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TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters

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The document appears to be a series of slides by Tim Kadlec on various technical SEO topics. Some key points covered include: - The benefits of AMP for page speed due to reduced payload and third party requests. However, AMP pages initially render slower due to asynchronous loading of custom elements. - Caching and pre-rendering pages on a CDN improves AMP performance versus loading from the main domain. - Google contributes the vast majority of code to the AMP Project and many see it as a way for Google to influence web standards. - Progressive Web Apps (PWAs) are discussed as an alternative to native apps that can provide app-like experiences through the browser.

Marketing
Related topics:
Web Performance Tips • Search Engine Optimization
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TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters
Tim Kadlec | @tkadlec | #TechSEOBoost SEO, WPO, SPA, AMP, PWA & OTHER ACRONYMS – Performance that matters
Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, />
Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, />
Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, />
Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, />
Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, />
Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, super, />
Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, super, outstanding” />
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost Connect people with the information they need from the highest quality source
Tim Kadlec | @tkadlec | #TechSEOBoost highest quality source
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2BAMcpX
Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2KC1Vri
Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2QrstBi
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost 341MS
Tim Kadlec | @tkadlec | #TechSEOBoost 5.7s
Tim Kadlec | @tkadlec | #TechSEOBoost 32.9s
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost THERE IS NO ONE METRIC TO RULE THEM ALL (and in the darkness bind them)
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost wpostats.com
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost BETTER PERFORMANCE MEANS A BETTER EXPERIENCE
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost CRAWL PROCESS INDEX
Tim Kadlec | @tkadlec | #TechSEOBoost PROCESS
Tim Kadlec | @tkadlec | #TechSEOBoost RENDER QUEUE RENDERER
Tim Kadlec | @tkadlec | #TechSEOBoost RENDER QUEUE RENDERER 41
Tim Kadlec | @tkadlec | #TechSEOBoost CRAWL QUEUE RENDERER
Tim Kadlec | @tkadlec | #TechSEOBoost UP TO ONE WEEK
Tim Kadlec | @tkadlec | #TechSEOBoost <script type="text/javascript” src="jquereactgular.js"></script>
Tim Kadlec | @tkadlec | #TechSEOBoost <script>
Tim Kadlec | @tkadlec | #TechSEOBoost <script type="text/javascript" async src="jquereactgular.js"></script>
Tim Kadlec | @tkadlec | #TechSEOBoost <script async>
Tim Kadlec | @tkadlec | #TechSEOBoost <script async>
Tim Kadlec | @tkadlec | #TechSEOBoost <script type="text/javascript" defer src="jquereactgular.js"></script>
Tim Kadlec | @tkadlec | #TechSEOBoost <script defer>
Tim Kadlec | @tkadlec | #TechSEOBoost <script defer>
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost SPOF SINGLE POINT OF FAILURE
Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2Q52OPd
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost defer async
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb
Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb
Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost FRIENDS DON’T LET FRIENDS USE CLIENT-SIDE A/B TESTING
Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2E4WroL
Tim Kadlec | @tkadlec | #TechSEOBoost <!--workertest:mytest=a--> <a href="#" class="donuts"> Try our delicious <i>donuts!</i> <img src="donuts.png" alt="two iced donuts"> </a> <!--/workertest:mytest=a--> <!--workertest:mytest=b--> <a href="#" class="wafel"> Try our delicious <i>stroop wafels!</i> <img src="wafel.png" alt="stroop wafels"> </a> <!--/workertest:mytest=b-->
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost 1933 4617 4227 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 Canonical AMP AMP w/ CDN
Tim Kadlec | @tkadlec | #TechSEOBoost 3277 6171 8152 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Canonical AMP AMP w/ CDN
Tim Kadlec | @tkadlec | #TechSEOBoost 1. Why is AMP faster? 2. Why is AMP slower to start render? 3. Why is AMP on the CDN better?
Tim Kadlec | @tkadlec | #TechSEOBoost 1. Why is AMP faster?
Tim Kadlec | @tkadlec | #TechSEOBoost 53 61 318 0 50 100 150 200 250 300 350 Canonical AMP AMP w/ CDN
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost 59% THIRD-PARTY REQUESTS
Tim Kadlec | @tkadlec | #TechSEOBoost 2. Why is AMP slower to start render?
Tim Kadlec | @tkadlec | #TechSEOBoost <script custom-element="amp-font" src="https://cdn.ampproject.org/v0/amp-font-0.1.js" async></script> <script custom-element="amp-twitter" src="https://cdn.ampproject.org/v0/amp-twitter-0.1.js" async></script> <script custom-element="amp-facebook" src="https://cdn.ampproject.org/v0/amp-facebook-0.1.js" async></script> <script custom-element="amp-youtube" src="https://cdn.ampproject.org/v0/amp-youtube-0.1.js" async></script> <script custom-element="amp-vimeo" src="https://cdn.ampproject.org/v0/amp-vimeo-0.1.js" async></script> <script custom-element="amp-soundcloud" src="https://cdn.ampproject.org/v0/amp-soundcloud-0.1.js" async></script> <script custom-element="amp-instagram" src="https://cdn.ampproject.org/v0/amp-instagram-0.1.js" async></script> <script custom-element="amp-list" src="https://cdn.ampproject.org/v0/amp-list-0.1.js" async></script> <script custom-element="amp-geo" src="https://cdn.ampproject.org/v0/amp-geo-0.1.js" async></script>
Tim Kadlec | @tkadlec | #TechSEOBoost <script async>
Tim Kadlec | @tkadlec | #TechSEOBoost 3. Why is AMP on the CDN better?
Tim Kadlec | @tkadlec | #TechSEOBoost • Caching images and fonts • Restricting maximum image sizes • Compressing images on the fly • Uses HTTP/2 and HTTPS • Strips out HTML comments • Automates inclusion of resource hints such as dns-prefetch and preconnect • Pre-rendering the page on the server
Tim Kadlec | @tkadlec | #TechSEOBoost • Pre-rendering the page on the server
Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2AuWNkh
Tim Kadlec | @tkadlec | #TechSEOBoost 25% of contributors work at Google
Tim Kadlec | @tkadlec | #TechSEOBoost 90% of contributions come from Google
Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2Qt2pp8
Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2SkMdns
Tim Kadlec | @tkadlec | #TechSEOBoost Feature-Policy: unsized-media 'none'
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost WHEN IN DOUBT BET ON THE WEB
Tim Kadlec | @tkadlec | #TechSEOBoost PWA’s PROGRESSIVE WEB APPS
Tim Kadlec | @tkadlec | #TechSEOBoost Frances Berriman Alex Russell
Tim Kadlec | @tkadlec | #TechSEOBoost pwastats.com
Tim Kadlec | @tkadlec | #TechSEOBoost Connect people with the information they need from the highest quality source
Tim Kadlec | @tkadlec | #TechSEOBoost
Tim Kadlec | @tkadlec | #TechSEOBoost THANK YOU! –

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TechSEO Boost 2018: SEO, WPO, SPA, AMP, PWA & Other Acronyms: Performance that Matters

  • 2. Tim Kadlec | @tkadlec | #TechSEOBoost SEO, WPO, SPA, AMP, PWA & OTHER ACRONYMS – Performance that matters
  • 3. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, />
  • 4. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, />
  • 5. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, />
  • 6. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, />
  • 7. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, />
  • 8. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, super, />
  • 9. Tim Kadlec | @tkadlec | #TechSEOBoost <meta name="keywords” content=”fantastic, amazing, great, wonderful, stellar, super, outstanding” />
  • 10. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 11. Tim Kadlec | @tkadlec | #TechSEOBoost Connect people with the information they need from the highest quality source
  • 12. Tim Kadlec | @tkadlec | #TechSEOBoost highest quality source
  • 13. Tim Kadlec | @tkadlec | #TechSEOBoost
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  • 17. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 18. Tim Kadlec | @tkadlec | #TechSEOBoost 341MS
  • 19. Tim Kadlec | @tkadlec | #TechSEOBoost 5.7s
  • 20. Tim Kadlec | @tkadlec | #TechSEOBoost 32.9s
  • 21. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 22. Tim Kadlec | @tkadlec | #TechSEOBoost THERE IS NO ONE METRIC TO RULE THEM ALL (and in the darkness bind them)
  • 23. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 24. Tim Kadlec | @tkadlec | #TechSEOBoost wpostats.com
  • 25. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 26. Tim Kadlec | @tkadlec | #TechSEOBoost
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  • 28. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 29. Tim Kadlec | @tkadlec | #TechSEOBoost BETTER PERFORMANCE MEANS A BETTER EXPERIENCE
  • 30. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 31. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 32. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 33. Tim Kadlec | @tkadlec | #TechSEOBoost CRAWL PROCESS INDEX
  • 34. Tim Kadlec | @tkadlec | #TechSEOBoost PROCESS
  • 35. Tim Kadlec | @tkadlec | #TechSEOBoost RENDER QUEUE RENDERER
  • 36. Tim Kadlec | @tkadlec | #TechSEOBoost RENDER QUEUE RENDERER 41
  • 37. Tim Kadlec | @tkadlec | #TechSEOBoost CRAWL QUEUE RENDERER
  • 38. Tim Kadlec | @tkadlec | #TechSEOBoost UP TO ONE WEEK
  • 39. Tim Kadlec | @tkadlec | #TechSEOBoost <script type="text/javascript” src="jquereactgular.js"></script>
  • 40. Tim Kadlec | @tkadlec | #TechSEOBoost <script>
  • 41. Tim Kadlec | @tkadlec | #TechSEOBoost <script type="text/javascript" async src="jquereactgular.js"></script>
  • 42. Tim Kadlec | @tkadlec | #TechSEOBoost <script async>
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  • 50. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 51. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 52. Tim Kadlec | @tkadlec | #TechSEOBoost SPOF SINGLE POINT OF FAILURE
  • 53. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2Q52OPd
  • 54. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 55. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 56. Tim Kadlec | @tkadlec | #TechSEOBoost defer async
  • 57. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 58. Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb
  • 59. Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb
  • 60. Tim Kadlec | @tkadlec | #TechSEOBoost ~2500-3000kb
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  • 64. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 65. Tim Kadlec | @tkadlec | #TechSEOBoost FRIENDS DON’T LET FRIENDS USE CLIENT-SIDE A/B TESTING
  • 66. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2E4WroL
  • 67. Tim Kadlec | @tkadlec | #TechSEOBoost <!--workertest:mytest=a--> <a href="#" class="donuts"> Try our delicious <i>donuts!</i> <img src="donuts.png" alt="two iced donuts"> </a> <!--/workertest:mytest=a--> <!--workertest:mytest=b--> <a href="#" class="wafel"> Try our delicious <i>stroop wafels!</i> <img src="wafel.png" alt="stroop wafels"> </a> <!--/workertest:mytest=b-->
  • 68. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 69. Tim Kadlec | @tkadlec | #TechSEOBoost 1933 4617 4227 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 Canonical AMP AMP w/ CDN
  • 70. Tim Kadlec | @tkadlec | #TechSEOBoost 3277 6171 8152 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Canonical AMP AMP w/ CDN
  • 71. Tim Kadlec | @tkadlec | #TechSEOBoost 1. Why is AMP faster? 2. Why is AMP slower to start render? 3. Why is AMP on the CDN better?
  • 72. Tim Kadlec | @tkadlec | #TechSEOBoost 1. Why is AMP faster?
  • 73. Tim Kadlec | @tkadlec | #TechSEOBoost 53 61 318 0 50 100 150 200 250 300 350 Canonical AMP AMP w/ CDN
  • 74. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 75. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 76. Tim Kadlec | @tkadlec | #TechSEOBoost 59% THIRD-PARTY REQUESTS
  • 77. Tim Kadlec | @tkadlec | #TechSEOBoost 2. Why is AMP slower to start render?
  • 78. Tim Kadlec | @tkadlec | #TechSEOBoost <script custom-element="amp-font" src="https://cdn.ampproject.org/v0/amp-font-0.1.js" async></script> <script custom-element="amp-twitter" src="https://cdn.ampproject.org/v0/amp-twitter-0.1.js" async></script> <script custom-element="amp-facebook" src="https://cdn.ampproject.org/v0/amp-facebook-0.1.js" async></script> <script custom-element="amp-youtube" src="https://cdn.ampproject.org/v0/amp-youtube-0.1.js" async></script> <script custom-element="amp-vimeo" src="https://cdn.ampproject.org/v0/amp-vimeo-0.1.js" async></script> <script custom-element="amp-soundcloud" src="https://cdn.ampproject.org/v0/amp-soundcloud-0.1.js" async></script> <script custom-element="amp-instagram" src="https://cdn.ampproject.org/v0/amp-instagram-0.1.js" async></script> <script custom-element="amp-list" src="https://cdn.ampproject.org/v0/amp-list-0.1.js" async></script> <script custom-element="amp-geo" src="https://cdn.ampproject.org/v0/amp-geo-0.1.js" async></script>
  • 79. Tim Kadlec | @tkadlec | #TechSEOBoost <script async>
  • 80. Tim Kadlec | @tkadlec | #TechSEOBoost 3. Why is AMP on the CDN better?
  • 81. Tim Kadlec | @tkadlec | #TechSEOBoost • Caching images and fonts • Restricting maximum image sizes • Compressing images on the fly • Uses HTTP/2 and HTTPS • Strips out HTML comments • Automates inclusion of resource hints such as dns-prefetch and preconnect • Pre-rendering the page on the server
  • 82. Tim Kadlec | @tkadlec | #TechSEOBoost • Pre-rendering the page on the server
  • 83. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2AuWNkh
  • 84. Tim Kadlec | @tkadlec | #TechSEOBoost 25% of contributors work at Google
  • 85. Tim Kadlec | @tkadlec | #TechSEOBoost 90% of contributions come from Google
  • 86. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2Qt2pp8
  • 87. Tim Kadlec | @tkadlec | #TechSEOBoost bit.ly/2SkMdns
  • 88. Tim Kadlec | @tkadlec | #TechSEOBoost Feature-Policy: unsized-media 'none'
  • 89. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 90. Tim Kadlec | @tkadlec | #TechSEOBoost WHEN IN DOUBT BET ON THE WEB
  • 91. Tim Kadlec | @tkadlec | #TechSEOBoost PWA’s PROGRESSIVE WEB APPS
  • 92. Tim Kadlec | @tkadlec | #TechSEOBoost Frances Berriman Alex Russell
  • 93. Tim Kadlec | @tkadlec | #TechSEOBoost pwastats.com
  • 94. Tim Kadlec | @tkadlec | #TechSEOBoost Connect people with the information they need from the highest quality source
  • 95. Tim Kadlec | @tkadlec | #TechSEOBoost
  • 96. Tim Kadlec | @tkadlec | #TechSEOBoost THANK YOU! –