The Mindset of Successful Outreach #SearchLove 2016
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The document discusses the mindset and strategies for successful outreach, emphasizing that it's about more than just generating links. It highlights the importance of hiring passionate individuals regardless of their experience and features personal success stories from the author and others. Ultimately, it encourages a change in perspective and the pursuit of genuine passion in outreach efforts.
The Mindset of Successful Outreach #SearchLove 2016
- 1. The Mindset of Successful Outreach
- 3. It’s not bragging if it’s true
- 4. I often get asked: HOW do we do outreach?
- 5. Ideas & Concepts that deserves more than just links!
- 6. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott Source: @DaveTrott
- 7. Think like a 50s Ad Exec and execute like a geek!
- 8. let me show you some examples
- 9. Unknown Tourism - com http://www.expedia.co.uk/vc/unknowntourism/
- 11. 53 linking root domains (so far)
- 15. It has even turned in to a fan-made-mod for The Sims
- 16. People has been calling our office wanting to BUY the posters
- 23. 75 linking root domains
- 29. 2 hours of twee,ng later…
- 30. Over 200 pieces of coverage in 1 week
- 31. It became a twitter moment Shared over 48k times in 48 hours
- 35. 91 Linking root domains Views: 41,884
- 36. When your campaign is good enough to get TV coverage
- 37. Sometimes, it doesn’t work!
- 39. How to Win a Man Booker Prize 5,333 page views
- 40. When you get to a dead-end, find another way!
- 41. Are Books Getting Bigger and Better?
- 43. 28 links 30 unlinked mentions Social shares from:
- 45. I can tell you what tools we use and how we write outreach emails, but that isn’t the reason why we succeed!
- 46. Finding & developing the RIGHT people!
- 47. Who knows someone that has loads of experience but isn’t good at their job?
- 48. Hiring based on experience as a main criteria is often a mistake!
- 49. Meet Alex!
- 50. He has a degree in Criminology He’s an avid writer and really passionate about sports He had no prior knowledge of SEO or Outreach
- 52. He got coverage from:
- 53. Alex insisted on increasing his own targets
- 54. And STILL achieved 20% over target in his first 6 months! Target Actual
- 56. How?
- 58. I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards “Best Use Of Technology” - Blackberry Woman Technology “35 women under 35” High Achievers List - Management Today Search Personality of the Year - UK Search Awards I started my own SEO agency at 31 On my own. No business partners. Grown the agency to become a successful and profitable business. In the last 12 months the agency has won 10 awards
- 59. IQ? Upbringing? Education? Luck? Money? How did I do that?
- 60. I am dyslexic My grades at school were; “meh” I dropped out of university My family was bankrupt (twice!) when I grew up I had an alcoholic parent I had my first baby at 26 I started the agency in the height of the recession I had my second baby in the first year of business Oh and my IQ is totally average (sadly)
- 61. HOW YOU THINK
- 62. change the way you look at things the things you look at change if you Wayne Dyer
- 63. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
- 64. Find the people that have GRIT + PASSION!
- 65. Help people be MORE of who they really are!
- 66. Lastly….
- 68. YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
- 69. Do, or do not, there is no try!