Take the Big Data Challenge - Take Advantage of ALL of Your Data 16 Sept 2014
- 1. Take the Big Data Challenge: Exploit ALL of your data Pieter van Zee Product Manager, IDOLOnDemand.com HP Big Data Business Group © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 2. Take the Big Data Challenge Better User and Business Results By Using ALL of Your Data © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 2 ontained herein is subject to change without notice. http://www.actionnewsjax.com/news/news/local/430-take-ice-bucket-challenge-world-record-attempt/ng7t3/
- 3. Look Beyond Structured Data … Machine data Connected Intelligence © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 3 ontained herein is subject to change without notice. Human information Structured data
- 4. Big Data impacts all of us … How do I use data to improve service for all IT users? How do I filter all these log files to isolate problems faster? © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 4 ontained herein is subject to change without notice. How do I decide what to archive, what to delete, and how do I manage it? With today’s loads and complexities, how do I performance test my app? How are end users experiencing my mobile apps on all platforms and carriers? How do I analyze ALL of the relevant data? In a world of cloud, mobility, and big data, how do I filter through and protect myself against new security threats – both inside & outside my network and across my applications?
- 5. New! HP IDOL OnDemand Easy-to-use web service to power the next generation of apps using human info analytics © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 5 ontained herein is subject to change without notice. www.idolondemand.com Powered by
- 6. IDOL OnDemand unlocking the “dark data” within SalesForce Index and search unstructured, untagged, case-chatter/emails/comments/attachments Search chatter IDOL OnDemand Index of cases and attachments Search emails Search comments Search attachments Case sentiment Explore related concepts Find similar cases © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 6 ontained herein is subject to change without notice.
- 7. ExpireSocial.com – Reputation management with IDOL OnDemand For: People who post to social networks Who: Want to take control of the personal info they share Solution: Mobile app that recommends how long to leave a post in place based on its content and then takes it down for you after it expires User enters text and photos Days of cold rain and snow. We're looking forward to our vacation with the kids to Hawaii. Got to love the picture we got from the Johnstons, who just got back. IOD analyzes faces and demographics IOD analyzes info about geolocation © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 7 ontained herein is subject to change without notice. Remove posts after they expire Recommend expiration times Show post screen IOD analyzes text content and categories Post Unlike: Typical social media sharing, which has no expiration date
- 8. Where are you on the Big Data continuum? Big Data is not used Level 0 No Big Data Minimal use of structured internal data e.g., from ERP, CRM systems 48%* Level 1 Structured - Internal Solution Complexity Supplement with structured external data, e.g., paid subscriptions 7%* Level 2 Structured – Internal & External Include use of unstructured data, e.g., text, graphic 8%* Level 3 Structured – Internal & External Unstructured - Internal Add use of external unstructured data, e.g., search, social media 8%* Level 4 Structured – Internal & External Unstructured – Internal & External All data sources are fully integrated and optimized Level 5 Fully Optimized and Using All Relevant Data Value / Benefit Data Types Present Future Source: Gartner Research Survey, March 2012 * Percentage of Gartner survey respondents who indicated high usage of that particular class of data © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 8 ontained herein is subject to change without notice. “Over 90% of executives reported that in the next three years their organization plans to incorporate unstructured data into their enterprise insights, processes, and strategy.” Source: Coleman Parkes Survey, Nov. 2012
- 9. Business Intelligence evolution Hindsight Insight Foresight Process what happened yesterday patterns and trends prediction and action Data © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 9 ontained herein is subject to change without notice. unstructured; business & social People report writers operations staff data scientists business professionals Technology analytics databases data warehouse, KPI dashboards prediction, optimization & simulation systems highly structured Advanced Analytics Domain
- 10. HP Big Data Platform: HAVEn HAVEn Hadoop/ HDFS Catalogue massive volumes of distributed data Autonomy IDOL Process and index all information Vertica Analyze at extreme scale in real-time Social media Video Audio Email Texts Mobile Transactional Documents IT/OT Search engine Images © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 10 ontained herein is subject to change without notice. Enterprise Security Collect & unify machine data nApps Powering HP Software + your apps hp.com/Haven data
- 11. Hadoop With Deeply Integrated Analytics Capabilities Compute Node Edge Node Hadoop Services Edge Node Hadoop Services Compute Nodes …… … Compute Node © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 11 ontained herein is subject to change without notice. HP Confidential Big Data Lakes Enable business users to explore and interact with massive data lakes aggregated with Hadoop without advanced programming skills • Complete Enterprise Solution • Deep Hadoop Integration • MPP M/R Architecture • Enterprise Class Security • Enable Self-Service Analytics • 500+ Advanced Information Analysis Functions • REST based APIs • Developer tools for custom apps Hadoop Cluster HDFS Map/Reduce Slots HDFS Sync Distributed Action Handler Map/Reduce Slots Map/Reduce Slots IDOL Community IDOL Admin
- 12. Big Data Info Analytics with Context, Scale & Speed HP Vertica © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 12 ontained herein is subject to change without notice. HP IDOL Core technology : Information platform for processing free text, audio, video, image and structured data How it works: Probabilistic modeling and pattern-matching to understand concepts in information Illustrative use case: Voice of the Customer Key advantage: Analyze diverse forms of unstructured information to probe and explore data Spectrum of use cases: Information governance, eDiscovery, knowledge management, video surveillance Core technology : Purpose-built analytics platform to manage petabytes of data at massive scale with blazing-fast analytics How it works: Columnar architecture with intelligent data compression, built-in analytic functions, and open integration to meet analytic use cases Illustrative use case: Clickstream analytics Key advantage: Manage and analyze massive volumes of data in seconds, not weeks Spectrum of use cases: Operations analytics. sensor data analytics, patient analytics, customer analytics Analyze 100% of your information with context, speed and scale Blazing fast exploration & analysis of semi-structured + “dark” data Powering the next generation of human information applications
- 13. Big Data Security Analytics with HP ArcSight ESM 6.5 Collect/correlate Search Analyze up to 100,000 events/ second from 350+ connectors Up to 2 million events per second © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 13 ontained herein is subject to change without notice. a breach in 4 hours with quick forensic investigation
- 14. HP HAVEn Business-driven Big Data use cases Marketing Sales Customer Supply chain Risk management HR, IT • Fraud detection • Anti-money laundering • Risk management • Broadcast monitoring • Churn prevention • Advertising optimization • Supply chain optimization • Defect tracking • RFID Correlation © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 14 ontained herein is subject to change without notice. • Weather forecasting • Natural resource exploration • Drug development • Clinical Data Analytics • Evidence-based medicine • Law enforcement • Counter terrorism • Traffic flow optimization • Marketing effectiveness • Brand awareness and advocates • Integrated customer experience • Support analysis • Demand-supply planning • Procurement analytics • Systemic fraud models • Compliance and risk • Workforce optimization • IT performance management • Social lead generation • Sales optimization Industry Function Finance Government Telecom Manufacturing Energy Healthcare
- 15. Imagine better products and services NASCAR 15 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c ontained contained herein is subject to change without notice.
- 16. Imagine optimized processes and superior outcomes Lucile Packard Children’s Hospital Stanford, CA 16 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c ontained contained herein is subject to change without notice.
- 17. Imagine real-time risk management and governance Morgan Stanley 17 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c ontained contained herein is subject to change without notice.
- 18. Imagine finding and fixing problems, before your customers even notice Vodafone Ireland 18 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c ontained contained herein is subject to change without notice.
- 19. Imagine deeply understanding your customer Game Show Network © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 19 ontained herein is subject to change without notice. YOU ARE PLAYING Solitaire Rush Your Score Your Rank 0 1278 Lizzie47
- 20. Call To Action © Copyright 2014 Hewlett-Packard Development Company, L.P. The information c 20 ontained herein is subject to change without notice. Engage Experiment Integrate © 2010 Rick Bolin, https://flic.kr/p/8vzXWF
- 21. Thank you © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. hp.com/go/bigdata Wednesday 9:40-10:00am Sakura A Wednesday 1:45-3:20pm Sakura B Combining Human Information and APIs to Tap Into the Full Potential of the Internet Of Things. Martin Zerbib Human Information API Platform: Index, Analyze, and Search All of Your Unstructured Data Using HP IDOLOnDemand Remko de Knikker Tuesday & Wednesday Visit the HP Booth in the Expo Area, #B2
- 22. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.