The Ongoing Reinvention of Shopping
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The document discusses consumer retail trends for 2015, including: - Online and offline shopping experiences are becoming more integrated. - Analytics are being used to gain insights from customer shopping behavior. - Retailers are integrating more content and purchase options directly into platforms like Pinterest and Facebook. - Some retailers are vertically integrating their operations to gain more control over the customer experience. - New technologies like virtual assistants and chatbots provide new entry points for shopping. - Automation through technologies like price-adjusting algorithms and inventory robots are impacting retail. - Tools aim to increase transparency around dynamic pricing and product availability. - Some efforts aim to re-humanize shopping experiences as automation increases.
The Ongoing Reinvention of Shopping
- 1. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Consumer retail trends 2015+
- 2. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg Investor @ MKS, Anthemis Entrepreneur @ 200ideas, Lift Swiss correspondent @ Wired UK @laurenthaug [email protected] +41786966480 Weekly newsletter http://goo.gl/O2Q9h2
- 3. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 online = offline
- 4. © Laurent Haug 2015 4 http://www.newlook.com/
- 5. © Laurent Haug 2015 5 “Walking through the doors is just like walking into our web site” Angela Ahrendts (former CEO of Burberry)
- 6. © Laurent Haug 2015 6youtube.com/watch?v=fGaVFRzTTP4
- 8. © Laurent Haug 2015 8https://fresh.amazon.com/dash/www.amazon.com/oc/dash-button
- 9. © Laurent Haug 2015 9www.amazon.com/oc/dash-button
- 10. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 analytics
- 11. © Laurent Haug 2015 11
- 12. –Johnny Appleseed “Type a quote here.”
- 13. –Johnny Appleseed “Type a quote here.”
- 15. © Laurent Haug 2015 15 Now, you can avoid the wait and see the busiest times of the week at millions of places and businesses around the world directly from Google Search, tap on a business name and see how busy it gets throughout the day https://plus.google.com/+google/posts/QY1c97V25Tz
- 16. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 content integration
- 17. © Laurent Haug 2015 17https://about.pinterest.com/en/buy-it-pinterest
- 18. © Laurent Haug 2015 18https://www.facebook.com/business/news/Discover-and-Buy-Products-on-Facebook-Test
- 19. © Laurent Haug 2015 19http://shop.harpersbazaar.com/
- 20. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://thetake.com
- 21. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
- 22. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 vertically integrated retail
- 23. © Laurent Haug 2015 23
- 24. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://www.dollarshaveclub.com
- 25. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://casper.com
- 26. © Laurent Haug 2015 26https://www.warbyparker.com
- 27. © Laurent Haug 2015 27https://www.warbyparker.com
- 28. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Why is vertical integration interesting? Unique product lines = no competing with Amazon Better prices and margins
- 29. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 new entry points
- 30. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
- 31. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
- 32. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
- 33. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 –Johnny Appleseed “Type a quote here.” http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/
- 34. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 www.lookup.to (disclaimer: a MKS AI investments)
- 35. © Laurent Haug 2015 25 Sept 2015 - Next Hamburghttp://social.techcrunch.com/2015/09/01/agentq-launch/
- 36. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 automation
- 37. Data shows that Amazon has changed the price of the top Bible in a Google search for “Amazon Bible” more than 100 times since May 2010, according to price-tracking site Camelcamelcamel. http://qz.com/327835/amazon-dynamic-pricing-changed-the-price-of-the-bible-over-100-times-in-five-years/
- 38. © Laurent Haug 2015 38 https://paribus.co/
- 39. © Laurent Haug 2015 39 The robot performs a detailed inventory check, identifying each item on the shelves, and alerting employees if stock is low or if an item has been misplaced. http://mashable.com/2012/06/29/carnegie-mellon-robot-andyvision/
- 41. Amazon just got permission from the FAA to start testing its delivery drones in the US http://www.theverge.com/2015/3/19/8259881/amazon-prime-air-delivery-drone-faa-permission
- 42. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 transparency
- 43. © Laurent Haug 2015 43 ShopGenius
- 44. © Laurent Haug 2015 44http://www.avoidplugin.com/
- 45. –Johnny Appleseed “Type a quote here.”
- 46. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 re-humanization
- 47. © Laurent Haug 2015 47 Woman attacked by robot vacuum cleaner in South Korea http://thedailywh.at/2015/02/wtf-day-woman-attacked-robot-vacuum-cleaner-south-korea/
- 48. © Laurent Haug 2015 48 Costco has experimented with self- service checkouts, but the CEO says he’s now removing them because employees do the work more efficiently.
- 49. © Laurent Haug 2015 49https://www.enjoy.com/pages/home-att
- 50. © Laurent Haug 2015 50
- 51. © Laurent Haug 2015 51http://bookindy.com/
- 52. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 / consumer retail trends 2015 Online = offline Analytics Content integration Vertically integrated retail New entry points Automation Transparency Re-humanization
- 53. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Disclaimer: it’s only the beginning
- 54. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg Projected digital transformation by industry by 2020 http://www.bain.com/publications/articles/leading-a-digical-transformation.aspx
- 55. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg @laurenthaug [email protected] +41786966480 Weekly newsletter http://goo.gl/O2Q9h2