The what, why, and how of accessibility
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In this webinar, Larry Lewis, Director of Channel Sales and Strategic Partnerships at TPG, will explain “what” digital accessibility encompasses, the benefits and importance of embracing accessibility best practices, and how best to achieve a conformant result using finite resources. Participants will learn how digital accessibility is defined and how it impacts digital content developed for desktop, mobile, and kiosk platforms. In addition, they will learn three key reasons “why” digital accessibility should matter to a business, and “how” a variety of tools and services can help you achieve and maintain an acceptable, accessible framework for your digital content within a reasonable time frame, helping your company to avoid potential business risks.
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The what, why, and how of accessibility
- 1. The “What,” “Why,” and “How” of Digital Accessibility for Business Larry L. Lewis, Jr. Director of Channel Sales and Strategic Partnerships The Paciello Group www.3playmedia.com Twitter: @3playmedia Live tweet: #a11y • Type questions in the window during the presentation • This webinar is being recorded & will be available for replay • To view live captions, please click the CC icon
- 2. The “What”, “Why”, and “How” ofAccessibility Larry L. Lewis, Jr. Director Of Channel Sales And Strategic Partnerships The Paciello Group
- 3. 2 Objectives • Defining Digital Accessibility • Understanding Your Disabled Audience • Assistive Technologies that Empower Users • Three Reasons “Why” Accessibility • Understanding Accessibility Standards • Tools and Services at Your Disposal
- 4. WhoAre We? TPG is an accessibility firm that provides guidance to organizations across sectors to ensure that their content conforms with digital accessibility guidelines Owned by a parent company that manufactures assistive technology tools utilized by persons who have limited to no vision A proud strategic partner with 3Play Media!
- 5. Three Components toAccessing Digital Content • Design of digital content • Existence of assistive technologies • Responsibility of the disabled user to effectively use assistive technology tools
- 6. 5 Defining DigitalAccess • Adherence to published standards established by the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines (WCAG) 2.1 • Multi-platform (desktop, mobile, and kiosk) • Transcends environments (educational, employment, community)
- 7. Persons Impacted byAccessibility • Blind: Persons with no functional vision • Low Vision: Varying degrees of functional vision • Deaf or hard of hearing • Mobility Impairments • Learning Disabled (print impaired) • Multi-Impairment: A person impacted by two or more of the above disabilities
- 8. Examples ofAssistive Technologies • Screenreader: reads content and provides keyboard or gesture alternatives for interacting with content • Screen Magnification: Provides magnification of content • Speech Recognition: provides speech input alternatives for those with mobility impairments • Ergonomic Keyboards and alternative input devices
- 9. 8 WhyAccessibility? • Accessibility = Inclusive Civil Right • Market Growth / Retention • Risk Management (can have profound legal implications) • Target to pay $6 million to settle site accessibility suit • First-Of-Its-Kind Trial Goes Plaintiff's Way; Winn-Dixie Must Update • Amazon Class Action Lawsuit Says Website Not Accessible to the Blind
- 10. “How” to BecomeAccessible? • Review components to accessibility • Utilize the appropriate tools and best practices • Align your organization with an accessibility partner
- 11. Components toAccessibility • Preliminary Consultation and Guidance • “Scope” the content in question • Accessibility Review • Remediate • Certify • Sustain the Accessibility Effort
- 12. TPG Free Tools for Use Keyboard: Track content “focus” by utilizing arrow keys and tab key on a hardware keyboard. Color Contrast Analyser (CCA) Accessibility Viewer (aViewer)
- 13. 12 Accessibility Testing JAWS Inspect: Simplify JAWS Compatibility Testing. “1-Click” Report.
- 14. 13 What is JAWS Inspect? JAWS Inspect vastly simplifies accessibility and JAWS compatibility testing. Without the distraction of speech or the complex feature set of the end-user product, Inspect uses transcripts of JAWS output to quickly diagnose issues and share them easily across quality control and compliance systems.
- 15. 14 Scanning & Trends ARC: Automated Scanning, Program Management, Prioritization
- 16. ARC:APortal for Your Program • Centralize compliance monitoring • Manual audit reports. • Customer experience reports. • Get a policy up and running quickly with the Policy Wizard. • Engage users. Publish FAQs to your site.
- 17. What is TPG Tutor? • Accessible eLearning modules for accessibility training • Desktop/Mobile • Accessible through ARC, HTML, or LMS format • Individual or site license
- 18. Courses CurrentlyAvailable • Introduction to Digital Accessibility • Introduction to WCAG 2.0 • Accessibility in Front-End Development • Creating Accessible Multimedia • Mobile Accessibility Testing on Android • Mobile Accessibility Testing on iOS • Understanding Diverse Users • ARIA Part 1 • ARIA Part 2 • Web Page Testing with JAWS • The Inclusive Design Principles
- 19. Conclusion • Accessibility doesn’t happen overnight • Accessibility is good coding • Accessibility presents a minor 3% increase in “level of effort” for design and development. • Allow us at TPG to help you manage your accessibility risks
- 20. Contact Information Larry L. Lewis, Jr. Director of Channel Sales and Strategic Partnerships The Paciello Group A Vispero Company E-Mail Office Phone: +1 (216) 381-8107