrator

Application
Developers

Business Analytics

Security
Analysts
13

Auditors

IT
Website/Business LOB Owners/
Executives
Analysts
Executives
Splunk Delivers Value Across IT and the Business
App Dev
and
App Mgmt.

IT
Operations

Security and
Compliance

Digital
Intelligence

Business
Analytics

Developer Platform (REST API, SDKs)

Small Data. Big Data. Huge Data.

Industrial Data
and Internet
of Things
Setting the Standard for Operational Intelligence

1 2 3

Tool
“Google for the
datacenter”

2006-2008

4 4.1 4.2 4.3

Engine
“Engine for machinegenerated data”

2009-2011

15

5
Platform
“Platform for operational
intelligence”

2012
What’s Next

What do
organizations
need
16
Drive Value Across the Enterprise
Deliver Operational Intelligence
for Everyone
Enable faster and
easier analytics for
broader set of users

Simplify management
of enterprise Splunk
deployments

17

Accelerate development
of enterprise apps
using Splunk
Introducing Splunk 6

Up to 1000x faster
over Splunk 5

Powerful analytics
anyone can use

18
Powerful Analytics Anyone Can Use
Pivot

Enables non-technical users to build complex
reports without learning the search language

Data
Model

Provides more meaningful representation
of underlying raw machine data

Analytics
Store

Acceleration technology delivers up to
1000x faster analytics over Splunk 5
Easy-to-use Analytics Interface
Pivot
• Drag-and-drop interface
enables any user to analyze
data
• Build complex queries and
reports without learning
search language
• Click to visualize any chart
type; reports dynamically
update when fields change

POWERFUL
ANALYTICS

All chart types available in the chart toolbox

Save Report
to share

Time Window

Select fields from
data model

20
Define Relationships in Machine Data
Data Model

Hierarchical object view of underlying data

• Describes how underlying

machine data is represented
and accessed
• Defines meaningful
relationships in the data
• Enables single authoritative
view of underlying raw data

Add constraints to
filter out events

21

POWERFUL
ANALYTICS
Deliver Analytics Up to 1000x Faster

POWERFUL
ANALYTICS

High Performance
Analytics Store
• Transparent acceleration

Check to enable
acceleration of
data model

technology
• Retrieval speeds up to 1000x
faster than previous Splunk
versions
• Used to accelerate data
models - created at the click
of a button

Time window of data
that is accelerated

22
The Path to Analytics
1.

Explore and
Understand

2.

3.

Model and
Accelerate

Analyze and
Visualize

Data Model

Pivot Data

Analytics Store
23
Empowering Users Across the Enterprise
[10/11/12

18:57:04
000000b0

UTC]

Raw Data

IT Professional
• Create and share Data Models
• Accelerate Data Models and

custom searches with the
Analytics Store
• Create reports with Pivot

Data
Model

Analytics
Store

Pivot

Developer
• Leverage Data Models to

abstract data
• Leverage Pivot in custom apps

24

Analyst
•

Create reports using Pivot
based on Data Models created
by IT
Additional Analytics Features
Maps

Predictive Analysis

• Integrated GeoIP map that

• Find patterns in data to predict

display geographic data and
summaries

system capacity and resource
utilization

25
Powering Security Intelligence
Splunk Enterprise 6
• Normalization without data

reduction
• Customized for different
data types
• Supports converged IT
Security and IT Operations
data ontologies
• Support for fast reporting

Example of security
data models

26

POWERFUL
ANALYTICS
Other New Features in Splunk 6

INTUITIVE USER
EXPERIENCE

SIMPLIFIED
MANAGEMENT

RICH DEVELOPER
ENVIRONMENT

Improve users’
productivity
enabling instant
access to relevant
apps and content

Deliver simplified and
scalable management
for enterprise Splunk
deployments

Rapidly build Splunk
apps using
standards-based
web technologies

27
Increased User Productivity

INTUITIVE USER
EXPERIENCE

New Home Screen
• New menu system enables
rapid navigation to apps, data
and content relevant to user
• Removes need to open apps
in order to explore content
• Customizable to different
users and roles

Search Bar

Splunk Apps
Add Data Source

28
Redesigned Search and Reporting
Enhanced Search
Experience

INTUITIVE USER
EXPERIENCE

Access Reports and Dashboards

• Search and analyze data
from a unified interface
• Simplified authoring and
editing of reports
• Instantly navigate to create
new visualizations, tables
and dashboard panels

Search Bar

Search Results

29
Centralized Cluster Management

SIMPLIFIED
MANAGEMENT

Simplified Cluster
Management
• Monitor Splunk high availability
services for business critical
deployments at scale
• Automatic search workload and
data rebalancing when clusters
change
• Easier and more transparent app
deployment to indexers
• Faster recovery from failures

Cluster Health
Visual Status

Splunk Indexes

30
Easier Deployment, Configuration

SIMPLIFIED
MANAGEMENT

Forwarder Management
• New visual management
interface to deploy and
monitor thousands of
configurations
• Track status of roll out and
easily track down errors
• Monitor deployment activity
• Enables management of
forwarder configuration

Number of forwarders
being monitored

Number with errors
Number that have downloaded a config

Information about forwarder

31
Powerful Dashboard Customization
Enhanced Dashboard
Editor
Menu to easily customize
dashboard without advanced XML

• Build interactive dashboards

and user workflows without
writing Advanced XML code
• Easily add custom styling,
behavior and visualizations
• One-click access to develop
in the Splunk web
framework
32

RICH
DEVELOPER
ENVIRONMENT
RICH
DEVELOPER
ENVIRONMENT

Familiar Developer Environment
Web Framework
• Quickly and efficiently build
Splunk apps using familiar
web technologies
• Client-side development
with Splunk JavaScript
components and JavaScript
libraries
• Server-side development
support with Python and the
Django framework

Build Splunk Apps

Extend and Integrate Splunk

Simple XML
Web
Framework

SDKs

JavaScript

Ruby
Java
JavaScript C#
PHP
Python

Django

REST API

33

Data Models
Search
Extensibility
Modular Inputs
Summary
SIMPLIFIED
MANAGEMENT

POWERFUL
ANALYTICS
Faster and easier analysis and
visualizations for business users

Easier management of enterprise-scale
Splunk deployments

RICH DEVELOPER
ENVIRONMENT

INTUITIVE USER
EXPERIENCE

Rapidly build Splunk apps using standard
web languages and frameworks

Powerful productivity features
for end users
34
Thank You
www.splunk.com/6
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SplunkLive! What's New in Splunk 6 Session

  • 1. Copyright © 2013 Splunk Inc. What’s New in Splunk Enterprise 6
  • 2. Legal Notices During the course of this presentation, we may make forward-looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward-looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not, be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release. Splunk, Splunk>, Splunk Storm, Listen to Your Data, SPL and The Engine for Machine Data are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. ©2013 Splunk Inc. All rights reserved. 2
  • 3. Splunk Company Update Company (NASDAQ: SPLK) 2004 founded 2006 first software release HQ San Francisco Business Model / Products On-premise In the cloud SaaS 3 Customers 6000+ 60+ of the Fortune 100 Largest license: 100 Terabytes/day
  • 4. Industry Recognition #1 Big Data Innovator 2013 SIEM Magic Quadrant LEADER 2012 Security Market Growth #4 Most Innovative #1 Worldwide 2012 IT Operations Market Growth #3 Worldwide 4 Best SIEM North America Best Enterprise Security Solution EMEA
  • 5. The Accelerating Pace of Data Volume | Velocity | Variety | Variability Machine data is the fastest growing, most complex, most valuable area of big 5 GPS, RFID, data Hypervisor, Web Servers, Email, Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security Devices, Desktops
  • 6. What Does Machine Data Look Like? Sources Order Processing Middleware Error Care IVR Twitter 6
  • 7. Machine Data Contains Critical Insights Sources Customer ID Order ID Product ID Order Processing Order ID Customer ID Middleware Error Time Waiting On Hold Care IVR Customer ID Twitter ID Twitter Company’s Twitter ID 7 Customer’s Tweet
  • 8. Machine Data Contains Critical Insights Sources Customer ID Order ID Product ID Order Processing Order ID Customer ID Middleware Error Time Waiting On Hold Care IVR Customer ID Twitter ID Twitter Company’s Twitter ID 8 Customer’s Tweet
  • 9. Make machine data accessible, usable and valuable to everyone. 9
  • 10. Industry Leading Platform for Machine Data Operational Intelligence Any Machine Data Online Services Search and Investigation Web Services Security Servers GPS Location Networks Storage Proactive Monitoring Operational Visibility Real-time Business Insights Packaged Applications Desktops Messaging Online Shopping Cart Telecoms RFID Energy Meters Databases Web Clickstreams Smartphones and Devices Custom Applications Call Detail Records HA Indexes and Storage 10 Commodity Servers
  • 11. Industry Leading Platform for Machine Data Operational Intelligence Any Machine Data Online Services Search and Investigation Web Services Operational Visibility Any amount, any location, any source Security Servers GPS Location Networks Storage Proactive Monitoring Packaged Applications Desktops Online Shopping Cart Schemaon-the-fly Telecoms Custom Applications Energy Meters Databases Web Clickstreams Smartphones and Devices No back-end RDBMS Universal forwarding Messaging RFID Call Detail Records Real-time Business Insights HA Indexes and Storage 11 No need to filter data Commodity Servers
  • 12. Turning Machine Data Into Operational Intelligence Operational Visibility Search and Investigate Real-time Business Insight Proactive Proactive Monitoring and Alerting Reactive 12
  • 13. Operational Intelligence for IT and Business Users Industrial Data / Internet of Things IT Operations Management Digital Intelligence Application Management Security and Compliance Customer Support Operations System Teams Administrator Application Developers Business Analytics Security Analysts 13 Auditors IT Website/Business LOB Owners/ Executives Analysts Executives
  • 14. Splunk Delivers Value Across IT and the Business App Dev and App Mgmt. IT Operations Security and Compliance Digital Intelligence Business Analytics Developer Platform (REST API, SDKs) Small Data. Big Data. Huge Data. Industrial Data and Internet of Things
  • 15. Setting the Standard for Operational Intelligence 1 2 3 Tool “Google for the datacenter” 2006-2008 4 4.1 4.2 4.3 Engine “Engine for machinegenerated data” 2009-2011 15 5 Platform “Platform for operational intelligence” 2012
  • 17. Drive Value Across the Enterprise Deliver Operational Intelligence for Everyone Enable faster and easier analytics for broader set of users Simplify management of enterprise Splunk deployments 17 Accelerate development of enterprise apps using Splunk
  • 18. Introducing Splunk 6 Up to 1000x faster over Splunk 5 Powerful analytics anyone can use 18
  • 19. Powerful Analytics Anyone Can Use Pivot Enables non-technical users to build complex reports without learning the search language Data Model Provides more meaningful representation of underlying raw machine data Analytics Store Acceleration technology delivers up to 1000x faster analytics over Splunk 5
  • 20. Easy-to-use Analytics Interface Pivot • Drag-and-drop interface enables any user to analyze data • Build complex queries and reports without learning search language • Click to visualize any chart type; reports dynamically update when fields change POWERFUL ANALYTICS All chart types available in the chart toolbox Save Report to share Time Window Select fields from data model 20
  • 21. Define Relationships in Machine Data Data Model Hierarchical object view of underlying data • Describes how underlying machine data is represented and accessed • Defines meaningful relationships in the data • Enables single authoritative view of underlying raw data Add constraints to filter out events 21 POWERFUL ANALYTICS
  • 22. Deliver Analytics Up to 1000x Faster POWERFUL ANALYTICS High Performance Analytics Store • Transparent acceleration Check to enable acceleration of data model technology • Retrieval speeds up to 1000x faster than previous Splunk versions • Used to accelerate data models - created at the click of a button Time window of data that is accelerated 22
  • 23. The Path to Analytics 1. Explore and Understand 2. 3. Model and Accelerate Analyze and Visualize Data Model Pivot Data Analytics Store 23
  • 24. Empowering Users Across the Enterprise [10/11/12 18:57:04 000000b0 UTC] Raw Data IT Professional • Create and share Data Models • Accelerate Data Models and custom searches with the Analytics Store • Create reports with Pivot Data Model Analytics Store Pivot Developer • Leverage Data Models to abstract data • Leverage Pivot in custom apps 24 Analyst • Create reports using Pivot based on Data Models created by IT
  • 25. Additional Analytics Features Maps Predictive Analysis • Integrated GeoIP map that • Find patterns in data to predict display geographic data and summaries system capacity and resource utilization 25
  • 26. Powering Security Intelligence Splunk Enterprise 6 • Normalization without data reduction • Customized for different data types • Supports converged IT Security and IT Operations data ontologies • Support for fast reporting Example of security data models 26 POWERFUL ANALYTICS
  • 27. Other New Features in Splunk 6 INTUITIVE USER EXPERIENCE SIMPLIFIED MANAGEMENT RICH DEVELOPER ENVIRONMENT Improve users’ productivity enabling instant access to relevant apps and content Deliver simplified and scalable management for enterprise Splunk deployments Rapidly build Splunk apps using standards-based web technologies 27
  • 28. Increased User Productivity INTUITIVE USER EXPERIENCE New Home Screen • New menu system enables rapid navigation to apps, data and content relevant to user • Removes need to open apps in order to explore content • Customizable to different users and roles Search Bar Splunk Apps Add Data Source 28
  • 29. Redesigned Search and Reporting Enhanced Search Experience INTUITIVE USER EXPERIENCE Access Reports and Dashboards • Search and analyze data from a unified interface • Simplified authoring and editing of reports • Instantly navigate to create new visualizations, tables and dashboard panels Search Bar Search Results 29
  • 30. Centralized Cluster Management SIMPLIFIED MANAGEMENT Simplified Cluster Management • Monitor Splunk high availability services for business critical deployments at scale • Automatic search workload and data rebalancing when clusters change • Easier and more transparent app deployment to indexers • Faster recovery from failures Cluster Health Visual Status Splunk Indexes 30
  • 31. Easier Deployment, Configuration SIMPLIFIED MANAGEMENT Forwarder Management • New visual management interface to deploy and monitor thousands of configurations • Track status of roll out and easily track down errors • Monitor deployment activity • Enables management of forwarder configuration Number of forwarders being monitored Number with errors Number that have downloaded a config Information about forwarder 31
  • 32. Powerful Dashboard Customization Enhanced Dashboard Editor Menu to easily customize dashboard without advanced XML • Build interactive dashboards and user workflows without writing Advanced XML code • Easily add custom styling, behavior and visualizations • One-click access to develop in the Splunk web framework 32 RICH DEVELOPER ENVIRONMENT
  • 33. RICH DEVELOPER ENVIRONMENT Familiar Developer Environment Web Framework • Quickly and efficiently build Splunk apps using familiar web technologies • Client-side development with Splunk JavaScript components and JavaScript libraries • Server-side development support with Python and the Django framework Build Splunk Apps Extend and Integrate Splunk Simple XML Web Framework SDKs JavaScript Ruby Java JavaScript C# PHP Python Django REST API 33 Data Models Search Extensibility Modular Inputs
  • 34. Summary SIMPLIFIED MANAGEMENT POWERFUL ANALYTICS Faster and easier analysis and visualizations for business users Easier management of enterprise-scale Splunk deployments RICH DEVELOPER ENVIRONMENT INTUITIVE USER EXPERIENCE Rapidly build Splunk apps using standard web languages and frameworks Powerful productivity features for end users 34

Editor's Notes

  • #4: Splunk now has more than 850 employees worldwide, with headquarters in San Francisco and 14 offices around the world.Since first shipping its software in 2006, Splunk now has over 6,000 customers in 90+ countries. These organizations are using Splunk software to improve service levels, reduce operations costs, mitigate security risks, enable compliance, enhance DevOps collaboration and create new product and service offerings. Please always refer to latest company data found here: http://www.splunk.com/company.
  • #6: Data is growing and embodies new characteristics not found in traditional structured data:Volume, Velocity, Variety, Variability/Veracity.Machine data is one of the fastest, growing, most complex and most valuable segments of big data.All the webservers, applications, network devices – all of the technology infrastructure running an enterprise or organization – generates massive streams of data, in an array of unpredictable formats that are difficult to process and analyze by traditional methods or in a timely manner. Why is this “machine data” valuable? Because it contains a trace - a categorical record - of user behavior, cyber-security risks, application behavior, service levels, fraudulent activity and customer experience.
  • #7: Unlike traditional structured data or multi-dimensional data– for example data stored in a traditional relational database for batch reporting – machine data is non-standard, highly diverse, dynamic and high volume. You will notice that machine data events are also typically time-stamped – it is time-series data. Take the example of purchasing a product on your tablet or smartphone: the purchase transaction fails, you call the call center and then tweet about your experience. All these events are captured - as they occur - in the machine data generated by the different systems supporting these different interactions. Each of the underlying systems can generate millions of machine data events daily. Here we see small excerpts from just some of them.
  • #8: When we look more closely at the data we see that it contains valuable information – customer id, order id, time waiting on hold, twitter id … what was tweeted. What’s important is first of all the ability to actually see across all these disparate data sources, but then to correlate related events across disparate sources, to deliver meaningful insight.
  • #9: If you can correlate and visualize related events across these disparate sources, you can build a picture of activity, behavior and experience. And what if you can do all of this in real-time? You can respond more quickly to events that matter. For example, if an organizations captured the customers twitter ID in their customer profile this correlation would be possible. Where that didn’t exist, they could at least group by demographic with the tweets.You can extrapolate this example to a wide range of use cases – security and fraud, transaction monitoring and analysis, web analytics, IT operations and so on.
  • #10: At Splunk, our mission is to make machine data accessible, usable and valuable to everyone. Andthis overarching mission is what drives our company and product priorities.
  • #13: Here's how using Splunk and your machine data can drive significant benefits for your organization.Search and investigation. Using Splunk, organizations identify and resolve issues up to 70% faster and reduce costly escalations by up to 90%. Splunk is one place to find and fix problems, and investigate incidents across all your IT systems and infrastructure.Proactive monitoring.Monitor IT systems in real time to identify issues, problems and attacks before they impact your customers, services and revenue. Splunk keeps watch of specific patterns, trends and thresholds in your machine data so you don't have to. Trigger notifications in real-time via email or RSS, execute a script to take remedial actions, send an SNMP trap to your system management console or generate a service desk ticket.Operational visibility.See the whole picture, track performance and make better decisions. Visualize usage trends to better plan for capacity; spot SLA infractions, track how you are being measured by the business. Do all of this using your existing machine data without spending millions of dollars instrumenting your IT infrastructure.Real-time business insight. Make better-informed business decisions by understanding trends, patterns and gaining Operational Intelligence from your machine data. See the success of new online services by channel or demographic, reconcile 3rd-party service provider fees against actual use, find your heaviest users and heaviest abusers, and more. Because machine data captures every behavior, the possibilities are game changing. You'll find the lead times to get to this intelligence dramatically less than other solutions - measured in minutes/hours instead of months.
  • #14: Both IT and business professionals can analyze machine data to get real-time visibility and operational intelligence.With our data engine and our customers' machine data, organizations can meaningfully improve their performance in a wide range of areas e.g. meet service levels, reduce costs, mitigate security risks, maintain compliance and gain insights.
  • #16: Splunk Enterprise is the industry leading software for machine data analytics and has been driving innovation and setting the standard for Operational Intelligence since 2006.In the beginning, we were first to introduce the paradigm of ‘search’ to IT – to troubleshoot IT operations and application management issues muchfaster than ever before and to find the proverbial “needle in the haystack”. When asking customers, they often referred to it as “google for the datacenter”.As the product evolved, Splunk 4 - the engine for machine data - introduced enterprise-class features – dashboards and apps, real-time search and alerts, universal collection and indexing, enterprise controls and map-reduce for horizontal scalability on commodity servers.And then in 2012 we introduced Splunk 5 – this release represented the evolution of Splunk as an Enterprise Platform for Operational Intelligence. It introduced breakthrough innovations and platform features that included:  A new reporting architecture and transparent summarization technology delivering dramatically faster reportsA new high availability architecture delivering enterprise-class scale and resilience, even while scaling on commodity servers and storageA robust developer API and SDKs available in mainstream programming languages to enable enterprise developers to leverage Splunk softwareBig data ecosystem integrations that includedSplunk Hadoop Connect, Splunk DB Connect and the Splunk App for HadoopOps
  • #17: So what next? What do organizations need?They need operational intelligence from their data to be accessible, available and usable to a wider group of users in their organizations.
  • #18: Organizations want to drive value from their data across the enterprise. Using Splunk software, organizations have successfully deployed multiple use cases – using their data to run IT better, to secure and audit IT and to drive deeper insights for IT and the business. As the value from the data is recognized and realized, the potential use of operational intelligence in the organization grows and therefore the opportunity exists to drive faster, more powerful analytics across a wider user base, deliver improved ease of use and enable better systems manageability.Let’s look at each of these in turn:Deliver Operational Intelligence that anyone can use – Operational Intelligence is about harnessing key insights from the machine data generated by the technology and devices that organizations rely on. And as organizations understand their data better, many have realized that the best business data is found in machine data.Today this data is highly under-leveraged and they therefore need a data analytics platform that more users can get value from – for example, users outside of core IT, such as data analysts and other lines of business users. Give individual users faster access to their relevant data and content – Provide users with immediate access to data and content relevant to their roles and needs.Simplify management of enterprise Splunk deployments – As the use of Splunk software proliferates across the enterprise, administering Splunk should be made simpler and more visual, improving manageability for the Splunk administrator.Accelerate the development of enterprise apps using Splunk – Every business is unique and so are the solutions they require. Organizations need a solution that allows them to accelerate the development process – remove barriers like custom languages for one platform only. This sets the developer free and enables them to focus on creating solutions for the business – not learn new skills.These are all important requirements. Requirements we have met head on in the latest version of Splunk software.
  • #20: Splunk 6 takes large-scalemachine data analytics to the next level by introducing three breakthrough innovations:Pivot – opens up the power of Splunk search to non-technical users with an easy-to-use drag and drop interface to explore, manipulate and visualize data Data Model – defines meaningful relationships in underlying machine data and making the data more useful to broader base of non-technical usersAnalytics Store – patent pending technology that accelerates data models by delivering extremely high performance data retrieval for analytical operations, up to 1000x faster than Splunk 5Let’s dig into each of these new features in more detail.
  • #21: Many organizations have realized that there is valuable business data to be found in machine data: machine data holds a categorical record of activity and behavior – of customers, users, transactions, applications, devices, sensors, machines. Splunk software enables organizations to gain new insights from this data and a key focus for Splunk 6 is to empower a broader base of users in the organization with this insight – users that extend beyond core IT users.The new Pivot interface enables non-technical and technical users alike to quickly generate sophisticated charts, visualizations and dashboards using simple drag and drop and without learning the Search Processing Language (SPL). Users can access different chart types from the Splunk toolbox to easily visualize their data different ways. The Pivot interface opens up the power of operational intelligence to a broader base of non-technical users. It enables them to rapidly and interactively manipulate, analyze and visualize data, without requiring them to understand the format and semantics of the underlying raw machine data. Queries using the Pivot interface are powered by underlying data models, which are usually designed and implemented by users who understand the format and semantics of their indexed data, and who are familiar with the Splunk Search Processing Language (SPL). Data models are covered in the next slide.Unlike traditional BI visualization tools focused on structured data analytics, the new Pivot interface enables both non-technical and technical users to easily explore, manipulate and visualize machine data. It complements existing BI technologies by providing relevant business insights from a rapidly exploding new class of data. Data from Splunk software can also be leveraged directly using the Splunk API and SDKs and integrated into existing business analytics tools.
  • #22: Data models power the new Pivot interface by defining an abstract model of the underlying machine data and meaningfulrelationships in that data. Data Models are created using the Data Model Builder and are usually designed and implemented by users who understand the format and semantics of their indexed data, and who are familiar with the Splunk Search Processing Language (SPL). They define meaningful relationships and can even include structured data from external relational databases integrated via Splunk DB Connect.Once defined, data models are used and accessed via the Pivot interface to rapidly create visualizations and dashboards without needing to understand the underlying raw data. Data models can also be accelerated by leveraging the Analytics Store – an optimized store for analytical operations covered on the next slide.Unlike data models in the traditional structured world, Splunk Data Models focus on machine data and data mashups between machine data and structured data. Splunk software is founded on the ability to flexibly search and analyze highly diverse machine data employing late-binding or search-time techniques for schematization (“schema-on-the-fly”). And Data Models are no exception. They define relationships in the underlying data, while leaving the raw machine data intact, and map these relationships at search time. They are therefore highly flexible and designed to enable users to rapidly iterate. Security is also a key consideration and data models are fully permissionable in Splunk 6.
  • #23: Data Models are accelerated using the High Performance Analytics Store, new in Splunk 6. The High Performance Analytics Store represents a breakthrough innovation from Splunk that dramatically accelerates analytical operations across massive data sets by up to 1000x over Splunk 5.The Analytics Store contain a separate store of pre-extracted values derived from the underlying Splunk index. This data is organized in columns for rapid retrieval and powers dramatic improvements in the performance of analytical operations. Once created the Analytics Store is used seamlessly by Data Models and in turn the Pivot interface.For users more comfortable with the Splunk Search Processing Language (SPL), The Analytics Store can also be used directly in the search language.The Splunk Analytics Store is different from traditional Columnar databases – it is based on the Splunk lexicon and optimized for data retrieval (versus updates) by the Splunk Data Model or directly from the Splunk Search Processing Language. With the Analytics Store, Splunk Enterprise now uniquely optimizes data retrieval for both rare term searches and now analytical operations all in the same software platform.The new Pivot interface, combined with Data Models and the Analytics Store makes it dramatically easier for non-technical users and technical users alike to analyze and visualize data in Splunk and represent an important step towards Splunk’s mission of making machine data accessible, usable and valuable to everyone.
  • #25: How does theAnalytics Store, Data Model and Pivot benefit users across the enterprise?Lets start with the IT Professional – this includes the Splunk Administrator or an advanced Splunk user that is familiar with SPL.Using Splunk 6 they can:Create data modelsShare data models with other users – delivering a consistent view of the dataAccelerate data models using the Analytics StoreCreate reports using Pivot (although being power users, they may prefer using SPL directly!)Next we have the enterprise developer.Using Splunk 6 they can:Leverage data models built by IT, making searches more portable (using common Data Models ensures predictability of results)Leverage the Pivot interface in custom enterprise appsFinally, there are additional users that can now benefit – for example, the business or data analyst. Using Splunk 6 they can:Create reports, dashboards, charts and other visualizations using the Pivot interface and based on data models that provide an abstracted view of the raw data. Splunk 6 is not meant to replace existing BI and Business Analytics tools, but it does provide new visibility, insights and intelligence from operational data that can be used by business analysts to augment these tools. Data from Splunk software can also be leveraged directly using the Splunk API and SDKs and integrated into existing business analytics tools. For example, the recently announced Pentaho Business Analytics for Splunk® Enterprise (http://apps.splunk.com/app/1554), enables business users to utilize Pentaho to rapidly visualize and gain additional insights from Splunk’s machine data platform using existing in-house skills.
  • #26: We have already covered the Analytics Store, Data Model and Pivot – all significant new features in Splunk 6. But that’s not all – with this release we are also introducing Maps and Predictive Analytics.MapsNative Splunk Maps enables users to display geographic data and summaries on maps directly within Splunk software, without relying on an external mapping object such as Google MapsBenefits of native mapping functionality include not requiring an internet connection in order to render location information, configurability via Simple XML and integration to PDF printing instead of requiring complex Advanced XML, and integrated GeoIP translationPredictive AnalysisThe Predict command uses historical data as a baseline to forecast future patterns, thresholds and tolerancesBenefits include the ability to identify the future needs of critical system resources, no prior knowledge in predictive modeling algorithms required to use this functionality, and the ability to easily interpret and customize the resultsExamples of using predictive analysis with data in Splunk software include:Determining future hardware requirements for virtual environments and forecasting energy consumptionEnhancing root cause analysis to detect abnormal patterns in events and prevent security attacksEnhancing monitoring of key components to detect system failures and prevent outages before they occur
  • #28: A core focus for Splunk 6 is to make analytics in Splunk software faster, easier and more accessible to a broader base of users beyond core IT. But we didn’t stop there. In addition to powerful new analytics features, Splunk 6 also delivers: A more intuitive user experience – all-new user experience that delivers instant access to apps and content tailored to the individual userSimplified management– new visual management capabilities to simplify management of enterprise Splunk deploymentsRich developer environment – new web framework that empowers developers to integrate Splunk capabilities into enterprise applications using standard programming languagesLet’s dive into each of these in more detail.
  • #29: When first using Splunk 6, the very first thing users will notice is a new home screen. The new home screen is designed to deliver a cleaner, more useful and meaningful experience that enables rapid navigation to data and content relevant to them.Before Splunk 6, users had to find their Splunk App, wait for it to load and then scroll the menus to find a specific dashboard. Now in Splunk 6, users just need to select the menu item from the new home screen and in seconds have access to the data and Apps relevant to them.The new home screen:Exposes functionality – especially helpful for new or novice usersIs easier to navigate to the most common tasksAllows users to search any Splunk App from the landing pageThe home screen is also easily to customize, so that any user now has immediate access to the data relevant to them and the information they need.
  • #30: Splunk 6 delivers an altogether more intuitive and fluid, interactive search experience that both seasoned and new Splunk users will love.The Enhanced Search Experience in Splunk 6 delivers the ability to search and report from a single interface, without jumping across different screens. Prior to Splunk 6, users had to navigate across multiple screens to create a search, save the report, view the report and then, if required, edit the report. Now they can create, save, view and edit reports through a single interface.The new user experience also brings together a collection of UI enhancements designed to improve the usability of the search interface and to enable simpler report authoring and editing. This includes a new field exploration experience and new navigation to build visualizations, tables, searches and dashboard panels from a single UI.Existing Splunk Apps will work with Splunk 6 and can also be modified to fully leverage the new Splunk 6 functionality to package prebuilt reports.
  • #31: Splunk 5 introduced Index Replication to provide data resiliency while using commodity servers and storage. In Splunk 6, we’ve made administering mission-critical Splunk deployments easier with the new Simplified Cluster Management.This provides a centralized dashboard giving IT admins a global view of their critical Splunk infrastructure, including:What is the replication status?What is the health of the data?Is the data searchable?Is the data available?Simplified Cluster Management delivers quicker recovery from failures using new performance optimizations and easier management of Splunk Apps in a distributed clustered environment – no longer does a Splunk administrator need to visit every clusternode to deploy an app.With Splunk 6, it’s now easier to protect your organization’s valuable machine data.
  • #32: Along with Simplified Cluster Management, Forwarder Management supports the increasing number of customers deploying and managing very large Splunk installations spanning thousands of servers and multiple geographies.  As Splunk deployments become more business critical, ensuring systems health and performance becomes a key priority. Prior to Splunk 6, configuring forwarders was complex and required updating deployment server config files. The new Splunk 6 Forwarder Management provides:A new visual management interface to deploy and monitor thousands of configurationsThe ability to track the status of rollouts and track down errorsAllows management of Splunk Forwarder configuration via the UI
  • #33: With Splunk 5 we released powerful new developer features, including the REST API and SDKs in Java, JavaScript and Python. This enabled developers to develop custom enterprise applications that leveraged Splunk software.Splunk 6 introduces two new features that empower enterprise developers further in rapidly building innovative apps. The first is the Enhanced Dashboard Editor that provides the ability to add custom styling, behavior and visualizations without the need for write Advanced XML. Prior to Splunk 6, users had to write Advanced XML to manipulate dashboards, such as adding a Time Range Picker, additional panels, etc. Now this can all be driven visually though the new enhanced Dashboard Editor.Developers can also easily “escape” to HTML for more powerful customizations and integration that leverages the new Splunk Web Framework (next slide).
  • #34: Splunk 6 enables developers looking for more advanced functionality and capabilities to now build Splunk Apps using popular, standards-based web technologies, such as JavaScript and Django.Building a Splunk App now looks and feels like building any modern web application, making Splunk development accessible to millions of professional developers around the world. The new Splunk Web Framework enables developers to quickly create Splunk Apps by using the modern web programming paradigm including pre-built components, styles, templates, and reusable samples as well as supporting the development of custom logic, interactions, components, and UI. Developers can choose to program their Splunk App using Simple XML,JavaScript or Django (or any combination thereof).
  • #35: Splunk 6 is our most advanced version of Splunk software ever – the industry-leading machine data platform.Powerful Analytics:Splunk Enterprise 6 takes large-scale machine data analytics to the next level by introducing three breakthrough innovations:Pivot – opens up the power of analytics to non-technical users with an easy-to-use drag and drop interface to explore, manipulate and visualize data Data Model – defines meaningful relationships in underlying machine data and makes this data more useful to a broader base of users, in particular non-technical usersAnalytics Store – patent-pending technology that accelerates data models by delivering extremely high performance data retrieval for analytical processing, up to 1000x faster than Splunk Enterprise 5 The new Pivot interface, combined with Data Models and Analytics Store makes it dramatically easier for non-technical users and technical users alike to analyze and visualize data in Splunk. Now more users than ever are empowered by Splunk software to get insights from their machine data.  Intuitive User Experience:Splunk Enterprise 6 includes powerful productivity features for users with a more intuitive user experience: The new Home Experience – gives users instant access to the data, apps and content they care about The Enhanced Search Experience – brings search and reporting together– so users can author rich – dynamic reports - build visualizations – tables – and custom searches – faster than ever beforeSimplified ManagementWe’ve made Splunk Enterprise 6 easier to deploy, configure and manage – even as customers expand their Splunk Enterprise deployments to the multi-terabyte scaleSimplified Cluster Management – deliver easier management of mission-critical Splunk software deployments providing everything the Splunk admin needs to monitor high availability on a centralized dashboardForwarder Management – support big data scale with easy configuration and management of thousands of forwarders across multiple geographies Rich Developer EnvironmentAnd now Splunk Enterprise 6 provides a more powerful developer environment with the integrated Web Framework. Developers can build custom Splunk Apps, customize dashboards, or add advanced functionality - using standard web technologies, such as JavaScript and Django.Splunk 6 represents a significant milestone in our mission to make machine data accessible, usable and valuable by everyone. Find out more at www.splunk.com/6