The MadMen Guide to Thought Leadership
31 likes13,639 views
The document discusses the importance of sharing a company's expertise to establish thought leadership, emphasizing the need for compelling content that resonates emotionally with customers. It outlines different types of engaging content, such as viral videos and infographics, and stresses the necessity of understanding customer preferences and social channels. Ultimately, it encourages the creation of a strategic plan and assembling a skilled team to effectively convey the company's story.
The MadMen Guide to Thought Leadership
- 1. The MADMEN GUIDE
- 2. LET’S BEGIN WITH YOUR
- 3. LET’S BEGIN WITH YOUR COMPANY
- 5. BUT NO MEANS TO SHARE IT
- 6. THEY MAY NOT HAVE THE RIGHT TOOLS
- 7. Like him OR THE SOCIAL EXPERTISE
- 11. SO IF YOU WANT TO BE YOUR INDUSTRY’S THOUGHT LEADER…
- 12. GREAT CONTENT
- 13. “OKAY BRASS TACKS… WHO BUYS OUR PRODUCTS?” - DON DRAPER
- 14. “WE NEED TO BE ASKING OURSELVES WHAT DO OUR CUSTOMERS WANT ? - DON DRAPER
- 15. THEN CREATE A COMPELLING STORY
- 17. INVEST IN THIS STEP
- 18. WHAT TYPE OF CONTENT IS COMPELLING?
- 19. THE LIST: EASILY DIGESTED CONTENT FOR IMPATIENT CONTESTS: COMPETITION INTERNET USERS CREATES BUZZ THE VIRAL VIDEO: WILL IT BLEND THE INFOGRAPHIC: VISUALIZING DIFFICULT OR COMPLEX INFORMATION CONTROVERSY: THE THIRD RAIL OF VIRAL MARKETING THE EXPERT ARTICLE OR HOW-TO GUIDE HIGH-TECH CONTENT: APPS AND WIDGETS
- 20. HOW DO YOU KNOW ITS COMPELLING
- 23. “YOU DON’T DANCE? OR YOU DON’T DANCE WITH ME?” - KEN COSGROVE
- 24. YOUR STORY AND CONTENT MUST CREATE AN EMOTIONAL REACTION
- 25. THAT REPEATED OVER TIME CREATES AN EMOTIONAL BOND WITH YOUR TARGET AUDIENCE
- 26. NOTTHIS
- 28. HOW DO YOU CONNECT EMOTIONALLY
- 29. YOUR COMPANY VALUES UNIQUENESS
- 31. “AT SOME POINT, WE’VE ALL PARKED IN THE WRONG GARAGE”
- 32. WHERE DO YOUR CUSTOMERS HANG OUT?
- 33. WHAT SOCIAL CHANNELS DO THEY USE?
- 34. WHO ARE THE CURRENT THOUGHT LEADERS?
- 35. WHAT TOOLS ARE COMPANIES USING NOW?
- 36. THE HIGH LEVEL PROCESS STORY EMOTION
- 37. IT SHOULD END UP AS GOOD AS THIS SCENE
- 38. SO CREATE THE PLAN AND HIRE THE RIGHT ‘A’ TEAM
- 39. CONNECT WITH MARK FIDELMAN