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Nikita Shamgunov, CTO and Co-founder of MemSQL
Gartner Data and Analytics Summit, March 2017
The Real-Time Chief Data Officer and the
Cloud-Forward Path to Predictive Analytics
Todayโ€™s Talk
The Real-Time Chief Data Officer
Introduction to MemSQL
Customer Use Cases
Demonstration: Historical, Real-Time, Predictive Analytics
Path to the Cloud
Real-time Chief Data Officer Objectives
โ–ช 360 view of the Business
โ€ข No silos
โ–ช Real-time access to ALL data
โ€ข Current and historical in one system
โ–ช Flexible and Strategic Deployment Model
โ€ข Built for the Cloud: Public, Private, As-A-Service
โ–ช Modern Data Architecture
โ€ข Scalable, Elastic
Introduction to MemSQL
The Real-Time Data Warehouse
For the front lines of your business
Real-Time Scalable Multi-Cloud
โ€ข Fast Ingest, Low Latency
Queries, High Concurrency
โ€ข Operational and Ad-Hoc
Analytics
โ€ข Powerful applications
โ€ข Petabyte scale
โ€ข Elastic
โ€ข Commodity hardware
โ€ข Low TCO
โ€ข Cloud Managed Service
โ€ข On-premises
โ€ข Multi-cloud deployments
โ€ข Enterprise-grade Security
A Modern Data Warehouse for the Enterprise Frontlines
Real-Time Data
Messaging and
Transforms
Historical Data
Bare Metal, Virtual Machines, Containers On-Premises, Cloud, As a Service
Business
Intelligence
Dashboards
Real-Time
Application
AnalyticsReal-Time Data
Warehouse
Live Data
Memory Optimized
Tables
Historical Data
Disk Optimized
Tables
Streaming Ingest
Real-Time
Data Pipelines
MemSQL Confidential8
Product or Services Scores
for Operational Data
Warehouse
Critical Capabilities for Data
Warehouse and Data
Management Solutions for
Analytics
Gartner, July 2016
How Did We Get Here
The Real-Time CDO and the Cloud-Forward Path to Predictive Analytics
Trying to build
scale-out for
a traditional
product
The Real-Time CDO and the Cloud-Forward Path to Predictive Analytics
Scale-out
โ–ช Every piece of technology is scalable
โ–ช Analyzing data from hundreds of thousands of
machines
โ–ช Delivering immense value in real-time
โ€ข Real-time code deployment
โ€ข Detecting anomalies
โ€ข A/B testing results
โ–ช Fundamentally making the business faster by providing
data at your fingertips
An Insiderโ€™s View at Facebook
Imagine scaling a
database on industry
standard hardware.
Need 2x the
performance?
Add 2x the nodes.
Customer Use Cases
Real-time analytics transformed profitability analysis of customer logistics
from weekly to daily, and reduced latency from days to minutes
+
17
18
BUSINESS BENEFITS
โ–ช New increased profitability customer logistics analysis from weekly to daily
โ–ช Reduce Latency from days to minutes
TECHNICAL BENEFITS
โ–ช Reduced 22 hour ETL to minutes
โ–ช Increased query response time by 80x
THE KELLOGGโ€™S REAL-TIME ARCHITECTURE
19
22 hours to minutes
80x faster
Reducing delay in โ€œfreshness of dataโ€ from two hours to 10 minutes
+
BUSINESS BENEFITS
โ–ช Reach over 1.5 billion users across 100s of thousands of mobile apps
โ–ช Real-time optimization of advertising campaigns with improved post-install
engagements
โ–ช Net new personalized campaign performance reports for greater visibility
TECHNICAL BENEFITS
โ–ช 10x faster data refresh, from hours to minutes
โ–ช Ad-hoc queries on raw log-level data in seconds
โ–ช Real-time deduplication
โ–ช 1 TB/day ingest
THE MANAGE REAL-TIME ARCHITECTURE
22
REAL-TIME
ANALYTICSReal-Time
inputs
http://www.enterprisetech.com/2016/12/09/managing-30b-bid-requests/
DellEMC Adopts MemSQL for Customer Acquisition
Lifecycle Management
+
24
BUSINESS BENEFITS
โ€ข Deliver real-time customer updates to DellEMC Sales Department
โ€ข Scale customer analytics to increase sales productivity
โ€ข Execute joins across multiple distributed data set
โ€ข Drive real-time personalization for operational efficiency
TECHNICAL BENEFITS
โ€ข Data loading
โ€ข Concurrency
โ€ข Sub-second response
โ€ข Distributed joins
Tables: Customer, Inventory and Contracts
DELLEMC REAL-TIME ARCHITECTURE
REAL-TIME
ANALYTICS
SECURE DATA LAKE ARCHITECTURE
26 http://itblog.emc.com/2016/05/03/simplifying-lives-emc-myservice360/
27
The global leader in Content Delivery Network services, has deployed MemSQL
to enhance billing speed and efficiency for thousands of customers around the world
+
28
BUSINESS BENEFITS
โ–ช Analyze Historical Against Live Data
โ–ช 30% Increased Forecast Accuracy
โ–ช Tighter Financial Reporting to Street
TECHNICAL BENEFITS
โ–ช Analyze Millions of rows / second
โ–ช Massive Concurrency
โ–ช 8 Million UPSERTS per second
โ–ช Process 1PB Data Per Day
THE AKAMAI REAL-TIME ARCHITECTURE
29
REAL-TIME
ANALYTICSCustomer
traffic
statistics
Demonstration
The Path to Real-Time Analytics
Real-Time Data Predictive AnalyticsHistorical Data
MemSQL Springs and Golf Resorts
Demo Details
1.Showcase fast queries on historical data with Tableau
1.Incorporate real-time data with MemSQL Pipelines
and exactly-once ingest from Kafka
1.Add predictive analytics with Sentiment Analysis
Historical Data
CREATE
PIPELINE
Real-Time
Data
Sentiment
Analysis
The Real-Time CDO and the Cloud-Forward Path to Predictive Analytics
CDO Strategies
for Hybrid Cloud
Gartner Hybrid DBMS Cloud Scenarios
36
Dev Test
Disaster
recovery
Architecture Spanning Use Case Specific Multicloud
Prod
Source: Gartner (April 2016)
A Comprehensive Hybrid Cloud Approach
โ–ชOn-Premises deployments
โ€ขAny hardware, NUMA optimizations, vectorized processing
โ€ขAny Linux, VMs, Containers
โ€ขRobust security including Role-based Access Control (RBAC)
โ€ขPerfect for retiring legacy appliances
โ–ชAny Cloud
โ€ขAny cloud service IaaS
โ€ขSimple `replicate database`
โ€ขAlso available as a MemSQL Managed Service
Strategic Approach to Global Analytics
โ–ช Develop a center of excellence for real-time
infrastructure
โ€ข Include both real-time AND historical data
โ–ช Identify complements and replacements for traditional
technologies
โ€ข Data warehouse appliances, rigid systems
โ–ช Choose a straightforward path
โ€ข Faster historical insights, real-time data, predictive analytics
Please visit at the MemSQL booth
Q&A
www.memsql.com
Thank You
Ad

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The Real-Time CDO and the Cloud-Forward Path to Predictive Analytics

  • 1. Nikita Shamgunov, CTO and Co-founder of MemSQL Gartner Data and Analytics Summit, March 2017 The Real-Time Chief Data Officer and the Cloud-Forward Path to Predictive Analytics
  • 2. Todayโ€™s Talk The Real-Time Chief Data Officer Introduction to MemSQL Customer Use Cases Demonstration: Historical, Real-Time, Predictive Analytics Path to the Cloud
  • 3. Real-time Chief Data Officer Objectives โ–ช 360 view of the Business โ€ข No silos โ–ช Real-time access to ALL data โ€ข Current and historical in one system โ–ช Flexible and Strategic Deployment Model โ€ข Built for the Cloud: Public, Private, As-A-Service โ–ช Modern Data Architecture โ€ข Scalable, Elastic
  • 5. The Real-Time Data Warehouse For the front lines of your business
  • 6. Real-Time Scalable Multi-Cloud โ€ข Fast Ingest, Low Latency Queries, High Concurrency โ€ข Operational and Ad-Hoc Analytics โ€ข Powerful applications โ€ข Petabyte scale โ€ข Elastic โ€ข Commodity hardware โ€ข Low TCO โ€ข Cloud Managed Service โ€ข On-premises โ€ข Multi-cloud deployments โ€ข Enterprise-grade Security A Modern Data Warehouse for the Enterprise Frontlines
  • 7. Real-Time Data Messaging and Transforms Historical Data Bare Metal, Virtual Machines, Containers On-Premises, Cloud, As a Service Business Intelligence Dashboards Real-Time Application AnalyticsReal-Time Data Warehouse Live Data Memory Optimized Tables Historical Data Disk Optimized Tables Streaming Ingest Real-Time Data Pipelines
  • 8. MemSQL Confidential8 Product or Services Scores for Operational Data Warehouse Critical Capabilities for Data Warehouse and Data Management Solutions for Analytics Gartner, July 2016
  • 9. How Did We Get Here
  • 11. Trying to build scale-out for a traditional product
  • 14. โ–ช Every piece of technology is scalable โ–ช Analyzing data from hundreds of thousands of machines โ–ช Delivering immense value in real-time โ€ข Real-time code deployment โ€ข Detecting anomalies โ€ข A/B testing results โ–ช Fundamentally making the business faster by providing data at your fingertips An Insiderโ€™s View at Facebook
  • 15. Imagine scaling a database on industry standard hardware. Need 2x the performance? Add 2x the nodes.
  • 17. Real-time analytics transformed profitability analysis of customer logistics from weekly to daily, and reduced latency from days to minutes + 17
  • 18. 18 BUSINESS BENEFITS โ–ช New increased profitability customer logistics analysis from weekly to daily โ–ช Reduce Latency from days to minutes TECHNICAL BENEFITS โ–ช Reduced 22 hour ETL to minutes โ–ช Increased query response time by 80x
  • 19. THE KELLOGGโ€™S REAL-TIME ARCHITECTURE 19 22 hours to minutes 80x faster
  • 20. Reducing delay in โ€œfreshness of dataโ€ from two hours to 10 minutes +
  • 21. BUSINESS BENEFITS โ–ช Reach over 1.5 billion users across 100s of thousands of mobile apps โ–ช Real-time optimization of advertising campaigns with improved post-install engagements โ–ช Net new personalized campaign performance reports for greater visibility TECHNICAL BENEFITS โ–ช 10x faster data refresh, from hours to minutes โ–ช Ad-hoc queries on raw log-level data in seconds โ–ช Real-time deduplication โ–ช 1 TB/day ingest
  • 22. THE MANAGE REAL-TIME ARCHITECTURE 22 REAL-TIME ANALYTICSReal-Time inputs http://www.enterprisetech.com/2016/12/09/managing-30b-bid-requests/
  • 23. DellEMC Adopts MemSQL for Customer Acquisition Lifecycle Management +
  • 24. 24 BUSINESS BENEFITS โ€ข Deliver real-time customer updates to DellEMC Sales Department โ€ข Scale customer analytics to increase sales productivity โ€ข Execute joins across multiple distributed data set โ€ข Drive real-time personalization for operational efficiency TECHNICAL BENEFITS โ€ข Data loading โ€ข Concurrency โ€ข Sub-second response โ€ข Distributed joins Tables: Customer, Inventory and Contracts
  • 26. SECURE DATA LAKE ARCHITECTURE 26 http://itblog.emc.com/2016/05/03/simplifying-lives-emc-myservice360/
  • 27. 27 The global leader in Content Delivery Network services, has deployed MemSQL to enhance billing speed and efficiency for thousands of customers around the world +
  • 28. 28 BUSINESS BENEFITS โ–ช Analyze Historical Against Live Data โ–ช 30% Increased Forecast Accuracy โ–ช Tighter Financial Reporting to Street TECHNICAL BENEFITS โ–ช Analyze Millions of rows / second โ–ช Massive Concurrency โ–ช 8 Million UPSERTS per second โ–ช Process 1PB Data Per Day
  • 29. THE AKAMAI REAL-TIME ARCHITECTURE 29 REAL-TIME ANALYTICSCustomer traffic statistics
  • 31. The Path to Real-Time Analytics Real-Time Data Predictive AnalyticsHistorical Data
  • 32. MemSQL Springs and Golf Resorts
  • 33. Demo Details 1.Showcase fast queries on historical data with Tableau 1.Incorporate real-time data with MemSQL Pipelines and exactly-once ingest from Kafka 1.Add predictive analytics with Sentiment Analysis Historical Data CREATE PIPELINE Real-Time Data Sentiment Analysis
  • 36. Gartner Hybrid DBMS Cloud Scenarios 36 Dev Test Disaster recovery Architecture Spanning Use Case Specific Multicloud Prod Source: Gartner (April 2016)
  • 37. A Comprehensive Hybrid Cloud Approach โ–ชOn-Premises deployments โ€ขAny hardware, NUMA optimizations, vectorized processing โ€ขAny Linux, VMs, Containers โ€ขRobust security including Role-based Access Control (RBAC) โ€ขPerfect for retiring legacy appliances โ–ชAny Cloud โ€ขAny cloud service IaaS โ€ขSimple `replicate database` โ€ขAlso available as a MemSQL Managed Service
  • 38. Strategic Approach to Global Analytics โ–ช Develop a center of excellence for real-time infrastructure โ€ข Include both real-time AND historical data โ–ช Identify complements and replacements for traditional technologies โ€ข Data warehouse appliances, rigid systems โ–ช Choose a straightforward path โ€ข Faster historical insights, real-time data, predictive analytics
  • 39. Please visit at the MemSQL booth
  • 40. Q&A