The Future of Broadband: Telemedia, Futurist Gerd Leonhard
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This document discusses the transformation of technologies and the creation of new demand for information and communication technology (ICT) services. Some of the key points discussed include: - Social networks are becoming the new cable TV without the cable infrastructure. - The future of digital technologies is already here in the form of "digital natives" and the growing "networked society". - Content will continue to be a key driver but it will need to be accessible over different networks and devices. - New business models will be needed to address issues like piracy and the need for affordable, legal access to content across different platforms and locations. - The ecosystem of telecommunications, media, advertising and other industries will
The Future of Broadband: Telemedia, Futurist Gerd Leonhard
- 1. Transformational Technologies and Creating new demand for ICT services - The Future of Broadband and ICT - Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader
- 2. TeleMedia Telecom Media Convergence
- 3. This year’s biggest driver...?
- 4. Broadcast « » Broadband Social Networks = CableTV without the Cable Source: Monty.de
- 5. The future is already here...
- 7. The Networked Society Broadband Culture
- 8. Drivers of Broadband Content Open Standards Data Control Sustainability Ecosystems Balance Equality Innovation Mobile Interdependence
- 9. Content
- 10. People of the Cloud ...will expect a lot more than mere ‘distribution’
- 11. TV you can read, Newspapers you can watch
- 12. Whatever can go digital... will go digital
- 13. Useless without content - and... Useless without connectivity !
- 15. Sharing is and will remain a key driver Image via Flickr.com/rubicon
- 16. Piracy: failed business models + faster networks + cheaper devices CEO of MacMillan UK, April 2011, via PaidContent.org
- 17. Content 2.0: Access not Copy
- 18. Rebirth of the content business
- 19. ETA: 3 years
- 20. Masses of Niches Source: thecarbonara blog
- 21. More and more ‘real’ content ‘over the top’
- 22. The problem is not the ‘pay’ - it’s the wall! Source:
- 23. A new standard in a hyper-connected economy:
- 24. Data & Control
- 25. “Minority Report” is becoming reality
- 27. Standards Transparency Trust Guarantees Interoperability The Commons
- 28. ...this cannot all be about commercial gains...
- 29. Who decides...?
- 30. A very important trend...
- 31. Ecosystems
- 33. The Future: ‘Inter-Connected Business Models’
- 34. Not value chains but value cycles (*Umair Haque) (*Umair Haque)
- 35. A new ICT | Media | Advertising Ecosystem
- 36. TeleMedia Futures: a new ECOsystem Content (Creators, Publishers, Advertisers Distributors) Telcos & Opera- Device tors Makers Search & Tech Social Networks i.e. Media 2.0
- 37. Legal, easy and affordable availability of content is a major factor in broadband uptake (and society!) source: flickr.com/sameli
- 38. Telemedia Futures: OTT Bundled Masses of Niches Freemium Going Direct Standardized Licenses source: flickr.com/sameli
- 39. Equality
- 41. Mobile
- 42. Dramatically increased importance of Mobile Broadband
- 43. Open Standards
- 44. Obsession with Control inevitably leads to decline Source: ARS
- 45. One to many Many to Many
- 46. “The people formerly known as consumers”
- 48. Open Open Licenses Technologies Ultra-fast Broadband Open Open Policies Business Models
- 49. Not sustainable
- 50. Welcome to the new worldview: ECOsystems Good luck. Protection breaks the EcoSystem
- 51. Urgent: Copy(Usage)-Right for a digital ecosystem
- 53. Sustainability
- 55. Balance
- 57. A slew of new, unprecedent ‘digital society challenges’
- 59. Innovation
- 61. Complete Reboot of Education and Learning
- 62. Interdependence
- 63. A Serious Paradigm Challenge Source: Tiffany Shlain: ‘Connected - The Movie’ Source: Monty Metzger Monty.de
- 64. Hyper-Competition ➲ Hyper-Collaboration
- 65. Summary
- 66. Gerd.fm/freepdfs (Kindle)