Steal My Girl by One Direction - Analysis
- 1. Steal My Girl by One Direction Use of Camera -long shots to show people on mass -necessary to see faces in pop genre because it’s what sells them as artists -variety of different shots (close-ups and medium shots) to create their individual and group identity -very rare that there’s no band members in the frame -individual shots play to the individual fan bases for example by naming them at the beginning of the video with the fan identity Pace and Rhythm of Editing -beginning = continuity -rest of video = montage -both fast and slow paced to fit in with each section of the song -montage edit makes it unrealistic and therefore connotes an idealised world Genre Ingredients -pop videos are commonly abstract now so adheres to the stereotype of pop music videos -contains the artist performing which is a common stereotype of the pop genre -personalities are showing through which are a key part of selling the band because they are ‘love interests’ -use of camera creates the mood which they hope for the artist to be viewed in Audience and Text -audience are having fun because the artist are having fun within the video itself -close-ups create a connection between the artist and the audience because the audience can feel as though they are actually there Type of Video -abstract -disjuncture Video and Lyrics -doesn’t really fit the lyrics because if you were really trying to ‘steal my girl’ you wouldn’t be at a carnival type event -promotes the band rather than the song because it fits in with the stereotype of them as individuals