TechBA Seattle- USMCOC NW March 2012
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The document discusses TechBA, a program that helps technology companies expand globally. It provides details on TechBA's branches, focus sectors in Seattle like information technology, aerospace, and biotechnology. It outlines TechBA Seattle's results in generating international sales and jobs for participating companies. The document also summarizes a bootcamp program that TechBA runs to help companies develop minimum viable products and test hypotheses over 5 weeks.
TechBA Seattle- USMCOC NW March 2012
- 1. The US-Mexico Chamber of Commerce NW Chapter Itzam De Gortari TechBA-Seattle March 29, 2012 TechBA, a Success model for Technology Companies Going Global
- 2. TechBA Branches Vancouver Montreal Seattle Silicon Valley Detroit Phoenix Madrid Austin
- 3. Seattle What is TechBA Seattle? Information Technologies • 90,000 employees • Puget Sound International Hub • 150 Companies • 30 billions (usd) Aerospace Biotechnology • 72,000 employees • 190 companies • 737 line of production • 16,000 employees • New 787 Dreamline • 10 billions in revenues • AFA Washington Clean Technology • High environmental concern Film & Music • Clean Tech Cluster, ranks # 1 • 1 billion in revenues by number employees around • 12,000 employees this sector Gaming Largest key players in the Logistics industry, 497 millions • 3rd largest shipping 9,200 employees center in USA
- 4. ECOSYSTEM FEDERAL GOVERNMENT STATE OF WASHINGTON • enterpriseSeattle • City of Bellevue • University of Washington • International Trade and Economic Development ASSOCIATIONS TECHBA COMMUNITY • US-Mexico Chamber of Commerce NW • Create relationships through business not the • Port of Seattle other way around • Center of Advanced Manufacturing Puget • Sells/business driven Sound • Business culture is direct • Venspark • Merits • Private companies
- 5. TechBA Results Created in 2005, under the mandate to provide an environment that encourages innovation • 150 technology companies have reached $ 160 MM usd of international sales and $ 1 B usd combined, national and international • 3,500 new high-value positions generated • High Value Technology Sectors: IT, aerospace, automotive, life sciences (biotechnology, medical devices), energy, high manufacturing
- 6. Facts of TechBA Seattle • 45 Mexican companies have participated in TechBA Seattle (2010-2011) • 10 companies have been incorporated in the US • 2 companies starting patent registration • 4 companies have hired US nationals • 15 Local Consultants / Coaches • 12 work spaces available in our offices • 5 strategic partners: City of Bellevue, enterpriseSeattle, Trade Development Alliance, US-Mexico Chamber of Commerce NW, and Venspark
- 7. TechBA Acceleration Program BootCamp Pre-‐accelera)on Acelera)on 1 and Acelera)on 2 • Customer generation • Marketing Plan • Hypothesis • Implementation • Sales increase definition Business • Sales increase Case • Smoke test • MVP 5 weeks 8 to 12 months 12 months
- 8. BootCamp 2012 10 Companies: VG, Mobile and Web app’s 5 weeks In two mayor steps Objective: Place a product in the market
- 10. 6 Accelera:on Pillars Product Distribu:on Market Elevator Pitch Business Case Opera:onal Plan Business Model Technology Resources Quantify and Replicate
- 12. BootCamp 2012 Before and after …
- 13. MVP: minimum viable product
- 15. Quick summary Persona Hypothesis Customer Smoke test Lean Startup MVP Metrics 6 pillars Get specific Venspark / Company Make decision TechBA Take Actions
- 16. Companies Portfolio 2009 3.23% Aerospace Aeronau:co 4.03% Automotive Automotriz 4.84% Biotecnología Biotechnology 4.03% 0.81% BPO BPO Energy Energía MANUFACTURA Manufacturing Mining Mineria 80.65% Quimica Chemicals TIC ITC
- 20. TechBA Principles • Technology intensive business and concentrated core business • Well established structure with a clear vision that permeates at all levels of the organization • As VC’s, we select people with DNA of an entrepreneur • Product is important but excellence in management makes it big • Competitive advantages: find what makes you better than anyone else in the market • Test the market as soon as possible and be ready to adapt, test your alpha with friends and your beta with customers • Self assessment
- 21. Context The company develops applica:ons for mobile phones for Android plaVorms, iOS, Blackberry and Windows 7 Company Achievements under the TechBA program $ . Sales and Growth Barriers 1 out of 6 … Publisher dependent market High cost of distribu:on
- 22. Context Scio is an Interna:onal full-‐service consul:ng firm that specializes in so^ware development. Provides outsourced product development and IT services for ISVs and businesses with internet-‐based services and applica:ons that support on-‐demand businesses and So^ware as a Service (SaaS) specializing in Microso^ technologies. Company Achievements under the TechBA Program • Microso^ Cer:fied Partner as Vendor ID in less than 3 months • Contract to develop training programs for Microso^ Azure Barriers • Vendor consolida:on • Saturated market (China and India) • Market long sales cycle • Customer acquisi:on
- 23. Context Kaxan is a company conformed by more than 100 people, focused on intellectual property development, mainly through films, animated series and video games produced by its two divisions: Kaxan Studios and Kaxan Games. Company Achievements under the TechBA program • Company’s exposure in the media. Promo:on of Kaxan Games and achievements in the local and interna:onal media: Kaxan Developed 3 iOS games published and released by Chilingo: Taco Master, Finger Shoes and Torture Bunny. Taco Master is the #1 downloaded app in the iTunes store in Mexico on iPhone and iPad (ahead of such brands as Plants vs. Zombies and Angry Birds). • Taco Master is one of the top 100 Arcade games in the US iTunes App Store Barriers • Corporate governance • Licensing process • Limited resources for films
- 24. Context Xibalba is an independent company with a global vision devoted to crea:ng innova:ve games by using the latest gaming technology to achieve the highest quality standards Company Achievements under the TechBA Program • Award winning Mexican company that has developed the game Icebreakers, offered for sale via digital distribu:on: Intel, Desura, OnLive, direct2Drive • Icebreakers was awarded the :Level Up 2010” awards for Character Design and Best Laptop Game” from Intel • Has secured their first extended development contract with a major mobile games indy developer publisher to assist in the development of new and exis:ng F2P (Free to Play) mobile games for iOS and Android. • Development of the value proposi:on of Xibalba Studios for Games Connec:on in Lyon France to be used with various publishers • Poten:al contract with Big Fish Games to publish future :tles Barriers Publisher dependent market High cost of distribu:on
- 25. Poten)al Success Case Context Anfexi is a company that provides so^ware solu:ons for the loan and credit industry. It has 20 specialized products with a scope that goes from the lead genera:on/loan origina:on to the loan management/collec:on and recovery Company Achievements under the TechBA Program • Anfexi refined its business strategy • Found and got in contact with poten:al financial services ins:tu:ons • Closed a contract with Sco:a Bank • Is nego:a:ng a poten:al partnership with a partner to provide services to credit unions in the U.S. Barriers • Lenders have the need to sell more loans and reduce the cost of manage them.
- 26. Poten)al Success Case Context Locomocion 3D is a Mexican company that provides Mo:on Controlled Camera Services and recently it has been involved in game development through the planning of a virtual studio Company Achievements under the TechBA Program • Development of a new and improved business plan including sales materials focusing on key ac:ons to enabling partnership opportuni:es • Locomocion 3D had a business mee:ng with Microso^ having an excellent outcome with the purpose of using Kinect in B2B applica:ons. • Iden:fied poten:al partners and engagement for company’s sales exten:on opportuni:es Barriers Publisher dependent market High cost of distribu:on
- 27. Poten)al Success Case Context Kokonut Studio is an independent and crea:ve Mexican game studio driven by their desire to innovate mobile experiences Company Achievements under the TechBA Program • Ability to execute a competent product development in the video games sector • Development and valida:on of a new posi:oning around “Context Based Games” • Access to 10 major poten:al publishers or distribu:on partners • Nego:a:ons with distribu:on partners Barriers Publisher dependent market High cost of distribu:on
- 28. Take away • Accelerator model successful for economic development based on push strategies: especial emphasis in sales • People, structure and operations • Facilitators, based on consultants promoting: • Key business relationships in the new market • Hubs: education, political structure that understands business needs and Financial institution willing to invest in innovation
- 29. Thanks