SlideShare a Scribd company logo
0 to startup
Partners
Paying Clients
EUR 280K
Team of 6
Last surviving
maintainer of a
PHP4 app in 2070
“CEOs always act on leading indicators
of good news, but only act on lagging
indicators of bad news.”
https://medium.com/software-is-eating-the-world/
andy-37e10d4780bc#.c66t5kjj9
- Andy Grove
doin' it
2 kids and a
mortgage?
Phase 1:
consulting
8 months
product idea + co-founder
EUR 25K loan
(buffer)
Financing
Child benefits
25% reduction
in income
Work
Savings
Brainstorming
Prototyping
Prototyping
“Starting a new company” by Jānis Kiršteins from Notakey at Start-up focused 50th DevClub.lv
You will need
some luck…
…and a team
Luck + team =
community
Always pay it forward and never
forget to pay it back. It’s how you
got here and it defines where you’re
going…
- @briansolis
Phase 2:
validation
6 months
accelerators -> product ->
1st client
Remaining
buffer
Financing
Credit cards
45% reduction
in income
Accelerators
“A ‘startup’ is a company that is
confused about three things: (1.) What
its product is. (2.) Who its customers
are. (3.) How to make money.”
– Dave McClure, 500Startups
Apply to
everything
Cold-call
everyone
“Starting a new company” by Jānis Kiršteins from Notakey at Start-up focused 50th DevClub.lv
0
10
20
30
40
'000 EUR
10K cash
25K 

"on-paper" 

value
5%
95%
3 MONTHS
5% EQUITY
“Starting a new company” by Jānis Kiršteins from Notakey at Start-up focused 50th DevClub.lv
0
5
10
15
20
'000 EUR
20K cash
NO EQUITY
+ LIVING EXPENSES
2 MONTHS
Prototype = demo
Product = details
EUR 50K
EUR 50K
EUR 50K
Digital signatures and logistics
2FA (API, VPN, Win, PAM) Federated ID
Prototype = demo
Product = details
Company = engine
Phase 3
It’s a
moonshot

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