The Intersection of Funding, Sales, and Business Growth for ISVs (Dreamforce 2015)
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This document discusses funding, sales growth, and business growth for independent software vendors (ISVs). It notes that scaling sales is important for funding a business and transitioning from sales and services to being a software company. The panelists will discuss the funding landscape for software as a service (SaaS) companies, how to scale sales and fund growth, making the transition from sales to software, and keys to building successful SaaS and ISV companies. The document includes information on resources from the event organizers.
The Intersection of Funding, Sales, and Business Growth for ISVs (Dreamforce 2015)
- 1. The Intersection of Funding, Sales, and Business Growth for ISVs Subtitle placeholder BJ Lackland CEO, Lighter Capital @bjlackland Jason Lemkin Partner, Storm Ventures, Saastr @jasonlk Aaron Ross Author, Predictable Revenue @motoceo
- 2. Safe Harbor Statement* Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. *also review your Partner Non-Disclosure Agreement (NDA)
- 4. The funding landscape for SaaS
- 5. Scaling sales and how to fund it
- 6. The transition from sales & servicing to software
- 7. The keys to building successful SaaS & ISV companies
- 8. Apply Online www.lightercapital.com/apply Funding Calculator www.lightercapital.com/how-it- works/see-if-you-qualify Beyond VC: Capital Raising for ISVs Without Giving Up Equity Wednesday, 16th , 11-11:20 am Park Central Hotel, Olympic Room Saastr www.saastr.com Saastr Annual 2016 Feb 9-11 https://www.saastr.com/saastr- annual-2016/ Predictable Revenue http:// predictablerevenue.com/ Resources Start up Summit Tales from the Front Lines: Building a Killer Sales Team Wednesday 16th Sep 10-10:50am
- 9. Coming: From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue
- 10. From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue • bit.ly/FromImpossible • or search “Amazon Lemkin Ross” • Email us the receipt, get a never-seen sample now: jeff@predictablerevenue.com
- 11. From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue 1. Nail A Niche 2. Create Predictable Pipeline 3. Make Sales Scalable 4. Double Your Dealsize 5. Do The Time 6. Embrace Employee Ownership 7. Define Your Destiny
- 12. Share Your Feedback, and Win a GoPro! 3 Earn a GoPro prize entry for each completed survey Tap the bell to take a survey2Enroll in a session1
- 13. Partner Community Your one-stop shop for education and engagement http://partners.salesforce.com/ • Partner Program Details • Communications • Training • Leads, Opportunities, & Projects • AppExchange Publishing • Webinars & Recordings • Office Hours • Sales & Marketing Resources • Technical Support
- 14. Looking for the Partner Session Replays and Slides? See the Partner Community Calendar – September 15-18, 2015 http://p.force.com/calendar
- 15. Get into the Zone: The Partner Zone! :: Partner Community Theater :: Live feeds of the major Keynotes :: Free lunch served daily! :: Concierge :: Tech Expert Bar :: Partner Program Staff :: Charging stations :: Featured Partner Services :: Coffee Bar :: Prize Giveaways Daily partner networking events – 3:00pm - 5:00pm • Tuesday, Sept 15 – Luau Theme • Wednesday, Sept 16 – Global Theme • Thursday, Sept 17 – Fiesta Theme
- 16. Celebrate Success at the AppBash AppBash “I left my Cloud in San Francisco” When: Wednesday, September 16 Where: City View at the Metreon Who: Partners and Customers Access: Full Conference or Booth Pass plus ID required Time: 7:00pm – partners & alliances employees 9:00pm – customers and employees welcome
- 17. Thank you