The Sitecore Roadmap Updates - Sept 2024
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The document outlines the future of Sitecore with a focus on AI capabilities and its XM Cloud product mix. It emphasizes the importance of hyper personalization, content generation, and seamless integration of various AI and marketing tools tailored to business needs. Additionally, it highlights upcoming features and tooling aimed at enhancing user experience and scalability while maintaining enterprise-level compliance and governance.
The Sitecore Roadmap Updates - Sept 2024
- 1. 1 LASUG September 2024 The Future of Sitecore
- 2. Agenda 2 AI capabilities XM Cloud Product mix XP vs XMC
- 3. 3 XM Cloud Send Search Personalize OrderCloud Content Hub Operations Discover Content Hub DAM Content Hub One Connect CDP The original Sitecore SaaS product mix
- 4. 4 XM Cloud Send Search Personalize OrderCloud Content Hub Operations Discover Content Hub DAM Content Hub One Connect CDP The v2 - a “noisier” Sitecore SaaS product mix AI
- 5. 5 XM Cloud Search Personalize OrderCloud Content Hub Operations Discover Content Hub DAM Connect CDP AI The new Sitecore SaaS product mix Send
- 6. © 2023 Sitecore Corporation A/S. Ideate, Strategize & Plan Asset Curation & Optimization Collaborate & Govern Experience Generation Hyper Personalization Search Measure & Optimize Product Discovery Bring Your Own Use Case Boost productivity and gain creative insights With ideation to creation, content curation, asset manipulation and experience generation Empowering your innovation With seamless integration of any AI and marketing stack tailored to your distinct business needs Elevate customer experience With hyper personalization, AI through search and A/B Testing at scale The areas of focus for AI applications in Sitecore
- 7. Ideate, Strategize & Plan Asset Curation & Optimization Collaborate & Govern Experience Generation Hyper Personalization Search Measure & Optimize Product Discovery Bring Your Own Use Case • Create, edit and manage content as well as assets • Ideation • Long form blog creation • Email copy • Generate language variants • Collaborate with peers & AI to get the final version just right • Generate Components & Experiences on the fly • Personalized content and customer journeys • Personalized product descriptions • Suggested content generation using audience discovery • Localization of content (e.g. changing ad background locale) Content variants for A/B testing • Question auto summary (e.g. what do I need for a mortgage application?) • LLM augmented with proprietary data recommendations with generative AI (e.g. what’s a good gift for a 7-year-old?) Endless possibilities with easy integrations Examples of what can be expected for AI capabilities
- 8. 8 Content Hub roadmap for AI FEATURE STAGE Image Tagging Available Video Analysis Available Image-based search Upcoming Text & content generation Upcoming Semantic search Upcoming Bring your own AI In development Grounded image tagging In development Deep search In design Ingesting brand guidelines In design
- 9. 9 XM Cloud focus and upcoming tooling 1. XM Cloud – a mix of enterprise complexity with design simplicity 1. Focus 1. Scalability 2. Customizability 3. Compliance 4. Interoperability 5. Governance 2. Tooling 1. Pages – a framework agnostic WYSIWYG 2. Components – more flexibility and control 3. Site management 4. Site factories 5. Marketplace (examples: brand creative assistant, AI component generator, translation, accessibility, GA) 6. Low code integration 7. Testing 8. AI assistant 3. Compliance 1. HIPPA – Sitecore is now signing BAAs
- 10. 10 XM Cloud remains in focus, the path from XP will be simplified 1. Staying, roadmap till 2030 2. Will receive new tooling and updates from XMC 3. Best for risk averse clients that require full control over the platform 1. The focus of R&D 2. More new 3. Best for risk averse clients that require full control over the platform
- 11. 11 Tune in to learn how to pick the right platform for your company The Composable CMO: Leading transformation in the DXP era - Competitive insights methodology - Strategic digital capability requirement definition - Platform selection Session topic: Digital & Business Transformation, Marketing Technology Stack Sitecore products: XM Cloud, Content Hub, Customer Data Platform, Personalize Session track: Build Your Tech Stack of the Future https://symposium.sitecore.com/