Sri Lanka Tourism
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Sri Lanka is a South Asian island country located in the Indian Ocean with a population of 20 million. It has a diverse landscape including beaches, forests, wildlife, and historical sites. Tourism is a major industry, attracting over 2 million visitors in 2016 and contributing $3 billion to GDP. The government aims to further develop tourism through improving infrastructure, promoting cultural and nature-based activities, and establishing tourism zones. Sri Lanka offers memorable experiences including beaches, tea production, Ayurvedic wellness, festivals, diving, and glimpses of its ancient civilizations.
Sri Lanka Tourism
- 1. Ayubowan!May you be blessed with a long life!
- 2. Country Profile • Located in the southern tip of the Indian Ocean. • Colombo is the Commercial Capital and the largest city. • Size of the Island is about 65,610 sqkm. • Multi ethnic and Multi religious country. • Population is around 20Million and the density is 309 sq km. • GDP is $233 Billion and the Per capita PPP is $11,069. • With nearly 1600 km of palm fringed Coastline. Profile of Sri Lanka
- 3. Vision of Sri Lanka “To be recognised as the desired destination for memorable, authentic and diverse experiences.”
- 4. Mind Blowing Blue Waters! Mighty Elephants ! Majestic past! Ceylon tea !Greatest Adventure ! Feel the Ecstasy! Why Sri Lanka? Undying Heritage !
- 5. Tourism Sri Lanka • Attracted 2million tourists in 2016 and recording 14% year on year growth. • 3billion US$ was contributed towards GDP in 2015 and estimated 3.6 billion US$ in 2016. • The Nation Brand of Sri Lanka recorded 9% growth in 2016 with a brand value of 74US$ Billion in 2016. 855,975 1,005,605 1,274,593 1,527,153 1,798,380 2,200,000 2,600,000 3,100,000 3,800,000 4,500,000 - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 2011 2012 2013 2014 2015 2016 (Est) 2017 (Est) 2018 (Est) 2019 (Est) 2020 (Est) Growth of Tourist Arrivals 2011 - 2020
- 6. Golden beaches washed with aquamarine waves and eternal sunshine…
- 7. • Sri Lanka is the ideal destination for beach bums worldwide. • With nearly 1600 km of palm fringed Coastline. • Perfect for surfing, windsurfing, Kite Surfing, kayaking, yachting, water skiing, scuba diving. • Arugam Bay, the Surfing Capital of the Asia. • Unawatuna, the Best Beach of the world. • Best swimming and snorkelling locations around Nilaveli, Trinco and Passikudah. • The ocean of Sri Lanka is home to mighty blue whales, sperm whales and dolphins. • Best diving experiences with underwater wonderlands and ancient ship wrecks. • Beach volleyball is popular among western travellers.
- 8. Enter a time when men tamed the rocks, filled oceans & built cities in the sky…
- 9. Sri Lanka expands it’s history over 3000 years. • UNESCO is declared six archaeological World Heritage Sites. • Ancient monuments and temples in the ruined cities of Anuradhapura and Polonnaruwa. • Cave temple of Dambulla and Seegiriya Rock Fortrus built in 3rd Century BC. • Dalada Maligawa which houses the sacred tooth relic of Lord Buddha. • Dutch Fort at Galle, the best preserved in Asia.
- 10. A wild and untamed Sri Lanka filled with natural wonders!
- 11. Nearly 16% of the animals and 23% of plants that are found are endemic to the country. Birds are the glory of the Sri Lankan wildlife. The highest amphibian species density in the world with a high concentration in the Sinharaja rainforest, designated as a UNESCO World Heritage Site. 13% of Sri Lanka conserved as national parks, reserves, sanctuaries and jungle corridors. A safari in one of the 14 national wildlife parks offers the chance to see some of Sri Lanka’s 91 mammals (16 endemic) Sri Lanka, One of 34 world biodiversity hot spots.
- 12. Rejuvenate with Sri Lankan Ayurveda….
- 13. • The country’s traditional healing system, Ayurveda has been perfected over more than five thousand years. • Meditation plays a large role in maintaining a perfect mental health. • Sri Lanka has always been a place that refreshes mind, body and wellness. • This is the oldest and most holistic medical system available in the world.
- 15. • A legacy of colourful festivals relating to Buddhist, Hindu, Muslim and Christian religions. • Sri Lanka’s most tourist-oriented festival is the Kandy Esala Perahera. • Pilgrimage season to 2200m mountain “Adam’s Peak”, venerated by all Religions.
- 16. Essence of Sri Lanka !
- 17. • Ceylon tea, was recognised as the best ethically produced tea in the world. • Ceylon Tea Board established in 1867, celebrates it’s 150th Anniversary in 2017. • The cultivation of many types of rice, spices, vegetables and fruit ensures that Sri Lanka enjoys a varied and delicious cuisine. • The widest variety of precious stones among the world’s gem producing countries. • Sri Lankan cinnamon is one of the best choice of the traveller.
- 18. Hotels & Accommodations • Star Class Tourist Hotels • Bungalows • Boutique Hotels • Boutique villas • Guest Houses • Heritage bungalows • Home Stay Units • Jungle cabins • Tree-houses • Eco-lodges • Camping Huts • Luxury Apartments
- 19. Presence of international hotel chains
- 20. POLICY FRAMEWORK TO SUPPORT INVESTORS AND TRADE • Elimination of various tax regimes introduced by provincial councils. • Unifying the regulatory environment. • Removing taxes on the branded products, thereby creating opportunities to promote shopping and entertainment. • Duty Relief on for Water Sports Equipment. • Registration of Yacht & Yacht services. • Simplifying the investment approval process by setting up of a “One Stop Shop” for tourism related investments. • Streamlining the process of alienating government land for tourism development projects. • Proposed Tourism Zone development (Eastern region (Trincomalee, Batticalloa, Chilaw, Kalpitiya) and Eco Tourism Triangle (Ella Badulla Monaragala). • Promotion of Cultural Tourism, Medical & Education Tourism and Water Sports. • Efficiently and effectively connectivity with Domestic Air Services. • Encourage to establishment of Tourism Training, Entertainment, Research, New Product Development.
- 21. Endorsements 2017 • Where to Go in 2017, The 20 destinations that will be especially hot this year | Bloomberg. • Galle, Sri Lanka, top winter trips of 2017 for the warm weather | National Geographic Travel. • Best Places to Travel in 2017 | The Rough Guide, UK. • The 10 Hottest Travel Destinations of 2017 | Vogue, UK. • Sri Lanka, The most fashionable place to travel |Vogue, Paris.
- 22. Future Prospects
- 23. Proposed Project
- 24. Proposed Project
- 25. Hon. John Amaratunga (MP) Ministry Of Tourism Development And Christian Religious Affairs Hon. Ranil Wickremesinghe The Prime Minister of the Democratic Socialist Republic of Sri Lanka His Excellency Maithripala Sirisena The President of the Democratic Socialist Republic of Sri Lanka
- 26. Wechat www.chambertourism.lk [email protected] +94 77 7 87 64 61 +94 77 1 97 80 00 +94 11 4 37 83 22 Facebook.com/Mohamed jaufer More Information Please Contacts: Prepared by : Sri Lanka Tourism Development Authority Presented by: A.M.Jaufer President Chamber of Tourism Industry - Sri Lanka