The Future of Programmatic - Digiday Programmatic Rome, 11/12/15

Nov 14, 20153 likes1,027 views

Digiday

Adam Chorley from Conde Nast UK's presentation from the Digiday Programmatic Summit in Rome - November 12, 2015.

Adam Chorley
UK Digital Sales Manager
FUTURE OF PROGRAMMATIC

Market growthUK market PMP VS Open MarketPremium publisher point of viewDriving Programmatic Growth
Market growth
UK market PMP VS Open Market
Premium publisher point of view
Driving Programmatic Growth

UK
Por8olio

Source: Vogue business report 2015 (based on regular vogue.cu.uk/tatler.com/vanityfair.com users
+6% YOY +25% YOY +56% YOY +9% YOY +23% YOY
+8% YOY +46% YOY +131% YOY +320% YOY +185% YOY

Pla8orm
AD
Engagement
Increasing
a+en,on
to
adver,sing
across
pla3orms

Q: When you encounter advertising on each of the following sources,
to what extent do you pay attention to it? (Always pay attention/sometimes pay attention)
2015 2013 2011
94%

93%

91%

Print

magazines

81%

71%

62%

Digital

edi,ons
of

magazines

82%

71%

70%

Magazines

websites

51%

75%
Social
Media

in
my
feed

82%of
users
always/
some,mes
pay

a+en,on
to

adver,sing
on

magazine
websites

Direct
Sales

Programma,c

Guaranteed

Private
Market
Place

Open
Exchange

Takeovers

Crea,ve
Solu,ons

Partnerships

70%

General

Market

30%
Premium

Publishers

Inventory
Supply

THE
FUTURE

•  ProgrammaFc
will
be
+80%
of
the
display
market

•  Premium
and
PMP
deals
growth

•  NaFve

•  Rich
media

•  ProgrammaFc
guarantee

•  Mobile
ﬁrst
strategy-‐
key
for
publisher

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