First Belgium digital broker
Seraphin simplifies all your insurances
Problems
Hard to compare contracts
Hard to understand the large differences in
coverage / prices
Hard to distinguish necessary / unnecessary
insurances
2
Solution
Discover in 3
minutes the
insurance you
really need
Buy your
insurance
directly from
your sofa
Keep an eye on
your
insurances,
anytime,
anywhere
Declare your
claims easily,
Seraphin does
the rest
Seraphin, the first digital broker that lets you…
3
Product
Insurance cover overview - Gap definition - Buy insurance directly
4
MARKET VALIDATION
35% are ready to
buy insurance
online
5
Source: Assuralia, 2014
75% are
WILLING to have
insurance online
access
68% are ready to
declare a claim
online
Target Insurance market (non -life)
€12B
€120B
€1B
€12B
Belgium
France
Acquisition &
brokerage
Yearly  figures
6
Revenue model
• Seraphin revenues are commissions
paid by insurance companies (=> no
extra cost vs. other channels)
• Recurring revenues, with breakeven
@2000 customers
• Moins 1% of French + Belgium market
= €50M revenue
Intermediation Insurance €5B/yr.
Seraphin France  +  Belgique
<1%  
marché  =  
50M€/an
7
Traction and validation/roadmap
• Seraphin SA registered and active as a
broker
• 16 insurers trusts Seraphin: a few of them
are initiating real-time technical
integration with Seraphin web platform
• Seraphin is supported by Innoviris in its
development
Source:  ASSURALIA
8
Market adoption
• The start-up has started in Belgium a protected market dominated by
the brokerage <> 60% of the market
• The start-up will be scaled-up in France and in other neighbour
countries, if conditions permit.
9
Competition - sales
Online
Offline
Single  
company
Multiple  
companies
Traditionnal
physical brokers
10
Online competition
Seraphin
Customer  assistance
1.  Inform 3.  Buy
4.  Consult  &  
manage
6.  Claim  
process
2.  Sorting
Comparator
Transactional  comparator
Seraphin  Online  broker
5.  Be  
covered
1.  Inform 3.  Buy2.  Compare
Digital  Market as  is
Seraphin
50  en  Europe
3  principaux  
en  Europe
11
Analyse SWOT
Seraphin
• Team
• MVP
• First  fundraising
• Insurance inertia
• Slow  take off
• Complexe  regulation
• First  mover advantage
• Large  market
Xavier  Lombard
CEO,  48  years
He  has  started
and  run Verdesis
2002-­2013  
Jacques  Galloy
Administrator,  45  
years.  Business  
Ange.
Ex  CFO  of  EVS
Vincent  Becker
Drector Risk
Management
He  has  28  years
of  experince in  
Risk
Management.  
Henri  Villebrun
Administrator,  46  
years.
20  years of  
Insurance,  digital  
transformation  with
Proximus
Tanguy  Bocquet
Director of  
Developement,  
25  years.  Digital  
Native,  
experience with
ING,  Canal+,  
U.N.
Benoit-­Marie  
Flach
Shareholder,  27  
years.  
Digital  
transformation  of  
insurance –
expert  in  UX
The team
Thomas  
Vanderstraeten
Director
Technology,  27  
years.
Ex  Bain  &  Co.  
consultant,  
specialized in  
financial services  
digitalization
12
Investment and use of funds
• 650.000€  has  been  raised  amongst  the  funders  in  cash  and  
kind.  
• Subside  in  process 220k€
• Seraphin  is  raising  1,5M€  up  to  2,5M€
• Coding 300k€
• Cost  of  Acquisition  Customers 400k€
• Development  in  France 1.000k€

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Startup Pitch Battle Seraphin - FinTech Belgium Summit 2016

  • 1. First Belgium digital broker Seraphin simplifies all your insurances
  • 2. Problems Hard to compare contracts Hard to understand the large differences in coverage / prices Hard to distinguish necessary / unnecessary insurances 2
  • 3. Solution Discover in 3 minutes the insurance you really need Buy your insurance directly from your sofa Keep an eye on your insurances, anytime, anywhere Declare your claims easily, Seraphin does the rest Seraphin, the first digital broker that lets you… 3
  • 4. Product Insurance cover overview - Gap definition - Buy insurance directly 4
  • 5. MARKET VALIDATION 35% are ready to buy insurance online 5 Source: Assuralia, 2014 75% are WILLING to have insurance online access 68% are ready to declare a claim online
  • 6. Target Insurance market (non -life) €12B €120B €1B €12B Belgium France Acquisition & brokerage Yearly  figures 6
  • 7. Revenue model • Seraphin revenues are commissions paid by insurance companies (=> no extra cost vs. other channels) • Recurring revenues, with breakeven @2000 customers • Moins 1% of French + Belgium market = €50M revenue Intermediation Insurance €5B/yr. Seraphin France  +  Belgique <1%   marché  =   50M€/an 7
  • 8. Traction and validation/roadmap • Seraphin SA registered and active as a broker • 16 insurers trusts Seraphin: a few of them are initiating real-time technical integration with Seraphin web platform • Seraphin is supported by Innoviris in its development Source:  ASSURALIA 8
  • 9. Market adoption • The start-up has started in Belgium a protected market dominated by the brokerage <> 60% of the market • The start-up will be scaled-up in France and in other neighbour countries, if conditions permit. 9
  • 10. Competition - sales Online Offline Single   company Multiple   companies Traditionnal physical brokers 10
  • 11. Online competition Seraphin Customer  assistance 1.  Inform 3.  Buy 4.  Consult  &   manage 6.  Claim   process 2.  Sorting Comparator Transactional  comparator Seraphin  Online  broker 5.  Be   covered 1.  Inform 3.  Buy2.  Compare Digital  Market as  is Seraphin 50  en  Europe 3  principaux   en  Europe 11
  • 12. Analyse SWOT Seraphin • Team • MVP • First  fundraising • Insurance inertia • Slow  take off • Complexe  regulation • First  mover advantage • Large  market
  • 13. Xavier  Lombard CEO,  48  years He  has  started and  run Verdesis 2002-­2013   Jacques  Galloy Administrator,  45   years.  Business   Ange. Ex  CFO  of  EVS Vincent  Becker Drector Risk Management He  has  28  years of  experince in   Risk Management.   Henri  Villebrun Administrator,  46   years. 20  years of   Insurance,  digital   transformation  with Proximus Tanguy  Bocquet Director of   Developement,   25  years.  Digital   Native,   experience with ING,  Canal+,   U.N. Benoit-­Marie   Flach Shareholder,  27   years.   Digital   transformation  of   insurance – expert  in  UX The team Thomas   Vanderstraeten Director Technology,  27   years. Ex  Bain  &  Co.   consultant,   specialized in   financial services   digitalization 12
  • 14. Investment and use of funds • 650.000€  has  been  raised  amongst  the  funders  in  cash  and   kind.   • Subside  in  process 220k€ • Seraphin  is  raising  1,5M€  up  to  2,5M€ • Coding 300k€ • Cost  of  Acquisition  Customers 400k€ • Development  in  France 1.000k€