The Collaborator: Overcoming turf wars to deliver sustainable and inclusive growth
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The document discusses the importance of collaboration for Chief Marketing Officers (CMOs) in a rapidly evolving and complex world. It emphasizes that effective collaboration, involving cross-functional teams and strong communication, is essential for overcoming conflicts and achieving sustainable growth. Key ingredients for successful collaboration include a shared vision, defined roles, openness, accountability, and respect among team members.
The Collaborator: Overcoming turf wars to deliver sustainable and inclusive growth
- 1. Dentsu Aegis Media Dael Wood #miicmo17
- 2. 2 The Collaborator: Overcoming turf wars to deliver sustainable and inclusive growth
- 3. Why Collaboration has become so important for the CMO? 3
- 4. “There’s more and more to know in the world, and you can only have so much in your head. So the share of stuff you know as an individual is declining in any field.” Benjamin Jones, Kellogg School 4
- 5. Inside our organisations at C- level 5
- 6. Collaboration for the CMO 6
- 7. 7 Top Performers more likely to resource projects with cross-functional teams business, technology, marketing and user experience.
- 9. 9 The greater the proportion of experts a team had, the more likely it was to disintegrate into non-productive conflict or stalemate.
- 10. ‘Good Enough is Not Enough’ Chiat Day 10
- 12. 12 An increasingly connected, competitive and peer-to-peer communications context, building collaboration communication is critical to success.
- 13. The CMO’s inherent skills are a natural strength in this new collaborative world
- 15. Ingredients that help build better collaboration 15 Shared Vision Defined Value Chain Openness & Transparency Ownership & Accountability Respect Communication
- 16. 16 Shared Vision
- 17. 17 Defined Value Chain Define and leverage team strengths TALENT KNOWLEDGE SKILL
- 20. 20 Respect
- 21. Communication 21
- 23. Thank you