The document discusses three important things for IT leaders to know about SQL Server: database performance and speed matter; backups and disaster recovery plans are not all equal; and high availability/disaster recovery (HA/DR) tools provide proactive disaster protection. It provides tips on optimizing database performance through query tuning instead of hardware upgrades. It explains the importance of backing up transaction logs and having comprehensive disaster recovery plans, including solutions like AlwaysOn availability groups. The document promotes the services of SQLWatchmen for database diagnostics, tuning, disaster planning and recovery support.