The Essential Use of Social Media in Career Management and Job Search: Becoming a Findable Subject Matter Expert by Greg David Laka, Laka & Company
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The landscape of career management and job searching has evolved, making traditional methods ineffective and contributing to long-term unemployment challenges. Job seekers must now adopt a bi-directional approach, where they attract job opportunities through networking and visibility rather than merely applying for jobs. To enhance their online presence, candidates should optimize their LinkedIn profiles and actively engage with their networks while providing value and demonstrating expertise.
The Essential Use of Social Media in Career Management and Job Search: Becoming a Findable Subject Matter Expert by Greg David Laka, Laka & Company
- 2. The world of career management has changed. This change is 1 of 2 primary reasons for the pain, frustration, and difficulty associated with long term unemployment.
- 3. The predominant career management formula was simple: Happy? Don’t look. Unhappy? Look. We may have been able to get away with this in the past…
- 4. But it no longer works….well. In fact, this formula virtually guarantees a long period of transition. It definitely doesn’t work today.
- 5. The world of job search has also changed. This change is the 2nd primary reason for the pain, frustration, and difficulty associated with long term unemployment.
- 6. So poor career management habits combined with a poor job search formula are the REAL REASONS for job search pain and long periods of job transition. NEITHER work well today.
- 7. That is no way to manage your career or your job search.
- 8. A savvy job seeker understands the model of job search has changed: The old job search model was uni- directional. Job seekers pushed data (i.e. resumes) outward.
- 9. The new model is 100% different. We still push data---but the smallest element of that is the resume. More importantly, we “pull”. This is called a BI-DIRECTIONAL job search.
- 10. The old model resembled “moths” to a light. Job seekers were moths flocking to a job/light.
- 11. But today, that has all changed. Today, the job seeker is the light. They have to get jobs (moths) to come to them. Without applying.
- 14. Networking Branding/SME Visibility Recognition Learning Relevancy What is the Purpose of Social Media in Career Management?
- 18. Top LinkedIn Mistakes 1) Lack of SME content. 2) Lack of SME evidence. 3) No profile pic. 4) Improper headline. 5) Resume not attached. 6) Resume not downloadable. 7) Not active in key groups. 8) Network too small/nor growing.
- 19. Top LinkedIn Mistakes 9) No daily LinkedIn activity. 10) No contact information. 11) Use Inmail with contacts. 12) No use of metrics. 13) No LI strategy. 14) No portfolio. 15) No value to others. 16) Typos/errors in profile. 17) Boring. Ho hum.
- 20. LinkedIn ‘Best Practices’: 1) Professional profile pic. 2) Proper headline uses pipes. 3) Resume is downloadable. 4) Full contact info available. 5) 500/1500/2500 contacts. 6) Active in groups. 7) High skills (50+) in 10 areas. 8) 10+ recommendations.
- 21. LinkedIn ‘Best Practices’: 9) Max strategic groups joined. 10) Active in groups. 11) Change groups regularly. 12) Share data daily. 13) Like. Comment. DAILY. 14) Endorse. 15) Structured strategic approach. 16) Use metrics. 17) Learn and continuous change.
- 22. Network Growth Has to be Strategic. 1) Friends. 2) Family. 3) Fellow alumni, alumnae, etc. 4) Childhood connections. 5) Past co-workers. 6) Past managers/executives. 7) Past customers. 8) Past fellow employees. 9) Past training contacts.
- 23. Network Growth Has to be Strategic. 12) Association contacts. 13) User group contacts. 14) Other parents. 15) Places of worship. 16) Volunteer organizations. 17) Fundraising events. 18) Stakeholders. 19) Job seekers. 20) Seminars/conferences.
- 24. Network Growth Has to be Strategic. 21) Vacations. 22) Travel. 23) Chamber of Commerce. 24) Political. 25) Bank. 26) Insurance agent. 27) Rec center/library/town hall. 28) “Hub” network. 29) LI group contacts. 30) Competition.
- 25. Share SME and VALUE data! 1) Google news. 2) RSS feeds. 3) Association/user groups. 4) Company news. 5) Whitepapers. 6) Articles. 7) PowerPoints. 8) Webinars. 9) Case studies. 10) Research findings.
- 34. TWEET!
- 45. And There is More!
- 52. Do You Want….?
- 53. Do You Want to….?
- 54. Do You Want….?
- 55. Do You Want to….?
- 56. Do You Want to….?
- 57. Do You Want to….?
- 58. Do You Want to….?
- 59. Do You Want to….?
- 60. Do You Want to….?
- 67. Greg David Laka & Company/Hire Evolution Inc. 312-528-9107 [email protected] www.linkedin.com/in/GregDavid www.twitter.com/GregDavidLaka www.pinterest.com/GregDavidLaka www.facebook.com/GregDavidLaka Questions? Comments?