6.000.000.000 +  mouths to feed…
the politics of cooking  “ chez-toi”  -  cooking as DIY culture on web 2.0.
a personal history in the beginning…
no:
pork
milk
white bread
french fries + mayonnaise
yes:
veal
veal olive oil olive oil
olive oil whole wheat bread whole wheat bread
veal olive oil whole wheat bread pasta pasta
travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece u.s.a. canada
travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece sri lanka thailand myanmar u.s.a. canada china japan india indonesia malaysia singapore hong kong morocco nepal u.s.s.r. finland
travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece sri lanka thailand myanmar u.s.a. canada china japan india indonesia malaysia singapore hong kong morocco nepal u.s.s.r. finland argentina chile uruguay brasil venezuela curaçao turkey tunesia dominican republic bolivia
fusion  cuisine
B.C. fire pottery domesticated animals edible plants 4th B.C. -  1st cookbook hyapathia m a brief evolution of food
11th-13th. A.D. 1096 butcher shop, paris wood, animal fat & butter  v.s.  olive oil
15th-16th. A.D. the discoveries 1533 guilds catarina de  medici
17th. A.D. british east india company dutch east india company - v.o.c. english home brewn liquor coffee
18th. A.D. glass wine bottles 1st pasta factory, venice american apples in london napoleon & canning contest bottle
19th. A.D. canning process 1st candy & biscuit factory chocolate, margarine, commercial ice cream food emporia: coca cola, heinz, lipton’s, kellogg’s
20th. A.D. frozen food 1906 pure food & drug act 1st self-service supermarkets
1952
1955
self-service supermarkets industrial agriculture, & fastfood h the escalation
pork milk white bread fries industrial crop dusting large scale top soil destruction
missed spraying growth enhancers, pesticides
industrial feedlot growth hormones, anti-biotics, bse
industrial egg production salmonela, avian flu, campilo bacter
industrial pig farming pig pest, contaminated shit heaps
industrial fish aquaculture growth hormones, anti-biotics
Sunny Boy, progenitor 2.000.000 sperm doses sold worldwide +/- 1.000.000 descendants mono breeding v.s. biodiversity
economic footprint v
logistic nightmare concentration of distribution
marketing & publicity over consumption
self-service convenience?
 
validity date produce waste
open produce counter energy waste
individual packaging waste
snack pigeon holes complete disconnection
iconic meal real cost   45,00
mcdonald’s in china 1.200.000.000+ mouths to feed
eric schlosser -  fast food nation industry exposure
M out of control  320.000 existing food products +  10.000 new products a year
obesity & branding systematic brainwashing
slow -----> fast
home cooked food
sugar  salt fat E’s the quick fix:
label info
E939 - helium E941 - nitrogen E509 - calcium chloride E220 - sulphur dioxide E290 - carbon dioxide E223 - sodium metabisulphite E224 - potassium metabisulphite
produce -----> product
raw  ingredient
processed  food
control -----> controlled
in  control
being controlled
schizophrenic society contradiction: capitalist growth v.s. esthetic ideals
Madhouse Month Pack for the family:  Plenty for picnics, weekends and  school lunches! Price: $30.00 source: http://storemadhousemunchies.com eat more
be thin
marriage: food industry X pharmaceutical  industry
WE must take  back  control
“ chez-toi”  & web 2.0 self-empowerment through cooking communities &  smart food strategies
cooking community home-cooked meal exchange group =
cooking communities get a group together
cooking communities create a schedule
cooking communities establish rules of exchange . ”comme-chez-toi” : cook 1 meal = 1 credit eat 1 meal = 1 debit . LETS- local exchange trade systems . time based currencies
cooking communities use the web as a tool mindmap   by   m. angermeier, 11-11-2005,  wikipedia
cooking communities share meals and more
1 .  get a group together 2 .  create a schedule 3 .  establish rules of exchange 4 .  use the web as a tool  5 .  share meals and more cooking communities
smart food strategy: local produce
raw ingredients smart food strategy:
smart food strategy: organic & free range
local shop smart food strategy:
smart food strategy: encourage neighborhood markets
smart food strategy: encourage neighborhood markets
grow your own smart food strategy:
make your own smart food strategy:
1 .  buy local produce 2 .  buy raw ingredients   3 .  buy free range & organic   food 4 .  buy at your local shops 5 .  encourage neighborhood markets 6 .  D.I.Y.:   grow & make your own smart food strategies
conclusions cooking our own meals  is a political act that can change the world and make it a better place for more people   the future is now: TRY IT  CHEZ -T OI
still life with garden produce [email_address]
ylg, 2006 disclaimer: i used both my own photos and  images i found on the web.  i am indebted for using  other people’s images  here today.  it is for a good cause.  if you have a problem, mail me.

the politics of cooking