Symphony Analytics -a trump card in the hands of retailers
- 1. ANALYTICS – SOLUTIONS A TRUMP CARD IN THE HANDS OF RETAILERS Omnichannel Retailing Solutions from Symphony Analytics
- 2. ANALYTICS – SOLUTIONS THE RETAIL INDUSTRY CHALLENGE The rise of social media, location based marketing, automatic identification and data capture framework and such other technologies are driving consumer behavior and are creating a greater urgency for retailers to address new marketplace realities. Retailers have the opportunity and the ability to capture more information about their customers than they’ve ever had before, but many are struggling to figure out what that information means. Retailers often ask themselves –“how can I derive game changing insights from this data and execute at the right time?” OUR SOLUTION Although the challenge appears to be consumer centric at first, we believe that they are deeply rooted in critical retail business operations. Our solutions have helped clients to identify and address areas including: • Driving Loyalty with Customer Engagement • Merchandizing and In-store (Re)Targeting • Accurate Demand Forecasting • Efficient Sales and Operations Planning • Pricing and Revenue Optimization To gain competitive edge in today’s changing retail landscape and ensure ongoing success, retailers will need to ensure they engage customers with innovative solutions across all channels, create value with emerging media, better forecast market demand and continue to reduce operating costs. OUR APPROACH Opportunity Customers generate “footprints” as they search, browse, shop, tweet, like or blog. In such customer footprints exists that one key strategic insight, which when capitalized upon, has the ability to transform and turn around retail business. Challenge Retailers struggle to employ Omni-channel strategies. Shoppers are demanding richer experiences and convenience with new device interactions and applications, while retailers are hardly able to keep up with them. Solution By employing innovative mobile platforms and Big Data Analytics expertise, we are equipping retailers to interact relevantly with customers at real time and to successfully convert lookers into buyers. Weakness Retailers lack the integrated analytics processes and technologies to gather, analyze and interpret this enormous mass of customer interaction data from countless touch points, channels and data sources. Key Offerings: • Real Time Analytics Integration • Big Data and Predictive Analytics expertise • NFC-based Mobile Marketing Platform • Omnichannel Strategy Enablement • Customer Data Integration and Monetization Analytical Methodologies: • Machine Learning • Simulation Modeling • Stochastic Processes • Optimization Modeling • Decision Support Key Customer Benefits: • Reduced time-to-market with turn-key service packages • Complete customization of user experience • Development expertise across mobile platforms, applications and storefronts
- 3. ANALYTICS – SOLUTIONS Retargeting on customer’s purchase path: As usual, sales data doesn’t tell the whole story. For example, a purchase of $120 in a specific category tells us a little about what a consumer was looking for and, maybe, what they do in their life. But it does not tell us what influenced their purchase decision. By utilizing our cutting edge “listen” framework, we carefully collect and analyze the footprints (e.g. NFC interaction data) of this consumer to identify their intent, urgency and sentiment. By fine-tuning individual experiences at the next footprint and thus better connecting emotionally with the customer, we have helped our clients to make relevant interactions and influence shopper purchasing behavior. NFC-based omni-channel experience: The most important basis for consumer centric strategies is to understand what drives customer loyalty; and that it goes beyond the normal boundaries of transactional behavior. We enable our clients to deliver differentiated customer experiences, tailored to specific shopper values, needs and intentions. Our NFC-based platform and solutions enable an integrated mobile consumer-brand engagement, encompassing printed media, out-of-home displays, in-store shopper marketing, and item-level packaging. By employing big-data predictive analytics, we unify activities on mobile devices, online stores, and in-store interactions to deliver the Omni-Channel retailing experience. Multi-axis view of the customer: Our forward-looking best practices augment marketing strategies by profiling consumers on their shopping habits and spending levels, and ensure that our clients are aligned to meet the needs of their highest-value customers. We consolidate their demographic, psychographic and most importantly - their behavioral and preferential data, to create a multi-axis view of the customer. By integrating customer data, we have helped our clients to profile the Retail DNA of their customers and design successful customer engagement strategies.
- 4. ANALYTICS – SOLUTIONS ABOUT SYMPHONY TELECA Symphony Teleca Corporation, headquartered in Mountain View, Calif., is the world’s first services company dedicated exclusively to helping clients manage the global convergence of software, the cloud and connected devices. The company delivers innovative products combined with contemporary product development, systems integration, analytics and managed services to hundreds of organizations around the world. Symphony Teleca’s 6,100 employees support customers from 32 offices globally, including delivery centers in Asia, Australia, Europe and the Americas. For more information visit www.symphonyteleca.com. © Symphony Teleca Corp. ANALYTICS_SL_2013_V1 SymphonyIRI Data and Platform Expertise: Our team has hands-on experience in integrating SymphonyIRI data with internal product category data. We help CPG companies and retailers generate store level and brand level insights that impart more control over price propensity and merchandising. Our expertise with SymphonyIRI data has helped clients in driving incremental sales and increasing brand share. SymphonyIRI’s high performance “Liquid Data” application leverages our proprietary “SymphonyRPM” platform to enable clients to slice-and-dice significant amount of data and derive strategic insights. Symphony Analytics brings forth this unique skillset to its clients to ensure successful retailing strategies. You can contact us at Symphony Analytics 5360 Legacy Drive, Suite 120, Plano, TX 75024 Main number : 1(972) 696– 6900 Email: [email protected] www.symphony-analytics.com Five reasons to choose Symphony Analytics: 1. Exemplary track record of successful customer engagement strategies 2. Innovative technology enabled NFC-based (Near Field Communication) customer experience 3. Robust machine learning algorithms and operationalized advanced analytics 4. Knowledgeable staff with extensive and relevant industry expertise 5. Recognized product line for enterprise operations planning OVERVIEW Symphony Analytics is the leading analytic process integrator, enabling enterprises to transform their critical business processes by operationalizing predictive and Big Data analytics services. We provide a unique combination of technology and services to integrate industry-scale operationalization of analytics into key business processes across various industries. Our expertise and partnerships across Big Data and Predictive Analytics ecosystem enable us to bring best-in-class services and solutions to our clients.