Inside
Cultural
Intelligence
Cultural Intelligence is a brand’s ability to identify and act on the
consumer behaviors, rituals, and signals that shape culture.
Understanding Cultural Intelligence
What is Cultural Intelligence?
Two key dimensions of Cultural Intelligence
Cultural Insight & Foresight
Cultural
Responsiveness
Cultural Insight & Foresight
● The depth, sophistication, and rigor of a brand's
understanding of cultural trends.
● Monitoring and analyzing current and emerging trends,
predicting cultural shifts.
● Utilizing tools and disciplined methodologies.
● Measuring the impact of cultural initiatives and
applying learnings.
● Further right placement indicates more comprehensive,
data-driven, and forward-looking understanding.
Cultural Responsiveness
● How effectively a brand can act upon cultural insights.
● Translating understanding into tangible actions (campaigns,
new audiences, product innovation).
● Adaptability to changing cultural landscapes.
● Higher placement means a greater ability to execute and
adapt in a timely manner.
Higher purchase intent & ROI
Higher media efficiency
Higher organic distribution
Future-proofs brands against
commoditization
Fuels faster innovation loops
Understanding Cultural Intelligence
Why Cultural Intelligence matters
Culturally relevant marketing improves +56 % purchase intent
Top-quartile culturally relevant ads generate +2.6× greater short-term
sales effect per GRP
Platforms reward content that sparks conversation. Campaigns that
queue off zeitgeist earn 10–20× more organic views than paid impressions
Products can be copied; meaning cannot. Analysts say the strategy keeps
brand pricing power
Brands that treat culture as an insight engine launch quicker product
tweaks (e.g., limited drops, flavor mash-ups)
The challenge?
Most brands don’t
know how to scale
cultural intelligence.
Winnin’s AI analyzes multi-
platform, behavioral
video consumption data to
help brands:
● Decode cultural signals and
emerging consumer
behaviors
● Spot white space for
innovation and audience
growth
● Act with precision – knowing
where and how to move
How Winnin powers Cultural Intelligence
Cultural Intelligence vs. Traditional Social Listening Tools
Point of Difference Winnin’s Cultural Intelligence Social Listening
Decision level Executive Decision-Making Tactical Management
Underlying Data Behavioral (what people actually do) Declared (what people say they do)
C-Suite Attention & Trust Share of AttentionTM
Vanity metrics like impressions
Scope of investigation Uncovering "Unknowns" Understanding "Knowns"
Trends Brand-Specific Generic
Automated Creative Briefing AI-Powered and Brand-appropriate N/A
Historical Data Five years N/A (only current)
Workspaces Fully Custom, AI-Calibrated Workspaces Minimal customization
Brands that earn positive
Share of Attention™
significantly
outpace their
competitors.
+70%
W50GI
S&P 500
$ 300K
$ 200K
$ 100K
Jan 20 Jan 21 Jan 22 Jan 23 Jan 24
Stock Performance over last 5 years:
Top 50 Brands in Winnin's SOA vs the S&P 500
W50GI: a weighted portfolio of the 50 publicly listed companies with the highest-ranking Share of Attention brands on Winnin.
Share of Attention™
A leading indicator
of share price

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SXSW_ Cultural Intelligence Overview.pptx

  • 2. Cultural Intelligence is a brand’s ability to identify and act on the consumer behaviors, rituals, and signals that shape culture. Understanding Cultural Intelligence What is Cultural Intelligence?
  • 3. Two key dimensions of Cultural Intelligence Cultural Insight & Foresight Cultural Responsiveness Cultural Insight & Foresight ● The depth, sophistication, and rigor of a brand's understanding of cultural trends. ● Monitoring and analyzing current and emerging trends, predicting cultural shifts. ● Utilizing tools and disciplined methodologies. ● Measuring the impact of cultural initiatives and applying learnings. ● Further right placement indicates more comprehensive, data-driven, and forward-looking understanding. Cultural Responsiveness ● How effectively a brand can act upon cultural insights. ● Translating understanding into tangible actions (campaigns, new audiences, product innovation). ● Adaptability to changing cultural landscapes. ● Higher placement means a greater ability to execute and adapt in a timely manner.
  • 4. Higher purchase intent & ROI Higher media efficiency Higher organic distribution Future-proofs brands against commoditization Fuels faster innovation loops Understanding Cultural Intelligence Why Cultural Intelligence matters Culturally relevant marketing improves +56 % purchase intent Top-quartile culturally relevant ads generate +2.6× greater short-term sales effect per GRP Platforms reward content that sparks conversation. Campaigns that queue off zeitgeist earn 10–20× more organic views than paid impressions Products can be copied; meaning cannot. Analysts say the strategy keeps brand pricing power Brands that treat culture as an insight engine launch quicker product tweaks (e.g., limited drops, flavor mash-ups)
  • 5. The challenge? Most brands don’t know how to scale cultural intelligence.
  • 6. Winnin’s AI analyzes multi- platform, behavioral video consumption data to help brands: ● Decode cultural signals and emerging consumer behaviors ● Spot white space for innovation and audience growth ● Act with precision – knowing where and how to move How Winnin powers Cultural Intelligence
  • 7. Cultural Intelligence vs. Traditional Social Listening Tools Point of Difference Winnin’s Cultural Intelligence Social Listening Decision level Executive Decision-Making Tactical Management Underlying Data Behavioral (what people actually do) Declared (what people say they do) C-Suite Attention & Trust Share of AttentionTM Vanity metrics like impressions Scope of investigation Uncovering "Unknowns" Understanding "Knowns" Trends Brand-Specific Generic Automated Creative Briefing AI-Powered and Brand-appropriate N/A Historical Data Five years N/A (only current) Workspaces Fully Custom, AI-Calibrated Workspaces Minimal customization
  • 8. Brands that earn positive Share of Attention™ significantly outpace their competitors. +70% W50GI S&P 500 $ 300K $ 200K $ 100K Jan 20 Jan 21 Jan 22 Jan 23 Jan 24 Stock Performance over last 5 years: Top 50 Brands in Winnin's SOA vs the S&P 500 W50GI: a weighted portfolio of the 50 publicly listed companies with the highest-ranking Share of Attention brands on Winnin. Share of Attention™ A leading indicator of share price