The IBM Software Story (2)

George Mattathil -
8/22/2011

The IBM Software Story

© 2011 IBM Corporation

On a smarter planet,
software is changing
the way people live.

2 © 2011 IBM Corporation

They do more
with less.

The City of Cambridge, Ontario, is using IBM software for asset management
running on IBM System X hardware to gain insight and transform the way
road maintenance is done.

It now manages every aspect of infrastructure operations, maintenance and
repair from end to end. As a result, it expects to eliminate over CAN$71M in
repair backlog while saving a potential CAN$6M annually. In addition, it has
increased the number of roads rated ―good‖ by 50 percent.

They extend
their reach.

Globe Telecom – the #2 mobile operator in the Philippines – is using IBM
software and BladeCenter hardware to integrate customer intelligence,
behavior segmentation, profit simulation, and execution of hundreds of
targeted promotions.

As a result, they have cut the cost and time to deliver service promotions by
95% while increasing promotion related sales by 112%.


They expand to
new markets.

VCC, a US-based construction company, is using IBM software to
gain a foothold in new sectors.

The solution allows a project manager to use a mobile device to
send new job info into a CRM solution, which may launch a job
scheduling app, attach a workflow, and distribute it to IBM Lotus
Notes and mobile device calendars.

This saves ~400 employee-hours per month, shortens sales
cycles, contributes to 40% YTY increase in new business in high
growth industries, and reduces customer service processing time
by 30 to 50 percent .


They find new
paths to health.

Precedence Health Care, an Australian company, was aiming to transform the
management of chronic disease and wellness. It uses IBM software to power
the Chronic Disease Management Network (CDM-Net), allowing all caregivers
to track and share information. This helps to ensure the effective delivery of a
collaborative treatment plan and, more importantly, a better quality of life for
patients.

The result is a 100% increase of evidence-based care and best practice
treatment of patients with chronic diseases and a 140% increase in team
collaboration to help deliver better outcomes for patients.

They respond
faster to demand.

German retailer Karstadt enjoys a 38 percent share in the German
warehouse business and has a turnover of €4 billion. To help manage its
growth, the retailer improved its merchandise management information
system using IBM InfoSphere and DB2 software running on System p
hardware.

The result is three times faster response times and savings of about €3
million per year.


They better
utilize resources.

EWE AG Corporation, Germany’s leading developer
for the energy and utilities industries, is used IBM
software for design and development to provide
consumers with full, web-based visualization of
energy usage in real time. This enables them to
easily understand the impact of their habits and
leverage off-peak hours to save money and reduce
peak loads.

The result is reduced energy costs for consumers by
10 percent and a lower carbon footprint.


Behind every one of these
examples is a business,
government or an industry
that has used software in
new ways.


Today, more than ever, organizations use software to enable
every facet of their business.

Business Software


But with new models and ways of working come new challenges...

Global integration and
Data everywhere connectivity
As the world becomes more As the world becomesmore
instrumented, the challenge is interconnected and as the
to get more out of the wealth paradigm of the organization shifts
of new information—from managing from multinational corporation
data to developing insights. to globally integrated enterprise,
businesses can no longer afford to
operate as islands. More than ever,
they need to find ways to connect
both internally and externally.

New expectations
for value
Customer expectations have
never been higher: Personalized
service, delivered flawlessly.
Business Software

Differentiation through Security risks
Technology has allowed work
people to move beyond physical locations
As always, it’s the capabilities and and brand offices.
ingenuity of the people in business It now exists on virtual platforms,
that deliver results. But today, it’s across dispersed teams and
about more than just those on your players. But the more data and
payroll—the greater opportunity information organizations make
is how well you can engage a available to their internal audience,
worldwide ecosystem of employees, the greater the risk.
partners, suppliers, and customers
to help create new value.

And as a result, a new set of needs has emerged.

Turn information into
insights

Drive business
integration and
optimization

Connect &
collaborate

Business Enable business Software
service & product
innovation

Optimize the impact
of business
infrastructures and
services

Manage risk,
security &
compliance


These needs range from building technology advantage to
developing new strategic business solutions.

Business solutions
― I need to make better use of my company’s
information. That means my company has
to do a better job managing data and content.
With timely access to clean data, we could Turn information into
devise new ways to serve our customers.‖ insights
― I need to create the processes and flexible
Drive business
infrastructure our organization needs to react
integration and more quickly to changing market conditions.‖
optimization

― I need better ways to connect my team to Connect &
improve their productivity and ability to make collaborate
timely decisions. By connecting key processes
and enhancing collaboration, we can be more Enable business ― I need to deliver smarter products, services and
responsive to our customers and partners.‖ service & product capabilities more efficiently and reduce cost and
innovation risk across the product and application lifecycle,
while also providing better service experiences to
Optimize the impact my end customers.‖
― I need to create more efficiency within our
existing infrastructure. That starts with greater of business
visibility and control across all of our operations— infrastructures and
both IT and enterprise—and better management services
of our overall resources.‖
― I need to ensure that my organization is pro-actively
Manage risk, identifying all the different types of risks to our
security & business, and that we have security and resiliency
compliance plans in place to address any threat or disruption.‖

Technology advantage

Addressing these needs
requires smarter software.


Turn information into insights

Smarter software
knows & acts.

Belgian Red Cross-Flanders supplies 99 percent
of the blood required by Flemish hospitals. Using
IBM software, Business Partner Numius
automated reporting to enhance inventory
management, identify blood-type needs, improve
stock management, and learn how to attract new
donors while significantly reducing costs.

Drive business integration and optimization

Smarter software
adapts.

The city of Madrid needed to radically improve its
emergency response capability. With IBM software
and Business Partner Indra, it now integrates
incident data into a unified view, coordinates
resources end-to-end, connects wirelessly to
responders, and has cut response time by 25%.

Connect & collaborate

Smarter software
connects.

Hearst Direct, a US media company, turned to
IBM Business Partner Ixion LLC for a self-
service web portal based on IBM software. With
easy access to info and fewer errors, the portal
enables a high-touch relationship with customers
and a potential 10 to 15% gain in productivity.


Enable business service and product innovation

Smarter software
monitors &
controls.
Brockwell Technologies provides systems
management solutions to the US Department of
Defense and other clients. With IBM software, it
uses predictive modeling and simulations to
identify design flaws early, before mass
production. Result: time-to-market cut by 40%.

Optimize the impact of business infrastructures and services

Smarter software
optimizes.

In order to reduce its carbon footprint, Bryant
University used IBM Tivoli software and
BladeCenter hardware to consolidate four server
rooms into one data center. As a result, it
reduced operational expenses by 21% and
capital expenditures by 26% while improving
service delivery by 15%.

Manage risk, security, and compliance

Smarter software
protects.

IBM Business Partner Companhia de Sistemas
used IBM software to enable Banco Mercantil to
manage a single point of employee access to
eight different platforms. As a result, employees
are more productive, systems are more secure,
and password service calls are down 30%,
saving $450k annually.

At IBM, we believe software
can make the world better,
one client at a time.


A lot of other companies
claim to do the same thing.
But they don’t. They can’t.
Their software doesn’t work
like our software.


We know what it takes to
solve our clients’ biggest
challenges, and we’ve spent
the last 50 years delivering
software that is fueled by
expertise, built for change,
and ready for work.

Fueled by expertise

We know software. But more importantly, because we’re Proof points
IBM, we know how software connects to hardware 40 innovation centers worldwide,
focused on solutions for dozens of
connects to services—and what it takes to make industries
technology infrastructure run. 65,000 software employees
35,000 software developers
But we also know how to apply software for real results.
80 R&D labs
We know industries, the world of business, and how work
30,000 partners
gets done. We know systems, both natural and man-
Largest middleware company in
made. We know how the world really works, and what it the world
takes to make the world work better.


Built for change

Our software is open. Easily integrated. Flexible. Built with Proof points
a systems POV. Old, new. Ours, theirs. IBM software 100+ acquisitions
works with what clients have today, and what they will 300 SOA patents
need tomorrow. IBM contributes to over 150 open
source projects—more than any
other company.
But we’re not just capable of change. We believe it’s not
IBM has invested over $1B in
enough to simply be ready for change when it happens. Linux and open source, and
We have forward-looking labs and researchers whose continues to invest several
hundred million dollars annually.
sole purpose is to help our clients be prepared for the
future. Whether built here or bought elsewhere, our
software helps clients
anticipate the needs of their business.


Ready for work

We build software that’s robust. Industrial-strength. Proof points
Proven. Ready to scale. Whether for start-ups, Fortune 50 Middleware market share leader,
with nearly twice the share of our
companies, or entire governments, our clients can always closest competitor
count on our software to deliver the impact. Heavy investment in software, now
representing 44% of IBM net income
But it isn’t just the code of our software that ensures our 25,000 sales & support staff
clients’ success. It’s also about the ongoing service we dedicated to client success

provide. We’ve always been dedicated to our clients’ Major acquisitions in such key areas
as business analytics, BPM, mobile
every success—big and small—and our teams work and cloud computing
tirelessly alongside clients to apply software to solve their
greatest challenges and create new value.


Fueled by Built for Ready for
expertise change work

Business Prepared Dedicated
– Deep industry knowledge – Designed to help predict and – More than the code, IBM delivers
embrace change the personal service to apply
– Applying our deep understanding
software to clients’ biggest
of client needs, how business – Solves short term challenges and
challenges
works and how the world works to take advantages of future
the software we deliver opportunities – Working with clients to anticipate
the needs of their business

& & &
Technology Open Proven
– Deep knowledge of software – Flexible – Robust
– Heritage of integrating hardware, – Easily integrated with current and – Industrial strength
software and systems future infrastructure, inside and
– Ready to scale
outside clients’ organizations
– Efficient
– Secure

We deliver software that
provides clients the capabilities
required to transform their
industries.

Energy and Utilities Aerospace and Defense Retail Application Complex and Information Integration
Transportation Consumer Products Education Infrastructure Embedded Systems and Federation
Banking Healthcare Life Sciences Application Lifecycle Connectivity and Network and Service
Financial Markets Telecommunications Media and Entertainment Management Integration Assurance
Electronics Government Automotive Asset Management Data Management Security
Industrial Products Insurance Chemical & Petroleum
Business Analytics Data Warehousing Social Business
Application
Business Planning and Design, Development,
Development
Alignment and Deployment
Social Collaboration
Business Process Enterprise Content
Management Management Storage Management
Business Service Enterprise Marketing Systems Management
Management Management
Unified
Cloud and Enterprise Communications
Virtualization Modernization
Web Experience
Management
Information
Commerce Governance

What’s your vision for your
organization?

What’s your
biggest challenge?
Let's talk.


Trademarks and notes

IBM Corporation 2011

§ IBM, the IBM logo and ibm.com are registered trademarks, and other company, product or service names
may be trademarks or service marks of International Business Machines Corporation in the United States,
other countries, or both. A current list of IBM trademarks is available on the Web at ―Copyright and
trademark information‖ at www.ibm.com/legal/copytrade.shtml
§ Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel
Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep,
Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows,
Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under
―Special attributions‖ at: http://www.ibm.com/legal/copytrade.shtml#section-special
§ Other company, product and service names may be trademarks or service marks of others.
§ References in this publication to IBM products or services do not imply that IBM intends to make them
available in all countries in which IBM operates.

© 2011 IBM Corporation

The bottom line is still top priority

Although the global economy is on the road to recovery,
many organizations may still be:
 Concerned about the high cost of acquiring and
maintaining technology
 Keeping a close watch on their IT investments
 Demanding that every investment provide a quick
return
 Conserving capital wherever possible
 Favoring short-term over long-term initiatives

“The economic downturn has rewritten the rules of IT investment, and IT organizations will need
more-rigorous investment management practices in order to adapt. Only then can IT organizations
meet the business requirement to continue to improve IT efficiency, while increasing the value
delivered to the enterprise.”
—Gartner Research, New Realities of IT Investment, September 27, 2010


IBM Global Financing can help

 IBM Global Financing helps companies
acquire the IT solutions they need, more
easily and cost-effectively, so they can:
– Preserve cash for strategic business
needs
– Obtain the solutions they need—
potentially without cutting back
 We are the world’s largest technology
financier, providing services in more than
55 countries
 We work with more than 125,000 clients,
from small businesses to large enterprises,
including roughly 80% of the Fortune 100
 Our decades of IT expertise give us an
exceptional understanding of a company’s
55+ 125,000+
countries clients
technology and financial needs


Support for your vision

IBM Global Financing We are well positioned We can help accelerate
delivers the IT financial to assist you with not only the implementation of
expertise and capabilities financing but also IT life- innovative solutions or
you need today to cycle management projects such as cloud
support your vision for challenges computing or business
tomorrow analytics


The IBM Software Story (2)

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