Stop Creating Awesome UX (Make awesome users instead)

The document advocates shifting the focus of user experience design from creating great user interfaces to empowering users and helping them achieve their goals. It argues that users are motivated by succeeding in their larger contexts rather than mastering individual products. The document suggests product teams should understand users' real needs and priorities, which may have more to do with challenges like getting a loan approved than interface design details. The goal should be giving users "superhero powers" to succeed rather than creating superhero apps.