Target partner profiles 2019
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Creative Chaos provides team augmentation and outsourcing services to help companies scale rapidly. Their target partners include: 1) Founders of venture-backed startups who need to augment their internal dev teams to drive revenue growth and handle scaling pressures. 2) CXOs at large companies looking for partners to solve business problems through digital transformation and address marketplace opportunities beyond their capabilities. 3) CEOs of web/mobile app development firms seeking to expand service offerings and recurring revenue streams through additional technical capabilities and access to enterprise customers.
Target partner profiles 2019
- 2. Profile #2 Founder / CEO of Venture Funded Startup Stage: Market-Fit / Scale / Growth Core Service: Team Augmentation TARGET PARTNER PROFILE PRESSURE TO ACT PROFESSIONAL VALUE BUSINESS OUTCOME REVENUE / FUNDING: Market-Fit is 1-3M Growth is 3-20M Has CTO or VP of Technology Has core internal dev team Recently raised a Series A or B round Need team to augment internal capacity U.S. (with focus on tech clusters that have VCs) CEO pressures Hiring pressure: Has 20 employees, need 50 more in 6 months Customer feedback needs to drive product changes Product dev. needs to result in more revenue or greater marketplace opportunity Most CEO have tech background, they know the scaling problem CTO PRESSURES Time cost, the total elapsed time to hire internal team doesn’t fit the company’s growth schedule. Can’t hire fast enough…very expensive. Difficult market (SF/NYC/BOS) # of dept. employees required will exhaust budget. Not enough bandwidth available with core team Professional Value is of minimal importance to the CEO and CTO The only value they care about is the valuation of their company. CEO BUSINESS OUTCOMES A technology partner that one can depend on to help scale business Ability to develop features and explore marketplace opportunities driving revenue and customer growth Institutional knowledge retained through the life of the engagement Substantial savings in tech that can be used in sales & marketing for growth. CTO ADDITIONAL OUTCOMES Total control over team and development process Ability to engage a 4-5 person dev team within 30-60 days Team comes with experience, development standards and best practices. Visible progress in 1-3 months
- 3. Sales Promise Profile #2 Founder, CEO of Post series A/B Creative Chaos enables you to act upon marketplace opportunities by providing agile development teams that integrate with your core teams through a proven team integration framework. We help scale your operations using our global delivery centers and bring operational and cost efficiencies to your business.
- 4. Profile #3 CXO, SVP, VP of Mid-Market / Fortune 1000 Stage: Mature Core Service: Technology / Digital Transformation, Team Augmentation TARGET PARTNER PROFILE PRESSURE TO ACT PROFESSIONAL VALUE BUSINESS OUTCOME REVENUE: $50m+ Has VP of Marketing, VP of Product , CIO / CTO Has core internal IT team which cannot be relied to provide solution Need a partner to help solve a business problem or address a marketplace opportunity Is looking for innovators and problem solvers Strong referral within or into this company is important VP pressures Has made a promise to the CEO -> Board and needs to deliver. Competition is moving fast on the opportunity and need to have a solution. Losing revenue, customers and need to address using new digital initiatives. Can’t hire the best engineers. They don’t want to work for old school b2b companies. Budgets are being squeezed. Team is operating inefficiently. There is a need to bring in operational efficiency. Successful delivery on a promise results in promotion and recognition. Believes he can do a lot more (feels competent) and is willing to take risks with trustworthy partners VP BUSINESS OUTCOMES Build a solution / service around a marketplace opportunity, innovation or address operational inefficiency and demonstrate successful results to CEO. A technology partner that one can rely on to tackle other challenges across the company.
- 5. Sales Promise Profile #3 CXO, SVP, VP of Mid-Market / Fortune 1000 Creative Chaos enables you to act upon marketplace opportunities which are beyond your internal capabilities. We deliver high impact digital and technology solutions through our proven innovation delivery framework that provides value beyond operational cost reduction. We help deliver your next big idea.
- 6. Profile #4 CEO, Partner @ Web & Mobile App Development company Business: SMB Product: Strategic Partner TARGET PARTNER PROFILE PRESSURE TO ACT BUSINESS OUTCOME REVENUE: $500k - $2m Has been doing business for over 2 years selling websites, web application, ecommerce, mobile apps and custom app development services. Should be a specialty shop – doing just mobile or Php, or just ruby or java or .net or ecommerce etc. All resources are onshore. Do not have their own offshore capabilities. Selling to a Profile 1 and 2 Customers. Has ~ 5 - 15 full time employees Is looking for ways to grow business. Must be local / regional. Face to face mtg important. CEO, Partner pressures Revenue challenges. Feels he needs to expand service offering but doesn’t know how. Too dependent on key resources. If they leave business will suffer. Must constantly resell work as no / minimal recurring revenue. Does not have the technical capability or the bandwidth required to grow. Growing requires adding employees. This adds management complexity. May be outsourcing with mixed results. Struggling to deliver upon promises made to clients. Can’t find the right talent / service delivery partner. Diversify business and build additional revenue streams. Recurring revenue Business is not totally dependent on key employees Company has additional capacity to take on projects that are outside of the their skill set, expertise, interest. Is able to sell to larger customers. Is able to sell additional services to current customers. Ability to scale and grow business. Has a partner that can be trusted with his customers. Partner understands the importance of reputation, quality and delivery. Will not let him down!
- 7. Sales Promise Profile #4: Strategic Partner - CEO, Partner @ Web & Mobile App Development company. Creative Chaos will help open new revenue channels and marketplace opportunities by expanding your technical and digital capabilities. We do this by augmenting your existing team with over 300 developers skilled in multiple technologies and use them to expand your service offering to both startups and enterprises. The value of us working together is that you will be able to make promises to your clients that you can keep and create new recurring revenue opportunities for your business.
- 8. Strategic Partner Program How will you benefit as a Strategic Partner? – Build Additional Revenue Streams • We want you to sell more. Learn how to cross-sell diverse technology services to your existing and new customers. Transform your business model by building recurring revenue channels. – 300+ developer horsepower • How would you operate if you had 300 developers in your team? From java, .net, ruby, angular to ionic, ios, android – we have you covered. – Technical Sales Support • Take advantage of our technical sales teams to qualify opportunities, design solutions, prepare detailed proposals, and assist you in closing more business. – Get into Enterprise Sales • Use our capabilities, experience and credentials to sell to Fortune 1000 companies.
- 9. Profile #5 Consultants, Experts and Professional Services Companies Business: Independent Agent Product: Referral Partner TARGET PARTNER PROFILE PRESSURE TO ACT PROFESSIONAL VALUE BUSINESS OUTCOME REVENUE: N/A Must be a credible person, a specialist, an authority with a rolodex with Profile 1 and 2 customers. May be a professional services company (law firm, audit firm etc.) where the principal has direct relationships with Profile 1 and 2 customers. Sales Person must have a prior relationship with them. Friend / Colleague / Acquaintance who trusts them. Is looking for ways to make additional money. Individuals and companies all over the US. Initially there is no pressure to act. The sales person has to educate them on how introductions to profile 1 and 2 can lead to them making a lot of money. Referral partner who has had success (make a referral and got a check) will be motivated to make more introductions. Personal gain: More take home money from just a soft introduction. The partners referral results in positive feedback. Either the prospect liked the solution and proposal but didn’t have the budget OR Prospect signed an agreement and became a client. Referral Partner makes recurring revenue from his soft-intros with zero involvement. Client is satisfied with the services which further motivate the referral partner to make more introductions.
- 10. Sales Promise Profile #5: Referral Partner - Consultants, Experts and Professional Services Companies Creative Chaos will help you realize the true value of your rolodex. We will help build and scale startups in your network using our proven agile development and team integration framework. This will create recurring revenue opportunities for you.
- 11. Sales Promise Profile #6: Strategic Innovation Partner – CEO, Partner, Director @ Management Consulting Company. Creative Chaos enables you to help your customers execute your digital transformation and innovation strategies that are essential for their market leadership and survival. As a fully integrated innovation delivery agency, we build, operationalize and scale ideas through our proven innovation delivery framework. The value of us working together is that you will be able to make new promises to your clients… not just ideate, but build, scale and participate in the entire innovation delivery lifecycle.