Startup Metrics (Ignite Velocity)

Jun 23, 2008145 likes57,668 views

Dave McClure

Startup Metrics for Pirates / Startup Metrics 101, presented at Ignite / Velocity Conference (June 2008)

This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.

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In this presentation you will find information about importance of Key Performance Indicators (KPI's) for subscription-based (SaaS) Internet startups. The full list of metrics mentioned in the presentation, exact formulas, and examles you can find at http://datmachine.co/saas_metrics. If you have any questions, don't be shy to drop me a line on my email: efremov(at)datmachine.co.

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Performance Marketing - Strategy, Channels & MetricsVaishali Singh

Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below. (Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564) Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to. The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter. To deck covers - The Marketing funnel & How most marketing teams are structured today. - Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics - Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.

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Startup Metrics 4 Pirates (Brazil, April 2011)Dave McClure

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Sunpride digital marketing presentationIgen D

Sunpride Digital Marketing is an experienced digital marketing agency that proposes growth hacking solutions for Sunpride. Their team includes a director with over 15 years experience in web development, e-commerce, and digital marketing. They propose building brand awareness through content marketing, search engine optimization, social media engagement, and paid advertising. Their strategy focuses on attracting targeted audiences and driving interest through decision with tactics like search engine marketing, social media marketing, and community engagement programs. They provide samples of inbound content and social media schedules to demonstrate how their solutions follow an inbound concept.

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This document discusses metrics for early-stage startups. It notes that early-stage metrics are different than later-stage metrics because the product may not be ready or have enough usable data. It recommends focusing on customer acquisition, activation, retention, referral, and revenue using cohorts to segment users. Metrics should validate customer feedback and internal assumptions. The document provides examples for a mobile app and emphasizes understanding customer intent through interviews over relying solely on metrics.

What is digital marketing Othmane Targhi

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Startupmetrics101aarrrTodd Lewis

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Metrics - Hands OnThanos Polychronakis

This document discusses metrics for product marketing and management. It introduces the AARRR framework for understanding the customer lifecycle, which stands for Acquisition, Activation, Retention, Referral, and Revenue. Each step of the lifecycle is defined. The document also provides examples of conversion metrics and percentages at different stages, and discusses qualitative and quantitative measurement approaches. It emphasizes testing marketing channels and features to improve conversion rates.

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