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1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved.
SV Cloud Meetup
James Watters
VP of Product, Cloud Foundry &
Pivotal CF
2© Copyright 2014 Pivotal. All rights reserved.
WHY?
3© Copyright 2014 Pivotal. All rights reserved.
“Software is Eating the World”
4© Copyright 2014 Pivotal. All rights reserved.
Empowering Smaller Agile Teams
Paul Graham
Value of YC
startups: $13.7B
YC Strategy:
Give an agile team of four
developers coaching and
minimal funding
5© Copyright 2014 Pivotal. All rights reserved.
Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$3.5B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$26B valuation
Tesla--Automotive
6© Copyright 2014 Pivotal. All rights reserved.
This Generation of Developers Have New
Values
Ÿ  Agile teams and rapid iteration
Ÿ  Continuous delivery, no planned
downtime
Ÿ  Horizontally scalability (data and app)
Ÿ  Micro-Services, standardized service
binding and discovery
Ÿ  First class Mobile support
Ÿ  Deep user analytics
7© Copyright 2014 Pivotal. All rights reserved.
Is Your Enterprise Ready?
8© Copyright 2014 Pivotal. All rights reserved.
Apps
Services
ID/Teams
Policy Zones
PCF Simplifies
9© Copyright 2014 Pivotal. All rights reserved.
Cloud Independent Software Delivery
Simple, Developer Friendly
Commands and API
•  CF Push [Appfile]
•  CF Push [Docker]
•  CF Push [.NET]
•  Or IDE based control,
Eclipse, STS, Intellij,etc.
Operational Benefits for
Every Application
•  Instant Dynamic Routing
•  Streaming Logging Agg
•  ID/team/RBAC/Policy
•  Application performance
management
•  Auto-scaling, scheduling
•  Four layers of built-in
Availability and health
management
Built-in and Ecosystem
Services
•  MySQL HA
•  Redis
•  Rabbit MQ
•  HAWQ Analytics
•  Elastic Pivotal HD
•  Elastic Search
•  Mobile Back End
•  Jenkins
•  Cassandra
Deploy, Operate Update, Scale Platform on Any IaaS
10© Copyright 2014 Pivotal. All rights reserved.
Productivity on Any IaaS
11© Copyright 2014 Pivotal. All rights reserved.
Industry Voting:
Cloud Foundry is the
standard in PaaS
12© Copyright 2014 Pivotal. All rights reserved.
Cloud Foundry Foundation: Industry Standard
Platinum
$500k / year
Gold
$100k / year
Silver
$5-30K / year
DataStax
Fidelity
Mongo
Piston Cloud
CloudCredo
BlueBox
Docker
Stark & Wayne
Anynines
AppDirect
AppDynamics
CloudFlare
13© Copyright 2014 Pivotal. All rights reserved.
Google Cloud and CF Share a Vision
Ÿ  Fully managed serving stack
Ÿ  Run App files or Dockerfiles
Ÿ  OS management, logging and
monitoring
Ÿ  Declarative deployments,
provisioning and health
checking
Ÿ  Raw infrastructure
14© Copyright 2014 Pivotal. All rights reserved.
Jonathan Rosenberg
CTO & VP, Collaboration
“PaaS is the operating system for
the cloud. As the set of APIs and
services for PaaS's grow, the choice
of PaaS becomes more crucial as the
costs of porting go up. This is one of
the benefits of open source PaaS
offerings like Cloud Foundry.”
15© Copyright 2014 Pivotal. All rights reserved.
IBM Bets $1B On Cloud Foundry
16© Copyright 2014 Pivotal. All rights reserved.
Warner Music on CF: Stunning Results
Warner Software Factory Platform
Ÿ New applications and major updates
–  Before: 6 months, team of 10 developers
–  After: 6 weeks, same team
–  Speed/Agility: 400% faster on new
platform
–  HR Hard Savings: $1.1M per application
update delivered
17© Copyright 2014 Pivotal. All rights reserved.
“Cloud Foundry Saves us
50%+ of development team
time”
18© Copyright 2014 Pivotal. All rights reserved.
IaaS without PaaS capabilities
becoming a dying breed
In 2014... IaaS providers with no
PaaS services…and no
ecosystem of developers will go
the way of the dodo bird
The single most powerful thing
you can do this year is to enable
your developers with a fast and
flexible PaaS.
Cloud Foundry fits the bill nicely,
and the ease of deployment is the
same whether you're deploying a
Node.js prototype or a Java project
with scads of external services.
19© Copyright 2014 Pivotal. All rights reserved.
1 Billion Page Views A Day Powered by Cloud Foundry
20© Copyright 2014 Pivotal. All rights reserved.
AT&T Joint R&D Yielding Results
https://www.youtube.com/watch?v=LHIEQB0C4Ko
21© Copyright 2014 Pivotal. All rights reserved.
Key Technical Trends
22© Copyright 2014 Pivotal. All rights reserved.
•  Container based cloud systems
•  Declarative systems; Apps and Data?
•  IaaS API integrated
•  /Detect ; /Compile (Buildpacks)
Key Technical Trend Highlights
Result: Joining CF Foundation to innovate together…
23© Copyright 2014 Pivotal. All rights reserved.
•  API Gateway (Apigee like features)
•  Integrated APM (building into ent edition)
•  Non HTTP ‘routing’
Cloud Foundry Gaps
Result: Joining CF Foundation to innovate together…

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SV Cloud Meetup

  • 1. 1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved. SV Cloud Meetup James Watters VP of Product, Cloud Foundry & Pivotal CF
  • 2. 2© Copyright 2014 Pivotal. All rights reserved. WHY?
  • 3. 3© Copyright 2014 Pivotal. All rights reserved. “Software is Eating the World”
  • 4. 4© Copyright 2014 Pivotal. All rights reserved. Empowering Smaller Agile Teams Paul Graham Value of YC startups: $13.7B YC Strategy: Give an agile team of four developers coaching and minimal funding
  • 5. 5© Copyright 2014 Pivotal. All rights reserved. Software is Changing Industries $3.5B valuation Financial Services $3.5B valuation Travel & Hospitality $3.5B valuation Transportation $3.2B Acquisition by Google Home Automation $20B valuation Entertainment $26B valuation Tesla--Automotive
  • 6. 6© Copyright 2014 Pivotal. All rights reserved. This Generation of Developers Have New Values Ÿ  Agile teams and rapid iteration Ÿ  Continuous delivery, no planned downtime Ÿ  Horizontally scalability (data and app) Ÿ  Micro-Services, standardized service binding and discovery Ÿ  First class Mobile support Ÿ  Deep user analytics
  • 7. 7© Copyright 2014 Pivotal. All rights reserved. Is Your Enterprise Ready?
  • 8. 8© Copyright 2014 Pivotal. All rights reserved. Apps Services ID/Teams Policy Zones PCF Simplifies
  • 9. 9© Copyright 2014 Pivotal. All rights reserved. Cloud Independent Software Delivery Simple, Developer Friendly Commands and API •  CF Push [Appfile] •  CF Push [Docker] •  CF Push [.NET] •  Or IDE based control, Eclipse, STS, Intellij,etc. Operational Benefits for Every Application •  Instant Dynamic Routing •  Streaming Logging Agg •  ID/team/RBAC/Policy •  Application performance management •  Auto-scaling, scheduling •  Four layers of built-in Availability and health management Built-in and Ecosystem Services •  MySQL HA •  Redis •  Rabbit MQ •  HAWQ Analytics •  Elastic Pivotal HD •  Elastic Search •  Mobile Back End •  Jenkins •  Cassandra Deploy, Operate Update, Scale Platform on Any IaaS
  • 10. 10© Copyright 2014 Pivotal. All rights reserved. Productivity on Any IaaS
  • 11. 11© Copyright 2014 Pivotal. All rights reserved. Industry Voting: Cloud Foundry is the standard in PaaS
  • 12. 12© Copyright 2014 Pivotal. All rights reserved. Cloud Foundry Foundation: Industry Standard Platinum $500k / year Gold $100k / year Silver $5-30K / year DataStax Fidelity Mongo Piston Cloud CloudCredo BlueBox Docker Stark & Wayne Anynines AppDirect AppDynamics CloudFlare
  • 13. 13© Copyright 2014 Pivotal. All rights reserved. Google Cloud and CF Share a Vision Ÿ  Fully managed serving stack Ÿ  Run App files or Dockerfiles Ÿ  OS management, logging and monitoring Ÿ  Declarative deployments, provisioning and health checking Ÿ  Raw infrastructure
  • 14. 14© Copyright 2014 Pivotal. All rights reserved. Jonathan Rosenberg CTO & VP, Collaboration “PaaS is the operating system for the cloud. As the set of APIs and services for PaaS's grow, the choice of PaaS becomes more crucial as the costs of porting go up. This is one of the benefits of open source PaaS offerings like Cloud Foundry.”
  • 15. 15© Copyright 2014 Pivotal. All rights reserved. IBM Bets $1B On Cloud Foundry
  • 16. 16© Copyright 2014 Pivotal. All rights reserved. Warner Music on CF: Stunning Results Warner Software Factory Platform Ÿ New applications and major updates –  Before: 6 months, team of 10 developers –  After: 6 weeks, same team –  Speed/Agility: 400% faster on new platform –  HR Hard Savings: $1.1M per application update delivered
  • 17. 17© Copyright 2014 Pivotal. All rights reserved. “Cloud Foundry Saves us 50%+ of development team time”
  • 18. 18© Copyright 2014 Pivotal. All rights reserved. IaaS without PaaS capabilities becoming a dying breed In 2014... IaaS providers with no PaaS services…and no ecosystem of developers will go the way of the dodo bird The single most powerful thing you can do this year is to enable your developers with a fast and flexible PaaS. Cloud Foundry fits the bill nicely, and the ease of deployment is the same whether you're deploying a Node.js prototype or a Java project with scads of external services.
  • 19. 19© Copyright 2014 Pivotal. All rights reserved. 1 Billion Page Views A Day Powered by Cloud Foundry
  • 20. 20© Copyright 2014 Pivotal. All rights reserved. AT&T Joint R&D Yielding Results https://www.youtube.com/watch?v=LHIEQB0C4Ko
  • 21. 21© Copyright 2014 Pivotal. All rights reserved. Key Technical Trends
  • 22. 22© Copyright 2014 Pivotal. All rights reserved. •  Container based cloud systems •  Declarative systems; Apps and Data? •  IaaS API integrated •  /Detect ; /Compile (Buildpacks) Key Technical Trend Highlights Result: Joining CF Foundation to innovate together…
  • 23. 23© Copyright 2014 Pivotal. All rights reserved. •  API Gateway (Apigee like features) •  Integrated APM (building into ent edition) •  Non HTTP ‘routing’ Cloud Foundry Gaps Result: Joining CF Foundation to innovate together…