The Digital Economy Workforce: Challenges & Opportunities
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The document discusses the challenges and opportunities in the digital economy workforce, emphasizing the need for trust-centric models and sustainable business practices. It highlights the issues of information overload and consumer demand for authentic relationships while calling for a shift away from traditional advertising. The importance of embracing innovation and empowering consumers is also underlined as essential for future success.
![The Opportunities Doc Searls Co-author, The Cluetrain Manifesto Fellow at Harvard’s Berkman Center for Internet & Society “ Advertising is about supply finding and ‘creating’ demand. [There is] nothing wrong with that. At its best, it’s good and necessary stuff. But think about what will happen when demand can find and create supply.”](https://image.slidesharecdn.com/the-digital-economy-workforce-challenges-opportunities-1206393094491630-3/85/The-Digital-Economy-Workforce-Challenges-Opportunities-17-320.jpg)
![Jeff Molander [email_address] Blog: JeffMolander.com Weekly Podcast: PayingForPerformance.com](https://image.slidesharecdn.com/the-digital-economy-workforce-challenges-opportunities-1206393094491630-3/85/The-Digital-Economy-Workforce-Challenges-Opportunities-23-320.jpg)
The Digital Economy Workforce: Challenges & Opportunities
- 1. The Digital Economy Workforce: Challenges & Opportunities Jeff Molander CEO Molander & Associates Inc.
- 3. Overview The Other Me What Bugs Me (and should concern you) The Challenges The Opportunities Resources
- 4. The Other Me
- 5. What Should Concern You Today’s focus Short-term revenue: Advertising Reliance on old (media) model for wealth Social engineering posing as innovation Search & affiliate marketing
- 6. What Should Concern You The result? Hyper-specialization + mysticism Most people ‘don’t get’ the business of the Web Those that do hoard the knowledge Concentrates (limits) wealth / opportunity The Ignorance Economy
- 7. The What? The Ignorance Economy Information / Knowledge Economy We suffer from information overload Our defense: The desire to “not know” “Please, make the purchase decision for me!” Trust & choice itself is outsourced It’s become luxurious to not know This is why we have geeks!
- 8. I Dunno!
- 10. Can Trust Be Blindly Outsourced?
- 11. Who Can We Trust… Really ? Bottom Line: Consumers WILL Push Back
- 12. WATCH Social Media! “ Because people have developed trust, they are communicating as open human beings and making connections. Twitter, Second Life, Facebook, etc. are all just conduits and catalysts for this rather wholesome process.” - A. Wayne Porter
- 13. Will You Be Ready? Where business leaders need to focus Build trust-centric models Embrace long-term thinking (sustainable business!) Engage in true innovation Create mutual empowerment w/ customers Give them CHOICE! How? Pay attention to talented generalists & best practices
- 14. A More Prosperous Tomorrow: What’s Needed Values shift Consumers: Reject the ‘trickery’ and demand ‘respectful’ Marketers: Learn to measure & demand accountability Legislators: Ugh, where to begin? Tactical shift How we interact with the Web every day End the love affair with not knowing
- 15. Challenges Balancing the Web Commercial and non-commercial interests live in harmony (Net Neutrality) ‘ Currency’ of the Web must change! Away from the Almighty dollar alone Toward trust & authenticity Economic recession will force this change Overcoming the media crap (millennials)
- 16. The Opportunities Kill advertising as we know it & make something better!
- 17. The Opportunities Doc Searls Co-author, The Cluetrain Manifesto Fellow at Harvard’s Berkman Center for Internet & Society “ Advertising is about supply finding and ‘creating’ demand. [There is] nothing wrong with that. At its best, it’s good and necessary stuff. But think about what will happen when demand can find and create supply.”
- 19. The Opportunities Early signs of hope - Marketplaces Consumer B2B Create sustainable media and e-commerce businesses Authentic, transparent relationships with customers Empower people – give them control, respect (or your competitors will)
- 20. Job Market: Social / Web 2.0 Heating Up
- 21. Resources People Jason Calacanis (successful, controversial yet authentic! ) Books Open Brands (Kelly Mooney) The Big Switch (Nick Carr) Blog: RoughType.com Cluetrain Manifesto , 1999 (Searls, Locke, Weinberger)
- 22. Resources Blogs MarketingVox (Digital Media News Filter) Avinash Kaushik (Analytics) APML.org (Attention Economy) Adotas.com and ClickZ (Ad Industry News) SEOBook.com (Search & Digital Economy) ThoughtShapers.com (Leading eBiz Minds)
- 23. Jeff Molander [email_address] Blog: JeffMolander.com Weekly Podcast: PayingForPerformance.com