The Chief Digital Officer (CDO) - The New Business Transformation Leader
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This document discusses the rise of the Chief Digital Officer (CDO) role. It notes that CDO is the third most sought-after C-level position, and that the percentage of companies undergoing digital transformations will more than double by 2020. The objectives are to provide rationale for the rise of CDOs, share best practices of successful CDOs, and forecast the future evolution of the CDO role and its implications. The document is presented by Precog Digital, a consultancy focused on digital maturity and transformations.
![OBJECTIVES
ü PROVIDE ra:onale for the steep rise in the hiring
of Chief Digital Officers and the roles they fulfill
inside organiza:ons
ü SHARE best prac:ces on what successful CDOs
do and what a]ributes CDO possess to perform at
all phases of deployment
ü FORECAST how we see the evolu:on of the
Chief Digital Officer con:nuing and implica:ons to
people and organiza:ons](https://image.slidesharecdn.com/thecdo-160715133120/85/The-Chief-Digital-Officer-CDO-The-New-Business-Transformation-Leader-5-320.jpg)
![SEVEN
LEAD
COMPONENTS
q Who are the Chief Digital Officers (CDOs)
q Condi:ons That Make the CDO Role Important
q The Key Roles and Gaps they Fill Inside
Organiza:ons
q The CDO Business & Technology Landscape
q Best Prac:ces of the CDO
q Leading A]ributes of the Successful CDO
q The Future of the Chief Digital Officer](https://image.slidesharecdn.com/thecdo-160715133120/85/The-Chief-Digital-Officer-CDO-The-New-Business-Transformation-Leader-7-320.jpg)
The Chief Digital Officer (CDO) - The New Business Transformation Leader
- 1. THE CHIEF DIGITAL OFFICER (CDO) “THE NEW BUSINESS TRANSFORMATION LEADER”
- 2. The CDO is ranked third for the most sought-‐a6er C-‐level posi:on. SOURCE: KORN FERRY IMPORTANCE
- 3. INSPIRATION “RIGHT NOW, THERE AREN’T ENOUGH PEOPLE, WITH THE RIGHT MIX OF TECHNICAL KNOWLEDGE, BUSINESS EXPERIENCE AND CONSUMER ORIENTATION IN THE MARKET.” FORBES
- 4. ENVIRONMENT/CONTEXT “THE PERCENTAGE OF ADVANCED DIGITAL TRANSFORMATION INITIATIVES WILL MORE THAN DOUBLE BY 2020, FROM 22% OF COMPANIES TO 50%.” SOURCE: FORBES
- 5. OBJECTIVES ü PROVIDE ra:onale for the steep rise in the hiring of Chief Digital Officers and the roles they fulfill inside organiza:ons ü SHARE best prac:ces on what successful CDOs do and what a]ributes CDO possess to perform at all phases of deployment ü FORECAST how we see the evolu:on of the Chief Digital Officer con:nuing and implica:ons to people and organiza:ons
- 6. KEY AUDIENCES • C-‐Suite, ExecuBve Boards and Strategists • Human Resources, Staffing and Change Management • Business and Digital TransformaBon Change Agents & CDOs • AssociaBons and Media • Consultants and Agencies
- 7. SEVEN LEAD COMPONENTS q Who are the Chief Digital Officers (CDOs) q Condi:ons That Make the CDO Role Important q The Key Roles and Gaps they Fill Inside Organiza:ons q The CDO Business & Technology Landscape q Best Prac:ces of the CDO q Leading A]ributes of the Successful CDO q The Future of the Chief Digital Officer
- 8. FRAMEWORK
- 9. ANALYSIS
- 10. OUR CREDIBILITY • Have built consultancy “precog Digital” dedicated to acceleraBng organizaBon’s digital maturity and business transformaBons • Interviewed 30+ CDOs on their role and successful pracBces • Defined the 18 core roles and 80+ parts of the Chief Digital Officer landscape • Authored globally published book “Wikibrands” on how the best brands go to work in digital everyday
- 11. PERFORMANCE PRECOG & WIKIBRANDS’s MANAGING DIRECTOR SEAN MOFFITT’S presentaBons & workshops deliver: • CustomizaBon for Each Audience • Credibility & Professional Approach • Energy, ProvocaBon & EmpatheBc Delivery • PracBcal & Valuable Tools and Content • Fresh & Up-‐to-‐Date Insights
- 12. LET’S CONNECT WE ACCELERATE YOUR DIGITAL MATURITY www.precog.digital [email protected] sean@wiki-‐brands.com For all presenta:on and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 [email protected] www.wiki-‐brands.com sean@wiki-‐brands.com