Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham
295 likes•28,410 views
The document discusses the evolution and future of wearable technology, highlighting the growth in mobile app install ad spending and the challenges brands face in this environment. It notes trends in second screen activities during TV viewing and emphasizes the importance of leveraging personalized experiences in advertising. Additionally, it provides statistics on wearable device shipments and the significance of context, user experience, and targeting in advertising strategies.
Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham
- 2. ironSource Nice to meet you Chris Cunningham Head of Mobile & Global Brand Partnerships
- 4. ironSource
- 5. ironSource
- 6. ironSource
- 7. ironSource
- 14. Source: eMarketer USMobileAppInstallAdSpending, 2013-2015 ironSource 2013 2014 2015 Mobile app install ad spending (billions) $0.77 $1.67 $3.00 % Change - 115.5% 80.0% % Of total mobile ad spending 7.3% 8.7% 10.4%
- 17. SecondScreenActivitiesConductedby USTVViewers,May2014 % of responders Check emails not related to the show 58% Do other activities not related to the show 53% Pass the time while commercials are on 52% Check my social media updates not related to the show 41% Research or look up something about the show 38% Interact on social media with friends about the show 24% Look up a product or service related to an ad you saw 22% Interact on social media with the show’s page or fan page 20% Use an app related to the show 13% Other 2% None 3% Source: eMarketer ironSource
- 19. Source: eMarketer WearableDeviceShipmentsWorldwide, Smart*vs.Basic,2014-2019 millions of units Basic Smart* ironSource 2014 2015 2016 2017 2018 2019 5244362720 74 63 50 38 26 126 107 86 65 46 19 4 15
- 20. ironSource
- 23. ironSource x Super Gym You haven’t been to the gym for over two weeks! Schedule a session now! Don’tlookfor anexcuse Certaintyadultdiaper
- 25. ironSource SURFING THE WEB USING MOBILE APP SURFING MOBILE WEB BROWSING SOCIAL MEDIA RE-ENGAGING WITH AN APP CUSTOMIZING A NEW DEVICE EngagementMomentsPeople Ads HELLO:)
- 29. DaveFitcher FROM ORLANDO, UNITED STATES TARGETING INSIGHTS Uses an Android mobile deviec & PC Top app category: Games Hobbies: Sports/Travel APPS INSTALLED ON DESKOP APPS INSTALLED ON MOBILE RECENT LOCATIONS ORLANDO, USA LOS ANGELES, USA LONDON, UK BARCELONA, SPAIN ironSource
- 31. ironSource x You’re 250 yd away from Zara. Just turn right on Broadway Nike+ Wow, a 10 k run! You must be starving. Re-energize at PureJuice. A free coupon is in your inbox!