This document outlines the company culture of an advertising agency. The agency considers itself a "human capital company" that invests primarily in its people rather than products. It aims to hire individuals who share its core values of pursuing knowledge, being helpful, and working hard. The agency's culture emphasizes developing expertise in data-driven marketing, asking questions to deepen understanding, helping clients succeed, and proactively solving problems. Its goals are to help clients grow and make them feel like geniuses. The agency believes creating a positive culture where people love their jobs and their coworkers is key to its success.