SlideShare a Scribd company logo
COMPANY
CULTURE
willmarlow.com/culture
WHAT IS CULTURE?
Culture is a set of shared
values, behaviors and ideals.
willmarlow.com/culture
By promoting a meaningful
company culture, we will have an
easier time knowing if you will
enjoy working with us.
WHY DOES CULTURE MATTER?
willmarlow.com/culture
A great company culture is our
way of making a place that we can
all enjoy together.
WHY DOES CULTURE MATTER?
willmarlow.com/culture
By understanding our
culture you will have
an easier time thinking
about these statements:
If the answer isn't hell
yes if should be no.
Clausewitz's first
principle: act with the
utmost concentration.
Unhappiness is caused
chiefly by an excessive
focus on the self.
The little things are the
big things.
MDM Inc. | Social Media Strategy
willmarlow.com/culture
Why is culture extra-
important for
marketing agencies
like us?
BECAUSE WE
ARE A PEOPLE
BUSINESS.
willmarlow.com/culture
Put another
way, we are a
human capital
company.
A product company invests
more in product than in
people.
An agency invests more in
people than in product.
Agency = People > Product
willmarlow.com/culture
Since we are a
human capital
company, hiring
towards culture is
a key part of our
growth strategy.
willmarlow.com/culture
A bad plan is better than no plan.
GARRY KASPAROV
CHESS GRANDMASTER
willmarlow.com/culture
Let's think
about this
another way.
What does an agency
do?
An agency solves problems.
And as a data-driven
agency we eliminate
uncertainty for our
clients.
willmarlow.com/culture
Manage digital
campaigns
Train other
agencies
At our company
we do two
specific things:
willmarlow.com/culture
Our job is:
To help our
clients grow.
willmarlow.com/culture
Our mission is:
To make our
clients feel like
geniuses.
willmarlow.com/culture
Every day, it is your flat out responsibility to
make your boss look good. You have to make
him or her smarter...all the time.
JACK WELCH
CEO, GE
willmarlow.com/culture
We hire people
who share our
three core
values:
Pursuit of
knowledge
Helpfulness
Hard work
willmarlow.com/culture
People who want
to be helpful
People who want
to be experts
WHO DO
WE HIRE?
willmarlow.com/culture
What makes us
succeed as an
agency?
INVESTING IN
THE RIGHT
PEOPLE.
willmarlow.com/culture
WE PROMOTE
PEOPLE WHO:
Want to be
continuous,
life-long
learners
Aren't
satisfied by
easy answers
Ask the same
questions
repeatedly in
order to dig
deeper
Make our
clients look
like heroes
inside their 
companies
Productively,
solve
problems
before they
appear
willmarlow.com/culture
We don't care
where you live.
We are not limited
by geography.
WHAT
DON'T
WE CARE
ABOUT?
willmarlow.com/culture
We don't care about
impressive-
sounding degrees
and certifications.
We value your
credentials but care
more about what you
can do.
willmarlow.com/culture
WHAT
DON'T
WE CARE
ABOUT?
And finally, we don't
care about BS.
There is too much BS
in marketing. And we
want to remove it all.
We have our work
cut out for us.
willmarlow.com/culture
WHAT
DON'T
WE CARE
ABOUT?
There are eight easy-to-follow that guide us
in support of our culture of knowledge,
helpfulness and hard work.
Never brag about clicks, impressions or traffic.
Focus on leads, conversions, sales and revenue.
Explain or question why a marketing idea is good or bad.
Stay ahead of the client in questioning the ROI of a campaign.
Know that you are not spending money on ads. You are investing.
Imagine that you are investing your own money.
Talk about recent accomplishments and current priorities.
Ask yourself how you can communicate impact through data.
1.
2.
3.
4.
5.
6.
7.
8.
willmarlow.com/culture
We are pursuing excellence,
and hiring the right people will
help us succeed.
WHAT'S THE POINT OF BUILDING
A POSITIVE CULTURE?
willmarlow.com/culture
We want you to
love your job.
People like being around like-
minded people.
Studies show that the #1
predictor of happiness at
work is whether you like the
people you work with.
willmarlow.com/culture
Remember these
maxims from the
beginning of the
presentation?
If the answer isn't hell
yes if should be no.
Clausewitz's first
principle: act with the
utmost concentration.
Unhappiness is caused
chiefly by an excessive
focus on the self.
The little things are the
big things.
MDM Inc. | Social Media Strategy
willmarlow.com/culture
WE ARE HERE TO MAKE A
DENT IN THE UNIVERSE.
This happens when you are happy with the people
around you and the work you are doing.
AS STEVE JOBS SAID,
willmarlow.com/culture
KEY TAKEAWAYS
Ad agencies like ours are human capital companies, and so hiring the right
people is critical to success – people are the primary investment.
Our culture is defined by seeking joy in pursuit of knowledge, helpfulness,
and hard work.
You’ll be happy here if you want to:
Develop deep expertise in data-driven marketing
Ask lots of questions to dig deeper on difficult topics;
Care deeply about making our clients look like heroes; and
Are proactive about solving problems before they appear.
We care about things that matter – not vanity metrics.
Our job is to help our clients grow.
Our mission to make our clients feel like geniuses.
If the answer isn’t hell yes, it should be no.
We are here to make a dent in the universe.
The point is: we want you to love your job.
If you love our
culture and mission,
then we would love
to hire you, promote
you and reward you.
SOUND LIKE A
PERFECT MATCH?
willmarlow.com/culture
Thank you for
learning about
us.
Now we want to
learn about you.
willmarlow.com/culture

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The Culture of a Marketing Agency

  • 2. WHAT IS CULTURE? Culture is a set of shared values, behaviors and ideals. willmarlow.com/culture
  • 3. By promoting a meaningful company culture, we will have an easier time knowing if you will enjoy working with us. WHY DOES CULTURE MATTER? willmarlow.com/culture
  • 4. A great company culture is our way of making a place that we can all enjoy together. WHY DOES CULTURE MATTER? willmarlow.com/culture
  • 5. By understanding our culture you will have an easier time thinking about these statements: If the answer isn't hell yes if should be no. Clausewitz's first principle: act with the utmost concentration. Unhappiness is caused chiefly by an excessive focus on the self. The little things are the big things. MDM Inc. | Social Media Strategy willmarlow.com/culture
  • 6. Why is culture extra- important for marketing agencies like us? BECAUSE WE ARE A PEOPLE BUSINESS. willmarlow.com/culture
  • 7. Put another way, we are a human capital company. A product company invests more in product than in people. An agency invests more in people than in product. Agency = People > Product willmarlow.com/culture
  • 8. Since we are a human capital company, hiring towards culture is a key part of our growth strategy. willmarlow.com/culture
  • 9. A bad plan is better than no plan. GARRY KASPAROV CHESS GRANDMASTER willmarlow.com/culture
  • 10. Let's think about this another way. What does an agency do? An agency solves problems. And as a data-driven agency we eliminate uncertainty for our clients. willmarlow.com/culture
  • 11. Manage digital campaigns Train other agencies At our company we do two specific things: willmarlow.com/culture
  • 12. Our job is: To help our clients grow. willmarlow.com/culture
  • 13. Our mission is: To make our clients feel like geniuses. willmarlow.com/culture
  • 14. Every day, it is your flat out responsibility to make your boss look good. You have to make him or her smarter...all the time. JACK WELCH CEO, GE willmarlow.com/culture
  • 15. We hire people who share our three core values: Pursuit of knowledge Helpfulness Hard work willmarlow.com/culture
  • 16. People who want to be helpful People who want to be experts WHO DO WE HIRE? willmarlow.com/culture
  • 17. What makes us succeed as an agency? INVESTING IN THE RIGHT PEOPLE. willmarlow.com/culture
  • 18. WE PROMOTE PEOPLE WHO: Want to be continuous, life-long learners Aren't satisfied by easy answers Ask the same questions repeatedly in order to dig deeper Make our clients look like heroes inside their  companies Productively, solve problems before they appear willmarlow.com/culture
  • 19. We don't care where you live. We are not limited by geography. WHAT DON'T WE CARE ABOUT? willmarlow.com/culture
  • 20. We don't care about impressive- sounding degrees and certifications. We value your credentials but care more about what you can do. willmarlow.com/culture WHAT DON'T WE CARE ABOUT?
  • 21. And finally, we don't care about BS. There is too much BS in marketing. And we want to remove it all. We have our work cut out for us. willmarlow.com/culture WHAT DON'T WE CARE ABOUT?
  • 22. There are eight easy-to-follow that guide us in support of our culture of knowledge, helpfulness and hard work. Never brag about clicks, impressions or traffic. Focus on leads, conversions, sales and revenue. Explain or question why a marketing idea is good or bad. Stay ahead of the client in questioning the ROI of a campaign. Know that you are not spending money on ads. You are investing. Imagine that you are investing your own money. Talk about recent accomplishments and current priorities. Ask yourself how you can communicate impact through data. 1. 2. 3. 4. 5. 6. 7. 8. willmarlow.com/culture
  • 23. We are pursuing excellence, and hiring the right people will help us succeed. WHAT'S THE POINT OF BUILDING A POSITIVE CULTURE? willmarlow.com/culture
  • 24. We want you to love your job. People like being around like- minded people. Studies show that the #1 predictor of happiness at work is whether you like the people you work with. willmarlow.com/culture
  • 25. Remember these maxims from the beginning of the presentation? If the answer isn't hell yes if should be no. Clausewitz's first principle: act with the utmost concentration. Unhappiness is caused chiefly by an excessive focus on the self. The little things are the big things. MDM Inc. | Social Media Strategy willmarlow.com/culture
  • 26. WE ARE HERE TO MAKE A DENT IN THE UNIVERSE. This happens when you are happy with the people around you and the work you are doing. AS STEVE JOBS SAID, willmarlow.com/culture
  • 27. KEY TAKEAWAYS Ad agencies like ours are human capital companies, and so hiring the right people is critical to success – people are the primary investment. Our culture is defined by seeking joy in pursuit of knowledge, helpfulness, and hard work. You’ll be happy here if you want to: Develop deep expertise in data-driven marketing Ask lots of questions to dig deeper on difficult topics; Care deeply about making our clients look like heroes; and Are proactive about solving problems before they appear. We care about things that matter – not vanity metrics. Our job is to help our clients grow. Our mission to make our clients feel like geniuses. If the answer isn’t hell yes, it should be no. We are here to make a dent in the universe. The point is: we want you to love your job.
  • 28. If you love our culture and mission, then we would love to hire you, promote you and reward you. SOUND LIKE A PERFECT MATCH? willmarlow.com/culture
  • 29. Thank you for learning about us. Now we want to learn about you. willmarlow.com/culture