TCS: Trend Based Marketing - Tomorrow's Campaigns Today
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The document discusses various trends in marketing and consumer behavior, emphasizing the importance of adapting to rising customer expectations and utilizing innovative approaches like influencer marketing and shoppable content. It highlights new advertising strategies, such as incorporating augmented reality and live-streaming, to engage audiences effectively. Additionally, the document provides actionable recommendations for marketers to enhance their campaigns through technology integration and content creation.
TCS: Trend Based Marketing - Tomorrow's Campaigns Today
- 1. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2017 facebook.com/RolandFrasierPage
- 2. Trendwatching.com is an excellent source of info on innovations and trends across all industries #DRA @RolandFrasier Source: TrendWatching.com STATUS SEEKERS HELPFULL PLAYSUMERS YOUNIVERSE BETTERMENT JOYNING EPHEMERAL LOCAL LOVE HUMAN BRANDS POST- DEMOGRAPHIC FUZZYNOMICS UBITECH BETTER BUSINESS REMAPPED PRICING PANDEMONIUM INFOLUST Source: TrendWatching.com
- 3. Basic Needs & Wants • Excitement • Honesty • Connection • Self-Improvement • Social Status • Social Interaction • Identity • Transparency • Fairness • Creativity • Entertainment • Relevance • Love • Simplicity • Recognition • Security Source: TrendWatching.com#tcs2017 facebook.com/RolandFrasierPage
- 4. Trend Driven New Product Opportunities A new expectation about a basic human need, want or desire… Driven by shifts (urban transition, aging populations, climate change) + triggers (new tech, political events, economics, environmental incidents, etc.), that are… Creating innovations (start-ups, new products, services, experiences, and marketing campaigns) Source: TrendWatching.com#tcs2017 facebook.com/RolandFrasierPage
- 5. Expectation Gaps Ever higher customer expectations applied ruthlessly to every purchasing decision… Rising quality Positive impact Personal expression Source: TrendWatching.com#tcs2017 facebook.com/RolandFrasierPage
- 6. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 10. #tcs2017 facebook.com/RolandFrasierPage Trendwatching.com TrendHunter.com PFSK.com Cassandra.co Springwise.com JWTIntelligence Resources For Tracking Your Industry’s Trends
- 11. Challenging Trends In Marketing #tcs2017 facebook.com/RolandFrasierPage
- 12. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 13. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Branded Content Partnerships #tcs2017 facebook.com/RolandFrasierPage
- 14. Tomorrow’s Campaigns Should… Create Branded Content With Publishers #tcs2017 facebook.com/RolandFrasierPage “Hard Won”ThrillList + Smith & Forge Hard Cider Source: http://adage.com/article/agency-viewpoint/10-branded-content-partnerships-2016/307284
- 15. Resource: BrandTale.com Matching + Leaderboards #tcs2017 facebook.com/RolandFrasierPage 72% of marketers think branded content is more effective than magazine advertisements. Source: Custom Content Council
- 16. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Influencer Partnerships #tcs2017 facebook.com/RolandFrasierPage
- 17. Tomorrow’s Campaigns Should… Involve Your Audience’s Influencers In Messaging + Content #tcs2017 facebook.com/RolandFrasierPage On average,businesses generate $6.50 in revenue for each $1 invested in influencer marketing. (Source: ConvinceAndConvert.com)
- 19. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Content + Commerce #tcs2017 facebook.com/RolandFrasierPage
- 20. Tomorrow’s Campaigns Should… Embrace Shoppable Content #tcs2017 facebook.com/RolandFrasierPage Traditional ecommerce discovery requires the buyer to identify + find the product before buying it. Shoppable content shortens the path from discovery to sale by eliminating the“identify + find”stages. So… Make Your Photography Shoppable
- 21. Pinterest Becomes Shoppable Social… #tcs2017 facebook.com/RolandFrasierPage Lens Instant Ideas Shop The Look
- 22. Pinterest Becomes Shoppable Social… #tcs2017 facebook.com/RolandFrasierPage Instant Ideas Shop The Look Lens
- 23. Pinterest Becomes Shoppable Social… #tcs2017 facebook.com/RolandFrasierPage Lens Instant Ideas Shop The Look
- 25. #tcs2017 facebook.com/RolandFrasierPage Shoppable Blog Post Boosted Conversions 110% Source: retailtouchpoints.com | pbteen.com Case Study: Pottery Barn Teen + Curalate #tcs2017 facebook.com/RolandFrasierPage
- 28. Case Study: QVC + Smartzer Shoppable Video #tcs2017 facebook.com/RolandFrasierPage
- 29. #tcs2017 facebook.com/RolandFrasierPage Case Study: Marks & Spencer + Smartzer
- 30. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. CTAAttribution #tcs2017 facebook.com/RolandFrasierPage
- 31. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Tomorrow’s Campaigns Should… Implement CTAAttribution Offer Codes Coupons + Incentives • Scarcity • Urgency • Integration • Tiered Incentives
- 32. Tomorrow’s Campaigns Should…Track Campaign Performance Using CTAAttribution #tcs2017 facebook.com/RolandFrasierPage Series Of Offers Theme + # Promos Fun Coupon Codes “SUITUP25”“KNEEDEEP25” Current Event Connection
- 34. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. New Ad Units #tcs2017 facebook.com/RolandFrasierPage
- 35. Fewer Ad Units + Aspect Ratio Based Ad Sizes #tcs2017 facebook.com/RolandFrasierPage Responsive ads eliminate pixel re-sizing across formats Source: https://www.iab.com
- 36. Fewer Ad Units + Apect Ratio Based Ad Sizes #tcs2017 facebook.com/RolandFrasierPage LEAN ad framework
- 37. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 38. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage • Watch for IAB to bring roll these out in 2017 • Use these new aspect ratio ad creatives as soon as you can in your marketing to… – Reduce demands on ad creative team – Flatten ad file sizes and speed site loads – Ensure all your ads are responsive + mobile-friendly
- 39. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Conversational Commerce #tcs2017 facebook.com/RolandFrasierPage
- 40. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage We Talked About This 2 Years Ago… It’s Time To Get On Messaging Apps NOW!
- 41. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage We Talked About This 2 Years Ago… It’s Time To Get On Messaging Apps NOW!
- 44. #tcs2017 facebook.com/RolandFrasierPage Get 3.7x More Opens + 8.7x More Clicks With Messenger
- 45. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Get 3.7x More Opens + 8.7x More Clicks With Messenger
- 46. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 47. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Replace On-Site Chat With FB Messenger Tool: ModernApp.co
- 48. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Tool: ZotaBox.com
- 49. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Use Cases... ShopSpring Personal Shopping Assistant
- 51. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Use Cases... Taco Bell TacoBot On Slack
- 52. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Use Cases... Sephora Makeup Tips + Reviews Bot On Kik
- 53. Tomorrow’s Campaigns: Create Bots To Help… #tcs2017 facebook.com/RolandFrasierPage • Discover + purchase products • Reorder + check order status • Give personal shopper advice • Notify of price alerts + drops • Promote sales + flash sales • Tell when wait list item is in • Deliver loyalty programs • Announce new product release • Gift assistance + recommendation • Provide customer service • Track shipping • Deliver newsletters • Deliver reports + content • Make reservations + buy tickets • Give advice (products/life) • Answer questions
- 54. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Tool: ManyChat.com
- 55. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Tool: ChatFuel.com
- 56. #tcs2017 facebook.com/RolandFrasierPage Case Study: DigitalMarketer -Product Sales #tcs2017 facebook.com/RolandFrasierPage
- 57. #tcs2017 facebook.com/RolandFrasierPage Case Study: DigitalMarketer 500%+ ROI On Product Sales Source: molly pittman | digitalmarketer.com #tcs2017 facebook.com/RolandFrasierPage
- 58. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage $4.55 CAC $10,219 Sales 294% ROI Case Study: Frank Kern For Continuity + Consulting Sales Source: frank kern | frankkern.com
- 59. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Case Study: Boom By Cindy Joseph For Ecommerce Sales Source: ezra firestone | smartmarketer.com
- 60. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Using ChatFuel + Messenger For Ecommerce Pre-Sales Source: ryan skelly | socialhacks.io
- 61. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Case Study: Realtor For Real Estate Listing Acquisition $0.83 CPL $27.50 CAC $3MM Listings $90,000 Revenue Source: https://www.youtube.com/watch?v=aPP0IxvdW-Q
- 63. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Resource: Botgig.com
- 64. #tcs2017 facebook.com/RolandFrasierPage#tcs2017 facebook.com/RolandFrasierPage Brush Up On Bing SEO To Rank On Voice Search
- 65. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Emoji #tcs2017 facebook.com/RolandFrasierPage
- 66. Source: Activate.com WSJD Trend+Media Report 2017
- 68. Emoji Ads #tcs2017 facebook.com/RolandFrasierPageSource: Emogi.com
- 74. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 75. #tcs2017 facebook.com/RolandFrasierPageSource: Emoticode.com Emoticodes: Can Make Any Product Shoppable With Emoji
- 78. What You Can Do… #tcs2017 facebook.com/RolandFrasierPage • Use emoticodes to make your products shoppable via emoji • Build branded emoji + use them in conversations • Start integrating emoji into your marketing + ad campaigns • Test emoji ads on platforms like Emogi Wink (Kik only now) • Try telling brand stories with emoji • Create emoji based physical premiums, tripwires + products
- 79. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Augmented Retail #tcs2017 facebook.com/RolandFrasierPage
- 80. #tcs2017 facebook.com/RolandFrasierPage Try Before You Buy… 475% Higher Conversions 177% Higher Line Buys
- 81. #tcs2017 facebook.com/RolandFrasierPage 65 Million Product Trials
- 85. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 86. What You Can Do… #tcs2017 facebook.com/RolandFrasierPage • Add AR/VR In Your Customer Journey • Install VR Product Experiences In High Traffic Areas • Place VR Demos + Walkthroughts @ Trade Shows, Conferences + Pop-Up Stores • Build Apps Like Wayfair For Campaigns To Future Pace Product Placement In Home/On Person
- 87. What You Can Do… #tcs2017 facebook.com/RolandFrasierPage • Watch for + piggyback on trending AR apps (like PokemonGo) – Discover geo-placement (e.g. gym or hot spot) hacks – Investigate geo-sponsorship opportunities • Create your own AR app or use a solution like Holition or Augment to… – Let your customer try it on, e.g. make-up, clothes, glasses before they buy it. – Place the product they are considering in their own home, office, etc.
- 88. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Virtual Reality#tcs2017 facebook.com/RolandFrasierPage
- 89. #tcs2017 facebook.com/RolandFrasierPage 30% Increase In Conversions For College Visits
- 90. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Live-Streaming #tcs2017 facebook.com/RolandFrasierPage
- 92. #tcs2017 facebook.com/RolandFrasierPage Facebook To Roll Out Mid-Roll Ads In Videos After 20 Seconds Watched In 90 Second+ Videos
- 94. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 95. #tcs2017 facebook.com/RolandFrasierPage • Start a livestream – Stream behind the scenes at events – Stream product creation + manufacture – Stream how-to content and interviews • Experiment with your own mid-roll ads in your stream • Keep an eye out for Facebook’s new livestream ad formats
- 96. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Wearables #tcs2017 facebook.com/RolandFrasierPage
- 98. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Wearables #tcs2017 facebook.com/RolandFrasierPage
- 99. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 100. #tcs2017 facebook.com/RolandFrasierPage Get Your Brand On Snapchat! Create Branded Auto Follow Drone Content + Demos Sponsor Auto Follow Drone UGC Contests + Reviews Post Spectacles Branded AR Content Have Customers Create Spectacles UGC Snaps Tell Brand + Customer + Influencer Stories Via AFD + Spectacles Promote AFD + Spectacles Giveaways
- 101. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. eSports #tcs2017 facebook.com/RolandFrasierPage
- 102. Source: Newzoo 2016 Global eSports Market Report
- 103. Source: Newzoo 2016 Global eSports Market Report #tcs2017 facebook.com/RolandFrasierPage
- 104. Source: Newzoo 2016 Global eSports Market Report #tcs2017 facebook.com/RolandFrasierPage eSports Stars Are Becoming Mainstream With Earnings To Match
- 105. Source: 2017 eSports Ad Bureau Report #tcs2017 facebook.com/RolandFrasierPage
- 106. #tcs2017 facebook.com/RolandFrasierPageSource: WSJD Tech+Media Outlook 2017
- 107. Source: WSJD Tech+Media Outlook 2017 #tcs2017 facebook.com/RolandFrasierPage
- 109. Source: Machinima Heros Rise #tcs2017 facebook.com/RolandFrasierPage
- 110. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 111. Source: Activate WSJD Tech+Media Outlook 2017 #tcs2017 facebook.com/RolandFrasierPage
- 115. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Personalization #tcs2017 facebook.com/RolandFrasierPage
- 116. #tcs2017 facebook.com/RolandFrasierPage 40% Of Total Sales
- 117. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. What To Do Now…#tcs2017 facebook.com/RolandFrasierPage
- 118. #tcs2017 facebook.com/RolandFrasierPage Run personalized campaigns based on behavior and analytics. Try a too like SiteSpect.com or ConversantMedia.com for this Ask how you can personalize your products or services for your customer Let customers design the product online (Builder Apps) Let customers customize the product online (Rayban, Nike) Engrave, etch, print or embroider customer’s name/initials
- 119. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2017 facebook.com/RolandFrasierPage
- 120. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2017 facebook.com/RolandFrasierPage Thank You Slideshare.com/RolandFrasier