What is Cultural Intelligence? Cultural Intelligence is a brand’s ability to identify and act on the consumer behaviors, rituals, and signals that shape culture.
2. Cultural Intelligence is a brand’s ability to identify and act on the
consumer behaviors, rituals, and signals that shape culture.
Understanding Cultural Intelligence
What is Cultural Intelligence?
3. Two key dimensions of Cultural Intelligence
Cultural Insight & Foresight
Cultural
Responsiveness
Cultural Insight & Foresight
● The depth, sophistication, and rigor of a brand's
understanding of cultural trends.
● Monitoring and analyzing current and emerging trends,
predicting cultural shifts.
● Utilizing tools and disciplined methodologies.
● Measuring the impact of cultural initiatives and
applying learnings.
● Further right placement indicates more comprehensive,
data-driven, and forward-looking understanding.
Cultural Responsiveness
● How effectively a brand can act upon cultural insights.
● Translating understanding into tangible actions (campaigns,
new audiences, product innovation).
● Adaptability to changing cultural landscapes.
● Higher placement means a greater ability to execute and
adapt in a timely manner.
4. Higher purchase intent & ROI
Higher media efficiency
Higher organic distribution
Future-proofs brands against
commoditization
Fuels faster innovation loops
Understanding Cultural Intelligence
Why Cultural Intelligence matters
Culturally relevant marketing improves +56 % purchase intent
Top-quartile culturally relevant ads generate +2.6× greater short-term
sales effect per GRP
Platforms reward content that sparks conversation. Campaigns that
queue off zeitgeist earn 10–20× more organic views than paid impressions
Products can be copied; meaning cannot. Analysts say the strategy keeps
brand pricing power
Brands that treat culture as an insight engine launch quicker product
tweaks (e.g., limited drops, flavor mash-ups)
6. Winnin’s AI analyzes multi-
platform, behavioral
video consumption data to
help brands:
● Decode cultural signals and
emerging consumer
behaviors
● Spot white space for
innovation and audience
growth
● Act with precision – knowing
where and how to move
How Winnin powers Cultural Intelligence
7. Cultural Intelligence vs. Traditional Social Listening Tools
Point of Difference Winnin’s Cultural Intelligence Social Listening
Decision level Executive Decision-Making Tactical Management
Underlying Data Behavioral (what people actually do) Declared (what people say they do)
C-Suite Attention & Trust Share of AttentionTM
Vanity metrics like impressions
Scope of investigation Uncovering "Unknowns" Understanding "Knowns"
Trends Brand-Specific Generic
Automated Creative Briefing AI-Powered and Brand-appropriate N/A
Historical Data Five years N/A (only current)
Workspaces Fully Custom, AI-Calibrated Workspaces Minimal customization
8. Brands that earn positive
Share of Attention™
significantly
outpace their
competitors.
+70%
W50GI
S&P 500
$ 300K
$ 200K
$ 100K
Jan 20 Jan 21 Jan 22 Jan 23 Jan 24
Stock Performance over last 5 years:
Top 50 Brands in Winnin's SOA vs the S&P 500
W50GI: a weighted portfolio of the 50 publicly listed companies with the highest-ranking Share of Attention brands on Winnin.
Share of Attention™
A leading indicator
of share price