The 5 Pillars of Successful Inbound Marketing
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The document outlines the 5 pillars of successful inbound marketing: people, technology, content, reach, and progressive profiling. It discusses having the right team and understanding your buyer persona. It also presents a customer journey from awareness to decision stage supported by content assets and an automated sales process. The goal is to answer questions, establish trust, and introduce positioning to address pushbacks and generate new leads through a sales-first approach and renting digital assets to capture customers forever.
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The 5 Pillars of Successful Inbound Marketing
- 1. THE 5 PILLARS OF SUCCESSFUL INBOUND MARKETING Matt Hodkinson, Influence Agents
- 2. PEOPLE
- 3. 1. YOUR TEAM 2. YOU 3. YOUR BUYER
- 7. TECHNOLOGY
- 13. CUSTOMER JOURNEY
- 14. AWARENESS STAGE Information qualified leads CONSIDERATION STAGE Marketing qualified leads Consultation Sales Call DECISION STAGE Sales qualified leads Blogging Premium Content (Top of Funnel) Automated Emails with Supporting Content Brand Filter Offer (Middle of Funnel) Automated Emails with Selling Content Sales Offer (Bottom of Funnel) BUYER’S JOURNEY CONTENT ASSETS ANSWER QUESTIONS ESTABLISH TRUST & THOUGHT LEADERSHIP INTRODUCE YOUR POSITIONING PROVIDE PRODUCT & SERVICE INFORMATION ADDRESS PUSHBACKS LEAD IS READY FOR SALES ADDRESS COMMON SALES QUESTIONS NEW LEAD GENERATED AUTOMATED SALES PROCESS
- 16. SALES FIRST!
- 17. CONTENT
- 21. REACH
- 22. EMAIL DATABASE SEO ORGANIC SOCIAL PAID SEARCH & SOCIAL
- 24. RENT ONCE, CAPTURE FOREVER
- 26. A CHALLENGE…
- 27. THANK YOU!