The Mid is a new media publication founded by Vinit Bharara, cofounder of Quidsi, targeting Gen Xers. It focuses on parenting, family, relationships, and work. The Mid uses a microservices architecture with containers running on CoreOS, including services for the frontend (Rendr, Butler), backend (Monsoon), and container orchestration (fleetd). Challenges include immaturity of some technologies and third party services, but mitigations include improving documentation, monitoring, and building alternatives in-house. The future aims to improve performance, allow multi-site control, and use data to better engage users.