Team Nairobi_R1_Marketiniac 3.0..pdf
0 likes40 views
The document emphasizes the critical role of water in sustaining life and highlights the ongoing global water crisis due to factors like lack of awareness and management. It proposes a 'water-tech challenge' to encourage innovative solutions for water safety and conservation, outlining a detailed campaign plan involving various stakeholders. The initiative aims for increased brand visibility, positive public relations, and potential business growth through effective engagement strategies over the next five years.
![Design_Thinking_Presentation_Template[1].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/designthinkingpresentationtemplate1-241119082735-477f2a79-thumbnail.jpg?width=560&fit=bounds)
Team Nairobi_R1_Marketiniac 3.0..pdf
- 1. WATER IS LIFE, WATER IS THE SOURCE OF EVERYTHING “Water is life, water is the source of everything” - By Team Nairobi
- 2. Undeniable importance of water Water is an essential and irreplaceable resource that underpins life on Earth. Its significance is undeniable because of:- 1. Agriculture 2. Food sourcing 3. Tree plantation
- 3. On going Problems and crisis:- In today’s era, people are seamlessly starting to face water crisis as there’s scarcity of purified drinking water in many regions and places around the world, the notable problems are:- 1. No knowledge of water footprint. 2. Resource crisis. 3. No water safety management.
- 4. Water footprint of Food by statistical analysis
- 5. PRAN’s commitment 1. Energy Conservation and preservation 2. ETP 3. The 3R’s ( Reduce, Reuse &Recycle) 4. Tree plantation
- 6. The Big Idea Innovation for Impact: Water-Tech Challenge": Launch a competition to develop innovative technologies or solutions addressing water safety, water footprint of food reduction, conservation, or purification. Align with the commitment here is our solution
- 7. Pranwill give investing to top 3 innovative solution according to water safety, water footprint and thus Pran ensure its commitment towards social responsibility
- 8. Action plan for the campaign
- 9. Stakeholder 1.Internal Stakeholders: 1. Marketing Team 2. CSR Team 3. Executive Leadership 4. Legal & Compliance 2.External Stakeholders: 1. Potential Participants 2. NGOs and Water Organizations 3. Water Technology Experts 4. Sponsors and Partners
- 10. Promotio n • Minimum 20 days • Must cover all districts of Banglad esh Start of the Campaign •Idea Collection Evaluation of the ideas •Selecting 3 teams from each division 20 Oct- 23 Nov 25 Nov- 3 Dec 4 Dec – 7 Dec 10 Dec- 26 Dec 1 -Jan 2024 Meeting with the selected teams •Dhaka : 10 Dec-12 Dec •Chattogram: 12 Dec-14 Dec •Mymensingh: 14 Dec – 16 Dec •Sylhet : 16 Dec – 18 Dec •Rajshahi : 18 Dec – 20 Dec •Rangpur : 20 Dec – 22 Dec •Barishal : 22 Dec – 24 Dec •Khulna : 24 Dec – 26 Dec Final Round •Presentation of the divisional selected 24 teams •Funding will be given to the top three teams Timeline
- 11. Media Plan: •Channels: • Website and Microsite • Social Media (Facebook, Instagram, Twitter, LinkedIn) • Email Marketing • Industry Forums and Communities • Collaboration with Water and Tech Blogs •Content: • Launch Announcement • Participant Success Stories • Expert Interviews • Event Updates • Winner Announcements Media Plan
- 12. Target Group 1. Age between 16 to 35 2. 2.working people 3. Students 4. Politicians 5. Rural people 6. People who have issues with safe drinking water 7. Industry experts to install new water management policy
- 13. •Content Strategy: • Create engaging blog posts, videos, and infographics about water-related issues, innovative technologies, and the significance of the challenge. •Partnerships and Collaborations: • Collaborate with water-related NGOs, tech communities, and influencers to extend the reach of the campaign. Content Strategy and Partnerships
- 14. Evaluation plan Weekly surveying to keep track Social media reach Count Audit after the whole campaign Evaluation Plan
- 15. Finance Total cost 1 crore plus ROI 37.5% from previous campaign assumption return 46 lakh For this year
- 16. Next 5 year campaign plan
- 17. Next 5 year campaign plan
- 19. Impacts •Increased Brand Awareness: • Anticipate a 30% increase in brand visibility due to the campaign's reach and engagement efforts. •Positive PR: • Expect positive media coverage, people, young will encourage about water safety, water management, footprint and mentions in industry publications, potentially reaching 50,000 viewers per episode of this show broadcast. •Potential Business Growth: • Forecast a 20% increase in leads and conversions from the campaign, resulting in potential new business opportunities.
- 20. Thanks for your time Team Nairobi wants to bring Change and believe in this year’s theme.