The Avengers x The Night Watch
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The document discusses the Rijksmuseum's YouTube strategy to connect with different target audiences through multiple channels on the platform. The objectives are to connect visual cultures through educational and entertaining content, as well as stimulate creativity by exporting museum experiences outside its walls and creating meaningful content.
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The Avengers x The Night Watch
- 1. Wouter van der Horst - Educator Digital Learning @rijkmuseum My difficult dutch name
- 3. Why YouTube? Education & Entertainment
- 4. Different target audiences = multiple channels
- 5. Objective: connecting visual cultures
- 9. What is a museum visitor? What is a museum? How can I export museum experiences outside the walls of my museum? What helps me to create meaningful content?