The Importance of Data Visualization
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Data visualizations make huge amounts of data more accessible and understandable. Data visualization, or "data viz," is becoming largely important as the amount of data generated is increasing and big data tools are helping to create meaning behind all of that data. This SlideShare presentation takes you through more details around data visualization and includes examples of some great data visualization pieces.
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The Importance of Data Visualization
- 2. WHY IS DATA VISUALIZATION IMPORTANT?
- 3. Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and information privacy. Big data is distinct from the internet, although the web makes it much easier to collect and share data. RESOURCE en.wikipedia.org/wiki/Big_dataWikipedia
- 4. 90%OF ALL THE DATA IN THE WORLD HAS BEEN GENERATED OVER THE LAST TWO YEARS, 2.5 BILLION GB OF NEW DATA IS GENERATED EVERYDAY RESOURCE Sciencedaily.com/releases/2013/05/130522085217.htm
- 5. 1 TRILLIONCONNECTED OBJECTS AND DEVICES ON THE PLANET GENERATED DATA IN 2015 RESOURCE Sciencedaily.com/releases/2013/05/130522085217.htm
- 7. One of the most important benefits of visualization is that it allows us visual access to huge amounts of data in easily digestible visuals. Well designed data graphics are usually the simplest and at the same time, the most powerful.
- 8. Possible Process Research, design, & development teams come in here, processing information and building a user friendly tool. This is the visualization phase. Data mining, understanding a potential strategy and story. This is the discovery phase. A web experience is created giving the user a data-driven experience. This is the experience phase. RESOURCE www.accurat.it/
- 9. WHAT MAKES GOOD DATA VIZ?
- 10. Everything depends on the concept of layering, establishing hierarchies and making them clear. Challenging the viewer to think about the substance rather than about the methodology, graphic design, or the technology used to make the visualization. Encourage the eye to compare, reveal the data at several levels of detail, from a broad overview to minute statistics. RESOURCE The Visual Display of Quantitative Information - Edward R. Tufte
- 11. STORYTELLING
- 12. Data analysis are the stories we desire to tell. Visual composition is the main architecture and the aesthetic value we desire to present. Storytelling with data visualization creates an impactful response from the user with numbers to back it up. Data visualization plays a critical role in modern journalism. RESOURCE Mandi Geiselman, Interactive Designer, Centerline Digital & visualisingdata.com/index.php/2013/04/discussion-storytelling-and-success-stories/
- 14. Data visualization (data graphics) help you understand trends, patterns, and to make correlations. They’re typically instruments for reasoning about quantitative information. Information graphics (info graphics) are typically a representation of not only specific data points but information as well. They’re usually instruments for reasoning about qualitative information. RESOURCE readwrite.com/2011/01/07/difference-between-datavisualization-infographics
- 15. Information graphics are visual representations of information, data or knowledge often used to support information and strengthen it. Data visualizations are visual displays of measured quantities by means of the combined use of a coordination system, points, lines, shapes, digits, letters quantified by visual attributes. Both can be static, animated or interactive. RESOURCE readwrite.com/2011/01/07/difference-between-datavisualization-infographics
- 16. PROFESSIONAL BENEFITS OF DATA VIZ
- 17. When's the optimal time to use data viz professionally? 1. Absorb information in new and more constructive ways. 2. Visualize relationships and patterns between operational and business activities. 3. Identify and act on emerging trends faster. 4. Manipulate and interact directly with data. 5. Foster a new business language. RESOURCE data-informed.com/top-5-business-benefits-using-data-visualization/
- 18. TOOLS USED TO BUILD DATA VISUALIZATIONS
- 19. 1. Google Charts 2. Modest Maps (mapping tool) 3. Visual.ly 4. Tableau 5. d3.js RESOURCE fastcodesign.com/3029239/infographic-of-the-day/30-simple-tools-for-data-visualization
- 20. EXAMPLES OF GREAT DATA VIZ
- 21. Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The Joy of Stats - BBC Four Where Men Aren’t Working nytimes.com/interactive/2014/12/12/upshot/where- men-arent-working-map U.S. Gun Deaths in 2013 guns.periscopic.com/ A Day in the Life of a NYC Taxi Driver nyctaxi.herokuapp.com/
- 22. Here is Today hereistoday.com/ Bracing for the Falls of an Aging Nation nytimes.com/interactive/2014/11/03/health/bracing- for-the-falls-of-an-aging-nation.html
- 23. THANK YOU! Brenna Mickey, Interactive Designer @brennamickey | [email protected] www.centerline.net