The Growth of the Digital Economy
1 like1,566 views
There were over 345 million internet users in Latin America and the Caribbean in 2015, a 10.8% increase. The digital economy has grown to $4.2 trillion globally by 2016, increasing at an 18% compound annual rate for developing countries compared to 8% for developed countries. Small and medium enterprises that are heavy internet users are 50% more likely to sell goods and services outside their local region, and experience higher revenue growth compared to those with medium or light internet use.
The Growth of the Digital Economy
- 1. Designed by ICANN Communications | January 2016 For public use | Creative Commons Attribution - NonCommercial SMEs: Small and Medium-Sized Enterprises. Sources: 1. Internet Users in the Americas 2015. Internet World Stats, accessed January 2016, internetworldstats.com. 2. The Boston Consulting Group. Greasing the Wheels of the Internet Economy. (Boston: BGC, 2014). bit.ly/1rQVOBO In 2015, there were more than 345 million Internet users in the Latin American and Caribbean (LAC) region.1 +10.8% 4.2 2.3 2010 2016 2.8 1.7 0.5 1.4 TrillionUS$ Compound Annual Growth Rate (CAGR%) 18% 8% Developing Developed Developed Developing Note: G20 Countries Only. GROWTH OF THE DIGITAL ECONOMY: $ 4.2 TRILLION (2016) Become active in a business association that follows ICANN. WHY PARTICIPATE? ENGAGE WITH US! icann.org/resources/pages/business [email protected] icannlac.org Internet issues discussed at ICANN impact your business. linkedin.com/company/icann %ofSMEs SMEs that are heavy Internet users are 50% more likely to sell goods and services outside their region. THE INTERNET HELPS SMEs EXTEND THEIR GEOGRAPHIC REACH Heavy Internet use Medium-to-light Internet use Sales Reach By Market 12 +49% 18 WORLD +34% 53 40 COUNTRY +17% 65 77 REGION +6% 90 96 CITY THE INTERNET HELPS SMEs GROW REVENUES Cumulative Revenue Growth Rate, 2011-2013 (%) +18% +11% +7% Average Heavy Internet use Average Medium/light Internet use Difference in the growth rate between SMEs with Heavy Internet use and those with Medium/light Inernet use.30% 20% 10% 0 -5% BRAZILINDIA CHINA MEXICO SOUTH AFRICA TURKEY THE GROWTH OF THE DIGITAL ECONOMY https://www.icann.org/resources/pages/business http://www.icannlac.org http://www.linkedin.com/company/icann www.internetworldstats.com http://bit.ly/1rQVOBO