Stop social terug in social media! Employee Advocacy

This document discusses 7 buzzwords related to social media and employee advocacy: 1) social media, 2) engagement, 3) reach, 4) authenticity, 5) influencers, 6) inhakers, and 7) employee advocacy. It provides background on each term and suggests a 7 step approach for companies to empower employees to engage on social media in a way that builds personal relationships, reaches the right audiences, engages employees, and strengthens company culture. The approach includes identifying relevant topics, selecting appropriate employees for social roles, helping employees with training and tools, recognizing successes, and measuring both online and offline results.