SlideShare a Scribd company logo
2
Most read
5
Most read
Games and Virtual Worlds:
The 5 Levels of Generative AI
Jon Radoff
Generative AI for
Games
With recent advances in
generative AI, there has been a
lot of discussion about how it
will be used in games, virtual
worlds and the metaverse.
We need a way to identify the
big opportunities and mark
progress towards some of the
more amazing innovations.
Google Trends: Interest in Generative AI as of January 25, 2023
Inspiration from
Autonomous Cars
SAE International developed 5
levels of autonomous features
for cars.
What if we applied a similar
progress to the work of creating
virtual worlds and games?
Source: https://www.sae.org/standards/content/j3016_202104/
Games feature many
types of creators
While autonomous cars will do
work for us—in virtual worlds, we
can express ourselves creatively and
affect the product itself.
While much of the initial focus on
generative AI in games has been the
potential to accelerate production
pipelines at game studios—a more
holistic view of games must account
for all of the creators who touch
games. Let’s look at these
categories of creators…
Game
Player
Modder
Studio
The developers create the
experience, using engines & tools
that exist outside a particular game
framework.
Examples: games built on Unity and
Unreal or bespoke engines; Elden
Ring, Grand Theft Auto, Call of Duty,
World of Warcraft and most games
that have ever been made.
Creative continuum for games & virtual worlds
Extensions of the experience
created outside the game loop
using external tools.
Examples: Minecraft mods, Terraria
mods, World of Warcraft UI mods,
Neverwinter Nights, Quake, Roblox
games–or old-fashioned hacking
like using a sector-editor.
Some games feature creativity that
takes place inside the game.
Examples: Minecraft; Sim City; Star
Wars Galaxies; social creativity such
as guilds in MMOs; meta-creativity
like Twitch streaming
The game itself creates content
while you play.
Examples: AI Dungeon; Replika;
Hidden Door; but includes older
procedural techniques such as those
in Elder Scrolls games and
Roguelikes (e.g,., Diablo series).
In games, these domains of creativity are messy,
overlapping and growing more emergent
Generative to pre-generative
The levels for generative content in games also needs to reflect the background in “pre-generative”
technologies such as automation, 3D engines and procedural content that already accelerated
aspects of game development.
Let’s map these categories of creators against the history and future of generative technology for
games:
Generative Levels: Studio-as-creator
LEVEL 0
No Automation
No meaningful automation (but might
kitbash a bit). Creator builds their own
engine & backend.
LEVEL 1
Creator Assistance
Uses 3D engine and/or backend
platform as compositional framework.
Leverages off-the-shelf tools and code.
LEVEL 2
Partial Automation
Non-technical tools for creative inputs.
Tech eliminates previous steps.
Serverless & containers adopted.
LEVEL 3
Conditionally Generative
Generative AI used for some parts of
the pipeline. Human heavily in the
loop, concept/story iteration, code gen.
LEVEL 4
Highly Generative
Total automation of 1+ creative
pipelines, e.g., text prompt to make
completely usable 3D models.
LEVEL 5
Direct from Imagination
Multiple generative pipelines
integrated comprehensively into a
composition..
Creativity happens outside an established game system
Generative Levels: Modder-as-creator
LEVEL 0
Hackers Only
The game has no inherent modding.
The way it all began: hackers with old-
fashioned sector editors, disassemblers.
LEVEL 1
Game-provided Tools
The game comes with tools such as
map-editors or accessible interfaces to
apply off-the-shelf creative tools.
LEVEL 2
Scripting Interfaces
Game provides an API to build mods, or
provides an embedded script interface
for creating mods.
LEVEL 3
Conditionally Generative
Generative AI used for some parts of
the pipeline (concept art, story, etc.)
with a human heavily in the loop.
LEVEL 4
Highly Generative
Integrated generative tooling, e.g.,
tools like map editors invoke
generative AI to accelerate creation.
LEVEL 5
Direct from Imagination
Complete mod is spawned from an
idea. Iterative ”sculpting” of the mod
through prompts used for refinement.
Creativity happens within a game system, but outside the core game loop
Generative Levels: Player-as-creator
LEVEL 0
Limited Creativity
The creativity is limited to tactics and
strategy pertaining to mastering the
game itself.
LEVEL 1
Player-as-Content
The player alters a game by affecting
social systems & economy, but doesn’t
meaningfully impact content.
LEVEL 2
Worldbuilding
The player’s actions affect persistent
content of the world, like living
narratives and content.
LEVEL 3
Emergent Narrative
The player impacts the shape of the
world itself, such as how maps and
structures live in a persistent world.
LEVEL 4
Integrated Generativity
Things formerly the domain of
modding become part of the game
loop, along with in-loop generative AI.
LEVEL 5
Direct from Imagination
If players can dream of it, they speak it
into existence; game system fits it to
rules in an appropriate manner.
Players express themselves within the core game loop
Generative Levels: Game-as-creator
LEVEL 0
Static Games
The game doesn’t change in significant
ways between gameplay experiences.
Set level progression, etc.
LEVEL 1
Procedural Content
Rule-based procedural content such as
unique maps during play. May also
include basic AI opponents.
LEVEL 2
Live Generative Content
Generative content in-the-loop utilizes
rule-based systems (such as RLHF) to
maintain consistency & structure.
LEVEL 3
Conditionally Generative
Experience includes content generated
“live” while playing: text, images, music
or NLP-aware characters.
LEVEL 4
Highly Generative
”Game as Dungeon Master,” game
understands what a player likes most
and personalizes/adapts experience.
LEVEL 5
Full Computational Creativity
Explores the search space of human
fun: like a game-designer friend who
comes up with new systems.
The game loop itself contains generative experiences
What level of generative
technology do you aspire to in your
own games and virtual worlds?
Jon Radoff | Metavert
https://twitter.com/jradoff
https://linkedin.com/in/jonradoff
This Composition is licensed under
Creative Commons Attribution 4.0

More Related Content

What's hot (20)

PDF
Using the power of Generative AI at scale
Maxim Salnikov
 
PDF
Generative-AI-in-enterprise-20230615.pdf
Liming Zhu
 
PPTX
The Future of AI is Generative not Discriminative 5/26/2021
Steve Omohundro
 
PPTX
Generative AI, WiDS 2023.pptx
Colleen Farrelly
 
PPTX
A.I. Generated Art.pptx
ScottyJason1
 
PDF
Let's talk about GPT: A crash course in Generative AI for researchers
Steven Van Vaerenbergh
 
PDF
ChatGPT 101 - Vancouver ChatGPT Experts
Ali Tavanayan
 
PDF
Generative Models and ChatGPT
Loic Merckel
 
PPTX
ChatGPT Deck.pptx
omornahid1
 
PDF
The Future is in Responsible Generative AI
Saeed Al Dhaheri
 
PDF
ChatGPT Use- Cases
Bluechip Technologies
 
PDF
ChatGPT ChatBot
LinconMondal
 
PPTX
ChatGPT, Foundation Models and Web3.pptx
Jesus Rodriguez
 
PDF
Exploring Opportunities in the Generative AI Value Chain.pdf
Dung Hoang
 
PDF
𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬
VINCI Digital - Industrial IoT (IIoT) Strategic Advisory
 
PDF
GENERATIVE AI, THE FUTURE OF PRODUCTIVITY
Andre Muscat
 
PPTX
Unlocking the Power of ChatGPT
Kristine Schachinger SEO and Online Marketing
 
PDF
How Does Generative AI Actually Work? (a quick semi-technical introduction to...
ssuser4edc93
 
PPTX
Blueprint ChatGPT Lunch & Learn
gnakan
 
PDF
The Rise of the LLMs - How I Learned to Stop Worrying & Love the GPT!
taozen
 
Using the power of Generative AI at scale
Maxim Salnikov
 
Generative-AI-in-enterprise-20230615.pdf
Liming Zhu
 
The Future of AI is Generative not Discriminative 5/26/2021
Steve Omohundro
 
Generative AI, WiDS 2023.pptx
Colleen Farrelly
 
A.I. Generated Art.pptx
ScottyJason1
 
Let's talk about GPT: A crash course in Generative AI for researchers
Steven Van Vaerenbergh
 
ChatGPT 101 - Vancouver ChatGPT Experts
Ali Tavanayan
 
Generative Models and ChatGPT
Loic Merckel
 
ChatGPT Deck.pptx
omornahid1
 
The Future is in Responsible Generative AI
Saeed Al Dhaheri
 
ChatGPT Use- Cases
Bluechip Technologies
 
ChatGPT ChatBot
LinconMondal
 
ChatGPT, Foundation Models and Web3.pptx
Jesus Rodriguez
 
Exploring Opportunities in the Generative AI Value Chain.pdf
Dung Hoang
 
𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬
VINCI Digital - Industrial IoT (IIoT) Strategic Advisory
 
GENERATIVE AI, THE FUTURE OF PRODUCTIVITY
Andre Muscat
 
Unlocking the Power of ChatGPT
Kristine Schachinger SEO and Online Marketing
 
How Does Generative AI Actually Work? (a quick semi-technical introduction to...
ssuser4edc93
 
Blueprint ChatGPT Lunch & Learn
gnakan
 
The Rise of the LLMs - How I Learned to Stop Worrying & Love the GPT!
taozen
 

Similar to The Five Levels of Generative AI for Games (20)

PPT
Landscape Of Virtual World Systems
Tim Holt
 
PDF
Developing applications and games in Unity engine - Matej Jariabka, Rudolf Ka...
gamifi.cc
 
PDF
Artificial Intelligence in Games Introduction.pdf
nooreldeenmagdy2
 
PDF
Generative AI, Game Development and the Future of Civilization
Jon Radoff
 
PDF
Research Overview Mirjam P Eladhari August 2019
Mirjam Eladhari
 
PDF
understanding our past to improve our future
Gillian Smith
 
PDF
Keynote at the 2023 Annual Meeting of the Society for the Neuroscience of Cre...
Rogelio E. Cardona-Rivera
 
PDF
AI Based Game Design - Teaching how to expand designers' artistic palette wit...
Mirjam Eladhari
 
PDF
Building a Holodeck
Jon Radoff
 
PDF
Game Design Tools: For When Spreadsheets and Flowcharts Aren't Enough
Katharine Neil
 
DOC
DD2000 Assignment 2 - Job Roles - Research Blog
samgh1995
 
PPTX
Green Custard Friday Talk 2: Technology in Games
Green Custard
 
PPTX
Digital Identity and the Evolution of Creativity (MAS.S61)
Jon Radoff
 
PDF
Web Game Development
Sabin Buraga
 
PDF
make something that makes something (that isn't a game)
Gillian Smith
 
PPTX
Keynote Net Games 09 - Rémi Arnaud
Remi Arnaud
 
PPTX
AI / ML for Indies / Tyler Coleman (Retora Games)
DevGAMM Conference
 
PPT
Crafting Interesting Worlds Inspirations from Gaming User Experiences
Amit Pande
 
PDF
AI and Interactive Narrative in 2019
Mirjam Eladhari
 
PDF
AI and Interactive Narrative
Mirjam Eladhari
 
Landscape Of Virtual World Systems
Tim Holt
 
Developing applications and games in Unity engine - Matej Jariabka, Rudolf Ka...
gamifi.cc
 
Artificial Intelligence in Games Introduction.pdf
nooreldeenmagdy2
 
Generative AI, Game Development and the Future of Civilization
Jon Radoff
 
Research Overview Mirjam P Eladhari August 2019
Mirjam Eladhari
 
understanding our past to improve our future
Gillian Smith
 
Keynote at the 2023 Annual Meeting of the Society for the Neuroscience of Cre...
Rogelio E. Cardona-Rivera
 
AI Based Game Design - Teaching how to expand designers' artistic palette wit...
Mirjam Eladhari
 
Building a Holodeck
Jon Radoff
 
Game Design Tools: For When Spreadsheets and Flowcharts Aren't Enough
Katharine Neil
 
DD2000 Assignment 2 - Job Roles - Research Blog
samgh1995
 
Green Custard Friday Talk 2: Technology in Games
Green Custard
 
Digital Identity and the Evolution of Creativity (MAS.S61)
Jon Radoff
 
Web Game Development
Sabin Buraga
 
make something that makes something (that isn't a game)
Gillian Smith
 
Keynote Net Games 09 - Rémi Arnaud
Remi Arnaud
 
AI / ML for Indies / Tyler Coleman (Retora Games)
DevGAMM Conference
 
Crafting Interesting Worlds Inspirations from Gaming User Experiences
Amit Pande
 
AI and Interactive Narrative in 2019
Mirjam Eladhari
 
AI and Interactive Narrative
Mirjam Eladhari
 
Ad

Recently uploaded (20)

PDF
MASTERDECK GRAPHSUMMIT SYDNEY (Public).pdf
Neo4j
 
PPTX
IT Runs Better with ThousandEyes AI-driven Assurance
ThousandEyes
 
PDF
Build with AI and GDG Cloud Bydgoszcz- ADK .pdf
jaroslawgajewski1
 
PPTX
Agile Chennai 18-19 July 2025 Ideathon | AI Powered Microfinance Literacy Gui...
AgileNetwork
 
PDF
Market Insight : ETH Dominance Returns
CIFDAQ
 
PPTX
python advanced data structure dictionary with examples python advanced data ...
sprasanna11
 
PDF
The Past, Present & Future of Kenya's Digital Transformation
Moses Kemibaro
 
PDF
Generative AI vs Predictive AI-The Ultimate Comparison Guide
Lily Clark
 
PDF
The Future of Mobile Is Context-Aware—Are You Ready?
iProgrammer Solutions Private Limited
 
PPTX
Agile Chennai 18-19 July 2025 | Workshop - Enhancing Agile Collaboration with...
AgileNetwork
 
PDF
CIFDAQ's Market Wrap : Bears Back in Control?
CIFDAQ
 
PDF
Peak of Data & AI Encore - Real-Time Insights & Scalable Editing with ArcGIS
Safe Software
 
PPTX
Simple and concise overview about Quantum computing..pptx
mughal641
 
PDF
NewMind AI Weekly Chronicles – July’25, Week III
NewMind AI
 
PDF
Make GenAI investments go further with the Dell AI Factory
Principled Technologies
 
PDF
TrustArc Webinar - Navigating Data Privacy in LATAM: Laws, Trends, and Compli...
TrustArc
 
PPTX
Dev Dives: Automate, test, and deploy in one place—with Unified Developer Exp...
AndreeaTom
 
PPTX
PCU Keynote at IEEE World Congress on Services 250710.pptx
Ramesh Jain
 
PDF
Brief History of Internet - Early Days of Internet
sutharharshit158
 
PDF
Trying to figure out MCP by actually building an app from scratch with open s...
Julien SIMON
 
MASTERDECK GRAPHSUMMIT SYDNEY (Public).pdf
Neo4j
 
IT Runs Better with ThousandEyes AI-driven Assurance
ThousandEyes
 
Build with AI and GDG Cloud Bydgoszcz- ADK .pdf
jaroslawgajewski1
 
Agile Chennai 18-19 July 2025 Ideathon | AI Powered Microfinance Literacy Gui...
AgileNetwork
 
Market Insight : ETH Dominance Returns
CIFDAQ
 
python advanced data structure dictionary with examples python advanced data ...
sprasanna11
 
The Past, Present & Future of Kenya's Digital Transformation
Moses Kemibaro
 
Generative AI vs Predictive AI-The Ultimate Comparison Guide
Lily Clark
 
The Future of Mobile Is Context-Aware—Are You Ready?
iProgrammer Solutions Private Limited
 
Agile Chennai 18-19 July 2025 | Workshop - Enhancing Agile Collaboration with...
AgileNetwork
 
CIFDAQ's Market Wrap : Bears Back in Control?
CIFDAQ
 
Peak of Data & AI Encore - Real-Time Insights & Scalable Editing with ArcGIS
Safe Software
 
Simple and concise overview about Quantum computing..pptx
mughal641
 
NewMind AI Weekly Chronicles – July’25, Week III
NewMind AI
 
Make GenAI investments go further with the Dell AI Factory
Principled Technologies
 
TrustArc Webinar - Navigating Data Privacy in LATAM: Laws, Trends, and Compli...
TrustArc
 
Dev Dives: Automate, test, and deploy in one place—with Unified Developer Exp...
AndreeaTom
 
PCU Keynote at IEEE World Congress on Services 250710.pptx
Ramesh Jain
 
Brief History of Internet - Early Days of Internet
sutharharshit158
 
Trying to figure out MCP by actually building an app from scratch with open s...
Julien SIMON
 
Ad

The Five Levels of Generative AI for Games

  • 1. Games and Virtual Worlds: The 5 Levels of Generative AI Jon Radoff
  • 2. Generative AI for Games With recent advances in generative AI, there has been a lot of discussion about how it will be used in games, virtual worlds and the metaverse. We need a way to identify the big opportunities and mark progress towards some of the more amazing innovations. Google Trends: Interest in Generative AI as of January 25, 2023
  • 3. Inspiration from Autonomous Cars SAE International developed 5 levels of autonomous features for cars. What if we applied a similar progress to the work of creating virtual worlds and games? Source: https://www.sae.org/standards/content/j3016_202104/
  • 4. Games feature many types of creators While autonomous cars will do work for us—in virtual worlds, we can express ourselves creatively and affect the product itself. While much of the initial focus on generative AI in games has been the potential to accelerate production pipelines at game studios—a more holistic view of games must account for all of the creators who touch games. Let’s look at these categories of creators…
  • 5. Game Player Modder Studio The developers create the experience, using engines & tools that exist outside a particular game framework. Examples: games built on Unity and Unreal or bespoke engines; Elden Ring, Grand Theft Auto, Call of Duty, World of Warcraft and most games that have ever been made. Creative continuum for games & virtual worlds Extensions of the experience created outside the game loop using external tools. Examples: Minecraft mods, Terraria mods, World of Warcraft UI mods, Neverwinter Nights, Quake, Roblox games–or old-fashioned hacking like using a sector-editor. Some games feature creativity that takes place inside the game. Examples: Minecraft; Sim City; Star Wars Galaxies; social creativity such as guilds in MMOs; meta-creativity like Twitch streaming The game itself creates content while you play. Examples: AI Dungeon; Replika; Hidden Door; but includes older procedural techniques such as those in Elder Scrolls games and Roguelikes (e.g,., Diablo series). In games, these domains of creativity are messy, overlapping and growing more emergent
  • 6. Generative to pre-generative The levels for generative content in games also needs to reflect the background in “pre-generative” technologies such as automation, 3D engines and procedural content that already accelerated aspects of game development. Let’s map these categories of creators against the history and future of generative technology for games:
  • 7. Generative Levels: Studio-as-creator LEVEL 0 No Automation No meaningful automation (but might kitbash a bit). Creator builds their own engine & backend. LEVEL 1 Creator Assistance Uses 3D engine and/or backend platform as compositional framework. Leverages off-the-shelf tools and code. LEVEL 2 Partial Automation Non-technical tools for creative inputs. Tech eliminates previous steps. Serverless & containers adopted. LEVEL 3 Conditionally Generative Generative AI used for some parts of the pipeline. Human heavily in the loop, concept/story iteration, code gen. LEVEL 4 Highly Generative Total automation of 1+ creative pipelines, e.g., text prompt to make completely usable 3D models. LEVEL 5 Direct from Imagination Multiple generative pipelines integrated comprehensively into a composition.. Creativity happens outside an established game system
  • 8. Generative Levels: Modder-as-creator LEVEL 0 Hackers Only The game has no inherent modding. The way it all began: hackers with old- fashioned sector editors, disassemblers. LEVEL 1 Game-provided Tools The game comes with tools such as map-editors or accessible interfaces to apply off-the-shelf creative tools. LEVEL 2 Scripting Interfaces Game provides an API to build mods, or provides an embedded script interface for creating mods. LEVEL 3 Conditionally Generative Generative AI used for some parts of the pipeline (concept art, story, etc.) with a human heavily in the loop. LEVEL 4 Highly Generative Integrated generative tooling, e.g., tools like map editors invoke generative AI to accelerate creation. LEVEL 5 Direct from Imagination Complete mod is spawned from an idea. Iterative ”sculpting” of the mod through prompts used for refinement. Creativity happens within a game system, but outside the core game loop
  • 9. Generative Levels: Player-as-creator LEVEL 0 Limited Creativity The creativity is limited to tactics and strategy pertaining to mastering the game itself. LEVEL 1 Player-as-Content The player alters a game by affecting social systems & economy, but doesn’t meaningfully impact content. LEVEL 2 Worldbuilding The player’s actions affect persistent content of the world, like living narratives and content. LEVEL 3 Emergent Narrative The player impacts the shape of the world itself, such as how maps and structures live in a persistent world. LEVEL 4 Integrated Generativity Things formerly the domain of modding become part of the game loop, along with in-loop generative AI. LEVEL 5 Direct from Imagination If players can dream of it, they speak it into existence; game system fits it to rules in an appropriate manner. Players express themselves within the core game loop
  • 10. Generative Levels: Game-as-creator LEVEL 0 Static Games The game doesn’t change in significant ways between gameplay experiences. Set level progression, etc. LEVEL 1 Procedural Content Rule-based procedural content such as unique maps during play. May also include basic AI opponents. LEVEL 2 Live Generative Content Generative content in-the-loop utilizes rule-based systems (such as RLHF) to maintain consistency & structure. LEVEL 3 Conditionally Generative Experience includes content generated “live” while playing: text, images, music or NLP-aware characters. LEVEL 4 Highly Generative ”Game as Dungeon Master,” game understands what a player likes most and personalizes/adapts experience. LEVEL 5 Full Computational Creativity Explores the search space of human fun: like a game-designer friend who comes up with new systems. The game loop itself contains generative experiences
  • 11. What level of generative technology do you aspire to in your own games and virtual worlds? Jon Radoff | Metavert https://twitter.com/jradoff https://linkedin.com/in/jonradoff This Composition is licensed under Creative Commons Attribution 4.0