Testing workshop dayone final accelerator 26022019
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This document summarizes a customer discovery workshop focused on developing and testing hypotheses for new products and services. The workshop covered topics such as conducting customer interviews and focus groups, developing minimum viable products, prioritizing critical hypotheses, designing hypothesis test cards, and planning experiments. Participants worked in groups to extract and refine hypotheses, develop MVPs, design test cards for important hypotheses, and track planned experiments and activities over the coming months. The goal was to help entrepreneurs learn quickly by getting feedback through the build-measure-learn process with minimal effort.
Testing workshop dayone final accelerator 26022019
- 1. An initiative managed by BaselArea.swiss in close collaboration with the Canton of Basel-Stadt DAYONE ACCELERATOR – TESTING 26th FEBRUARY 2019
- 2. Photo parachute Steve blank Cheating on your customer discovery interview is like cheating in your parachute packing class
- 3. DIFFERENT CUSTOMER DISCOVERY AND FIRST TESTING • Interviews • Focus group • Survey
- 4. GROUP DISCUSSION 4 RECENT EXPERIENCE ON CUSTOMERS INTERVIEWS?
- 5. MINIMAL VIABLE PRODUCT A minimal variable product (MVP) helps entrepreneurs start the process of learning as quickly as possible. It is the fastest way to get through the Build Measure Learn feedback loop with minimal amount of effort. It tests the value proposition and potential partners interests.
- 6. GROUP DISCUSSION 8 WHAT COULD BE A MVPs? SHARE ALSO YOUR EXPERIENCE
- 7. MAKE IT REAL WITH A MVP IN LIFE SCIENCE, MARKET PRODUCT FIT AND EVIDENCE PRODUCT MARKET FIT • Brochure or storyboard • Apps prototype • Wizard of Oz : ”fake it until you can make it” • Video • Landing page Source : Lean start up book EVIDENCE MARKET FIT • Proof of concept, Prototype • Clinical trial • healthy subject • patient
- 9. VIDEO Dropbox OVERNIGHT > 10 TIMES MORE VISITOR ON THEIR WEBSITE
- 11. WIZARD OF OZ FAKE IT UNTIL YOU CAN MAKE IT
- 13. For many part of the BMC, it is just a set of hypotheses...
- 14. HYPOTHESIS critical prioritization Instructions – Who: Break-out into teams – How: Extract/ refine the hypotheses from VPC and BMC, and environment Draw a funnel on paper Put them all on the funnel Prioritize the 2 or 3 most critical hypothesis – Time: 30 min Outcome: Hypothesis funnel sketch and filled, share the 3 most critical hypothesis identified 16
- 15. HYPOTHESIS FUNNEL SKETCH ON YOUR FLIP CHART
- 16. GROUP DISCUSSION 18 WHAT COULD BE A MVPs? SHARE ALSO YOUR EXPERIENCE
- 17. THE FEEDBACK LOOP LEAN STARTUP METHODOLOGY Adapt from https://blog.strategyzer.com/posts/2017/5/2/how-to-test-your-idea-start-with-the-most-critical-hypotheses
- 18. Test Card Design and structure your hypothesis with the Test Cards 20 Describe the hypothesis You want to test How you want to verify the hypothesis – experiment design What date will be measured Target threshold definition – to validate or Invalidate the hypothesis How costly will be this test How long it will take to have the results from this test How critical is this hypothesis for the Entire idea How reliable the date are What people say vs do How we interpret the data
- 19. Source : Validate Your Ideas with the Test Card
- 20. Surgeon prefer our new medical device over older technology Get surgeons to sign a recommendation letter to their hospital administrator Measure the percentage of surgeons who are interested AND sign the letter % of surgeon who sign = % of surgeons who already bought devices from us Surgeons’s interest
- 21. Instructions – Who: Break-out into teams – How: Develop Test Cards for the 2 or 3 most important hypotheses. If you have key experiment ongoing, wright the corresponding test card – Time: 40 min Outcome: share your test card 23 TESTING DESIGN YOUR EXPERIMENT
- 22. GROUP DISCUSSION 24 WHAT WAS YOUR BIGGEST INSIGHT?
- 23. WHAT NEXT 25 HOW TO TRACK / PLAN YOUR EXPERIMENT?
- 24. Jan Feb March April May June PLANNED TEST, KEY ACTIVITIES AND MEETINGS POST IT COLOR CODED PER ACTIVITY TYPE : EXPERIMENT, MEETINGS AND CONFERENCES, VISITS…
- 26. MAKE SURE TO KEEP THE RIGHT MINDSET ! “I have not failed, I’ve just found ten thousand ways that won’t work” Thomas Edison Inventor of the electric light
- 27. AND ALSO… …DON’T FORGET YOUR NORTH STAR!