This document discusses building an intranet from the bottom up rather than the traditional top-down approach. It advocates starting simply with personal collaboration tools like OneDrive and building out ad hoc collaboration sites before establishing departmental sites and a centralized landing page. This bending of the value curve allows for quick wins that generate momentum. The document provides an example of an oil and gas company that takes this approach, first promoting safety and providing reports before upgrading their unstable SharePoint farm. It emphasizes an iterative process of defining vision, mapping to value, working solutions, evaluating and adapting as the intranet is developed incrementally from the ground up.